Sharethrough FAQs

After logging into the Verizon Media platform, you can select Sharethrough inventory as a line item.

1) Instructions below:

2) Search for and select "Sharethrough"

Once you are logged into the BrightRoll platform, you can make a new Native video ad creative unit to serve in your native video campaigns.

1) Click "Creatives" to design your Native Video ad.

2) Select the Video Toggle.

3) Select "Native" as Ad format.

Enter a Creative Name

Enter Advertiser Name - 25 characters max

Enter Ad Title - 50 characters max. This is the unit's headline, which is the most important part of the ad creative. Please use headlines.sharethrough.com for scoring and suggestions on improvement.

Enter Ad Description - 100 characters max

Enter a Call to Action Text - 15 characters max

Enter Landing Page URL/Clickthrough

3) Add your creative video and image components and URL/Pixel Values:

Upload Video file - MOV, AVI, ASF, OGG, WEBM, FLV, MP4, WMV. Waiting on confirmation if VAST/VPAID is supported.

Creative Image - 1200x627 max

Advertiser logo - 82x82 max

Click Through URL- max 1024 characters

Tracking Pixel(s)

Click Tracking URL(s)

4) Desktop and mobile previews will display on the right-hand side.

Once you are logged into the BrightRoll platform, you can make a new Native display unit.

1) Click "Creatives" to design your Native Display.

2) Choose "Native" as Ad format.

Enter a Creative NameEnter Advertiser Name - 25 characters maxEnter Ad Title - 50 characters max. This is the unit's headline, which is the most important part of the ad creative. Please use headlines.sharethrough.com for scoring and suggestions on improvement.Enter Ad Description - 100 characters maxEnter Landing Page URL/clickthrough

3) Upload images

Creative Image - 1200x627 maxAdvertiser logo - 80x80 maxMobile image - 200x200 max

4) Desktop and mobile previews will display on the right-hand side.

As of 4/8/18, Flashtalking & Jivox are the only supported DCO providers.

Creative Assets:

DCO Asset URLs from 3rd party vendor

Backup headline, description and image in order to build the unit in Verizon Media, to serve only in the instance where DCO creative serving fails.

Once you are logged into the BrightRoll platform, you can make a new Native display unit.

1) Click "Creatives" to design your Native Display.

http://as.jivox.com/native/native_ad.php?creativeUnitType=81&campaignId=110188&siteId=158938acce26a4&es_pId=uApz47&partnerId=ST&format=json&ver=2&responseFormat=2

2) Choose "Native" as Ad format.

Enter a Creative NameEnter Advertiser Name - 25 characters maxEnter Ad Title - 50 characters max. This is the unit's headline, which is the most important part of the ad creative. Please use headlines.sharethrough.com for scoring and suggestions on improvement.Enter Ad Description - 100 characters maxEnter Landing Page URL/clickthrough

3) Upload images

Creative Image - 1200x627 maxAdvertiser logo - 80x80 maxMobile image - 200x200 max

4) Desktop and mobile previews will display on the right-hand side.

5)Enter your DCO creative URL in the field where you would input your 3rd party impression tracker. This URL will call your DCO creative unit set up with your DCO vendor and will serve that creative in the place of the backup Native Display Ad you build in Verizon Media.

Flashtalking example url: https://nativead.flashtalking.com/imp/4/77365;2517447;201;js;Sharethrough;nativeaddemo/

Jivox example url:

Native Display:

Ad Title/Headline - 50 characters maxAd Description - 100 characters maxCreative Image/Main image - 1200x627 minimumAdvertiser logo - 80x80 maxMobile image - 200x200 max

Native Video:

Min Frame Size:640x360 or higher for 16:9 video or 640x480 for 4:3 video

Format:MP4

File Size:1 GB

Max Duration:

App-install:30 seconds

Brand:Unlimited

Audio:128 kbps, 44 kHz, stereo

Minimum Video Bitrate:500 kbps

Bids: The number ofbids from a specific DSP over a designated period of time

Clicks:The number of times an ad unit is clicked. A "click" will trigger an action that corresponds to the creative type:

Clickout: outbound navigation to clickoutURL

Video: expansion of video card

Content Card: expansion of content card

"Learn More": any clicks on the optional footer button within a Video & Content Card experience

CPC: Cost-per-click; the amount earned by the publisher per user click

CTR: Click-through rate; = (clicks/impressions)

