Scientific Games is a leading innovator in the global lottery and regulated gaming industries. read more
Shawn Dennis ā Executive VP & Chief Marketing Officer at Scientific Games Corporation
Executive Bio
Ms. Shawn Dennis has been an Executive Vice President and Chief Marketing Officer at Scientific Games Corporation since October 2, 2017. Ms. Dennis is responsible for elevating Scientific Games' global leadership brand position, promoting its powerful, integrated brands and increasing engagement with customers and players for its innovative content and technology in gaming, interactive and lottery. She uses her brand franchise experience to capitalize on the incredibly exciting James Bond Experience across its portfolio of omni-channel products. A 25-year veteran of entertainment, consumer products and sports marketing industries, she previously served as Global Head of Brand and Franchise Development for DreamWorks Animation and Chief Marketing Officer for American Girl, Dell and the National Football League. She served as Head of Franchise at DreamWorks Animation SKG Inc. At DreamWorks she accelerated their industry leadership position by extending the life of iconic franchises through enhanced Consumer Products licensing, leveraging new customer engagement points such as DreamWorks Television. She delivered unprecedented growth for Mattel's American Girl Company, where she oversaw marketing across all channels, product development and book/magazine publishing. A consumer products industry veteran, she also led global B2B marketing, brand management and marketing communications for Dell Computers and served as Chief Marketing Officer for the National Football League where she set the strategic direction for the league's year-round marketing and consumer products efforts. She also held senior positions leading co-brand card marketing for MasterCard International and partnership marketing for Universal Studios. In addition to her professional experience, she serves on the Board of Directors of GoldieBlox, the University of Wisconsin School of Business Center for Brand and Product Management and leads a national Brain Health task force for the American Heart Association. She earned her Bachelor of Arts from the University of California, Los Angeles (UCLA).
Executive VP & Chief Marketing Officer Impact on Marketing Department's Culture
Shawn Dennis holds the highest position within the Marketing department at Scientific Games Corporation ā Executive VP & Chief Marketing Officer, and therefore has influence on the culture of the Marketing department.
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Executive Team Culture Ratings from Scientific Games Corporation Employees
BOTTOM
45%
Scientific Games Corporation's Executive Team scores in the Bottom 45%
of similar sized companies on Comparably
of similar sized companies on Comparably
Scientific Games Corporation's Executive Team at a Glance
Based on 28 ratings, Scientific Games Corporation's employees are less satisfied with their Executive Team and give them a āCā or 64/100. On average, Men provided higher ratings for their Executive Team compared to Women.
Scientific Games Corporation's Executive Team ranks in the Bottom 40% of other companies in New York and Bottom 45% of other companies on Comparably that also have 10,000+ Employees.
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