Sanrio competitors include The Walt Disney Company and Rakuten. Sanrio ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Sanrio compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.



4 Employees at Sanrio rate Katsumi Murakami a 70 out of 100, which ranks them 2nd below Rakuten's CEO,Hiroshi Mikitani. Last rating was months ago.

146 Employees at Rakuten rate Hiroshi Mikitani a 77 out of 100, which ranks them 1st out of Sanrio's competitors. Last rating was months ago.

791 Employees at The Walt Disney Company rate Bob Chapek a 67 out of 100, which ranks them 3rd out of Sanrio's competitors. Last rating was 13 days ago.
18 Customers rate Sanrio's Product Quality Score a 4.4/5, which ranks it 1st against its competitors.
24 Customers rate Sanrio's Net Promoter Score a 53, which ranks it 1st against its competitors. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Sanrio to a friend?”.
17 Customers rate Sanrio's Pricing Score a 4.4/5, which ranks it 1st against its competitors.
17 Customers rate Sanrio's Customer Service a 4.4/5, which ranks it 1st against its competitors.
5 Employees rate Sanrio's Overall Culture a 78/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
4 Employees rate Sanrio's Employee Net Promoter Score a -25, which ranks it 3rd against its competitors, below Rakuten. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Sanrio to a friend?”.