Custom Shares: Number of times a user clicked on the custom CTA button in the lower right hand corner of a content card

Earnings: The overall amount of money earned by the publisher; this is estimated and finalized by our finance team at the end of each month

eCPM: Effective CPM; = (earnings * 1000)/impression requests

Email Shares: Number of times a user shared the content url by email by clicking on the email button in the lower left hand corner of a content card

Engagements: Synonymous with "Clicks" (see above)

Earnings: Estimated earnings generated by the campaign, which is calculated based on the CPM or vCPM rate entered during the time of campaign set up and the number of impressions or viewable impressions delivered

Facebook Shares: Number of times a user shared the content url on Facebook by clicking on the Facebook button in the lower left hand corner of a content card

Fill Rate: = (impressions/impression requests*100)Floor Price: The lowest bid a publisher is willing to accept for a certain placementHB Bidders: Header bidders within apublisher's unified auction set-upImpression Requests: The number of times a publisher requests an ad impressionMedian Time in View: Number of seconds that a content card was open and in viewPlays: Number of times a user clicked play on a video (silent instant play or click to play)Rendered Impressions: The number of impressions where a creative was rendered; this is the IAB's new methodology for counting filled impressionsServed Impressions: The number of times an impression was sent to the publisher ad server following an impression requestSpend: Amount spent for a specific campaign over a certain period of timevCTR: Viewable click through rate (clicks/viewable impressions)vEngagement Rate: Viewable engagement rate; = (engagements/viewable impressions)Video Views (3+ secs): Number of times a silent instant play video ad or the video in a video card was in-view and playing for 3 continuous seconds or longerVideo Views (10+ secs): Number of times a silent instant play video ad or the video in a video card was in-view and playing for 10 continuous seconds or longerViewability Rate: = (viewable impressions/impressions)Viewable Impressions: A downloaded impression that is at least 50% in-view for 2 consecutive secondsWin Rate: The percentage of times in which a bidder won an auction; = (winning bids/total bids)Wins: The number of times a bidder won an auction25% Content Completion: Number of times a silent instant play video ad or the video in a video card was in-view and playing for 25% of the videos duration50% Content Completion: Number of times a silent instant play video ad or the video in a video card was in-view and playing for 50% of the videos duration75% Content Completion: Number of times a silent instant play video ad or the video in a video card was in-view and playing for 75% of the videos duration95% Content Completion: Number of times a silent instant play video ad or the video in a video card was in-view and playing for 95% of the videos duration

With the industrys recent move to first price auctions, you may be wondering what this transition means for price floors. Sharethrough has transitioned to nearly 100% first price auctions. In a first price auction, floors no longer influence the clearing price directly and price reduction no longer exists. While a first price auction alters the economics of floors, Sharethrough strongly believes floors are still very valuable.

Why are floors still important in a first price world?

Floors should be used to help set fair prices for your inventory and protect against buy-side optimizations that might drive revenue down over time. You may also wish to maintain price floors in relation to your direct-sell and other products. With the shift from second to first price auctions, DSPs are focused on their bid shading algorithms. With bid shading, DSPs/buyers reduce their bid as much as possible to minimize the price they pay without significantly impacting their win rate. Setting floors too low in a non-competitive environment might encourage buyers to send low bids to see how cheap they can buy certain inventory.

How can you set your floors?

Sharethrough will continue to set smart floors for you with the goal of setting fair prices for your inventory to maximize yield, if you authorize us to do so via our Smart Floors feature. We are continually monitoring marketplace dynamics and the impact of these new auction mechanics to ensure our algorithm is setting the most optimal floor prices. The industry has not really settled into the best way to determine floor prices in first price so we expect this evolve as the landscape changes.

As an exchange, Sharethrough does not bid shade. We are working closely with our DSPs to better understand their bid shading algorithms and are focused on helping them understand the value of your inventory.

Feel free to reach out to your account manager if you want to enable or disable Smart Floors. For those publishers that wish to set your own floors, you have a couple of options:

Log into the Sharethrough for Publishers platform to set floors for your individual placements

You can also pass us floors with every impression request through your various supply integration*

*Passing bid floors in not supported if you are integrated with Index

SFP account owners can assign different user role access to people within their organization to give them access to different parts of our SFP platform. User roles are set up for large organizations that have differentdepartments responsible for ad campaign management and account managementbut need separate user role access. A brief description of each is below.

[email protected]

SFP Account Admin

These are the users who have full access privileges to all SFP functions. This includes access to all indirect monetization and direct sell capabilities. Only users with this role have full user management abilities, including creating new users, editing existing users, and assigning users to different roles.

SFP Full Read Access

These users have read-only access to all direct sell campaigns. This allows for looking at reporting and other metrics, but users are unableto edit or create new campaigns and creatives. This role is created for people who are not involved in campaign management but need to view campaign reporting and metrics.

SFP Full Write Access

These users have access to all direct sell capabilities, including the abilityto create and edit all campaigns and creatives. This role is created for peopleoverseeing the departments responsible for ad campaign creation and campaign management.

SFP Invite Read Access

These users have read-only access to any direct sell campaigns they've been invited to, but are unableto edit campaigns and creatives. This role is created for people who are not involved in the ad campaign creation or campaign management but only need to view their managed campaign's reporting and other metrics.

SFP Invite Write Access

These users have access to any direct sell campaigns they have created or have been invited to by another user, including the abilityto edit those campaigns and creatives. This role is created for people responsible for ad campaign creation and campaign management.

How To Create SFP User Roles

As an "SFP Account Admin", you have the ability to manage user abilities.From your publisher dashboard, click Users.

This page lists out all the users associated with your account. To add a user, click New User.

Enter the user'sinformation, email address,and user role.

Once you've created a new user, this promptsan email confirmation to that user tocomplete their account setup with a password.

How to Edit a User

If you ever need to edit a user's role, return to the Users page and click the Pencil icon to modify the user's role.

For more information regarding user roles, please contact us at .

A native ad is an ad that follows the natural form and function of the user experience in which it is placed. The ad has the same visual design and the behavior of organic content.

Sharethrough's native ads match the surrounding content by utilizing Real Time Templating to bring together dynamic ad components to match publisher design.

Best Practices for Designing Native Ads

What Are The Ad Components?

Required

A. Thumbnail - The image associated with the creative. Will be replaced with a video for Silent Instant Play ads on enabled placements.

B. Headline- The creative's headline, which isthe largestcontributor to the value of the impression. Maximum of 140 characters.

C. BrandDisclosure-Designates the advertiser promoting the content. Having the advertiser name is required, but "Advertisement From" can be changed. More examples can be found in the FTC Guidelines here.

D. User Opt-Out Icon - Will only appear for creatives running through the Sharethrough Exchange (STX). The icon's link leads to Sharethrough's Privacy Policy, which contains instructions for opting out of user tracking.

Optional

E. Description -Additional commentary of the ad content, with a limit of 160 characters.

F. Brand Logo - A small advertiser logocan accompany the brand'sname within the ad unit. This will only appear if the advertiser chose to include a brand logo with their Native Advertising campaign.

G. Creative Content Type Icon - If desired, the icons can appear for Hosted Video, Youtube, Pinterest, Vine, and Instagram creatives. These provides users with a hint of what type of content is contained within the ad.

H. Advertisement Disclosure- Some publishers chose to designate the ad unit as "Advertisement", "Promoted", or "Sponsored" content to distinguish it from surrounding editorial content.

Additional Information

For detailed creative specs, please read our Creative Ad Specs.

For more information on Content Types and instructions for setting up Creatives, please read How to Set Up a Creative.

For tips on designing your ad unit, please see our.

Controllingthe content that runs on your site is important. SFP gives you the ability to do that by blacklisting specific creatives and brands on the placement level. Once your placement is live, you have the ability to blacklist brands and/or creatives from running through your placement.

Navigate to the Setuptab and click on the Site you will beblacklisting. Navigate tothe Placement on which you will be blacklisting creatives and select the Blacklistingtab.

Toblacklist brands, select Search Brandsand enter the name of the brand you wish to block from running on the placement. Click Continue.

To blacklist creatives, select the Creativestab and click Search Creatives. If you know the headline of the creative you wish to block, enter that in the text field. If not, enter the brand name and click Search. You must have the entire creative name entered in order to blacklist. Otherwise, this will not show up in the search results.

Select the creatives you wish to blacklist and click Blacklist. If you wish to enter new search terms, select Redo Search.

Once the above steps are followed, your placements will successfully have restrictions in place for the selected brands and creatives. Please remember that excessiveblacklisting of large advertisers may lead to lower fill rates and lower revenues.

How To Blacklist Multiple Placements

If you want to blacklist multiple placements,select the placements you wish to blacklist for, select Modify Placementsthen Blacklist Brands.

Search for brands you want to restrictfrom your placement.

If you have multiplebrands to blacklist, you can alsouse ourBatch Upload tool to enter multiple brands at once.

Once the above steps are followed, your placements will successfully have restrictions in place for the selected brands and creatives. Please remember that excessiveblacklisting of large advertisers may lead to lower fill rates and lower revenues.

The Sharethrough dashboard allows you to view publisher-level delivery data over a period of time by toggling between the following metrics:

Impressions

Earnings

Viewing Performance By Site Metrics

You can select a custom date range for the dashboard by clicking on the calendar icon on the upper-right side of the timeline. The displayed data will adjust to your selected dates once you click Apply.

*All metrics are based on UTC time.

To see monetization metrics broken out by site, please refer to the following article:

To view individual site monetization metrics, click 'Programmatic' in the side panel.

Using the tabs above the chart you can gain additional placement insights by:

Page Location

Device Type

Top Performing Creatives

You can also toggle between metrics in the dropdown list:

This page allows you to see metrics broken out by site name:

You can alsoview moregranular metrics by placement. Use the "Jump To" button located above the chart to easily navigate to a specific site/placement:

You can select a custom date range for the dashboard by clicking on the calendar icon on the upper-right side of the timeline. The displayed data will adjust to your selected dates once you click 'Apply'.

Below is a list of our live DSP partners. You'll notice that some of our DSPs are available for PMPs and support video demand.

Adelphic -PMPs, video

Adform - PMPs

Adobe Ad Cloud- PMPs, video

AdRoll - PMPs

Amobee - PMPs, video

AppNexus - PMPs, video

Avid- PMPs

Basis by Centro - PMPs, video

Bidswitch - PMPs, video

Bidtellect - PMPs, video

Conversant

Criteo

Dataxu - video

DV360- PMPs, video

Index Exchange- PMPs, video

MediaMath- PMPs

Oath - PMPs, video

Powerlinks- PMPs, video

PubMatic- PMPs, video

Pulsepoint

Rubicon Project- Video

RUN -PMPS, video

Sociomantic - PMPs

SpotX - PMPs, video

Stackadapt- PMPs, video

Storygize- Video

StrikeAd - PMPs

The Trade Desk- PMPs, video

Zemanta (Outbrain)- PMPs, video

Publishers can use the insights gained from these new reporting features to connect with brands and pursue direct sell or PMP opportunities. For more information on transacting private deals via Private Marketplace, please check the following article: Private Marketplace FAQs

Brand Reporting

Navigate to the Brands tab of your Programmatic section. You can view a list of brands that are buying your inventory here.

On the last page of brands, "All Other Brands" consists of brands that have spent less than $40 respectively.

For each brand, view what Sites/Apps the brand is buying from. To get more granular, you can view the placements, buyers, and DSPs the Advertiser is also buying from. This functionality is to help you manage your floor prices per placement to ensure youre maximizing your placement optimization strategy.

To Download Reports:

You can download overall brand reporting from the Brands tab by selecting Download Reports from the drop-down menu > click Export Current View. To download reporting per brand, select the brand you wish to pull reporting for > click Download Reports > click Export Current View".

DSP Reporting

You can also view a list of DSPs reporting that are buying your inventory. Navigate to the DSP tab to view this performance. Similar to brand reporting, you can view Sites, Apps, and Brands the DSP is buying from.

To download a report per DSP, click on the Details button within the DSP level reporting.

Sharethrough offers functionality for users to set flexible floors for their placements. This allows a unique floor price be set for each Demand-Side Platform that participates in the Sharethrough Exchange.

When Setting Up a New Placement you can enable DSPs and adjust the floors on the Edit Placement screen.

You can also adjust Floor Prices from within the Programmatic Dashboard available in the left Sidebar.

In the table underneath the graph, select the placements that you would like to adjust floor prices for. You can adjust for multiple at once. Click Edit DSP Floor Price & Status.

Select which DSPs you would like to Enable/Disable for the selected placements. For DSPs that are being Enabled, enter in the desired floor price. Values left blank will not alter the status and price already saved for the placements. Click Save when finished.

If you are viewing individual Placement Programmatic data, you can edit DSP floors by clicking settings above the graph.

On this page, you can Enable/Disable DSPs and set desired Floor Prices.

When finished, click Save to return back to the Programmatic Dashboard.

Sharethrough always bids net of any fees which means you get paid what we bid.

APassback Tagis executed in the event of a "no fill" programmatic request. It's recommended to have a backfill solution in place for tag-based programmatic integrations to maximize earnings and safeguard against blanks/white-space when an ad is not returned. A passback is not necessary for bidder integrations (i.e. Prebid).

Setup Instructions:

1. Select Edit Placement from your Placement detail view.

Passing Back to a Sharethrough House Campaign

2. Scroll to bottom of placement edit view, insert your Passback Tag in the <textarea>.

3. Click Save

Implementation details

<script>tags should not be nested inside other tags

<script>tags should only haveeitherasrcattributeorinline code (i.e. content within the opening and closing tags),but not both

Further Reading:

How To Setup A Continuous Campaign

Programmatic tag-based integrations are recommended to have a Passback Tag in place to help mediate "no fill" scenarios. A popular passback option is to backfill to a Sharethrough House Campaign.

Setup Instructions:

1. Setup a Campaign within Sharethrough

2. Designate the campaign as a House Campaign

How to Setup a Passback Tag

3. Copy the campaign key from your Ad Server Tag

4. Configure your Passback Tag as follows

<div data-str-native-key="YOUR-PLACEMENT-KEY" data-str-campaign-key="YOUR-HOUSE-CAMPAIGN-KEY" style="display: none;"></div><script type="text/javascript">STR.Tag.boot();</script>

5. Be sure to replace the value ofdata-str-native-key with your Placement Key anddata-str-campaign-key with your house campaign key from above.

6. Navigate to the Placement you'd like to configure with the Passback Tag

7. Follow the remaining steps outlined here

Further Reading:

How To Setup A Continuous Campaign

As an industry standard, publishers should avoid directly comparing impression numbersbetween theirSharethroughfor Publishers (SFP) implementation and their ad-serverimplementation. These platforms measure different metrics at different times, creating many times where they do not count the same action. This can result in a significant discrepancy between SFP and ad servers.

The following list details common reasons for discrepancies:

Sharethrough Metrics vs. 3rd Party Ad Servers- Ad servers define each serving event slightly differently. Many ad servers note an impression as soon as their tagis mentioned on the page, whereas Sharethrough defines an impression when the ad fully loads.

Eligible vs. Ineligible Impression Requests - If a device or browser is not compatible with Sharethrough Technology, any request made from it is marked as ineligible. (List here ) Additionally, any request for a SFP Monetize tag from a country outside of the United States, United Kingdom, Canada, or Australia is deemed ineligible. Ad servers still count these ineligible impressions as impressions.

Additional Demand Sources -Rotating Sharethrough tags with additional demand sources increases latency and may lead to larger discrepancies. Latency may occur when there is a lag between an initial line item request and the appearance of the creative, leading to a discrepancy.

Data Scrubbing Differences - Ad serversscrub their datato automatically remove testing and fraudulent delivery. The differences in the way that the 'scrub' occursfrom ad server to ad server causes discrepancies.

Network Connectivity Issues - A third-party ad server may fail brieflypreventing it from logging an impression.

Ad Blockers - Ad blocking software can prevent a line item from being delivered by the ad server after impression has been counted.

If you believe that the above reasons are not the cause of your discrepancy, please review the data being compared to Sharethrough for:

Date Ranges - Are the date ranges the same for SFP data and 3rd party ad server?

Timezone - Please pull your data in UTC, as that is SFPs data timezone.

Data Entity - Ensure that the data is comparing the correct platform hierarchy level. For example, site is compared with site, placement to placement, campaign to campaign, creative to creative, etc.

Geography Selected - While Direct Sell campaigns can run wherever you decide to serve them, Monetize impressions can only run in the United States, United Kingdom, Canada, or Australia. Make sure that your data is only pulling from those areas.

For Comparing to 3rd Party Tracking - Ensure that the tracking beacons are firing on the event youre trying to compare. For example, impression to impression, clicks to clicks, etc. In general, there will always be a higher discrepancy from an ad server to tracking tags than from the ad server to Sharethrough.

While these explanations and tips may help explain a majority of discrepancies, some will require more insight. If the data leads you to believe that there is an issue with your Sharethrough integration, please reach out to [email protected]

Sharethrough ad units are designed with surrounding editorial content in mind. Your placement will likely render without issues after your redesign but reach out to [email protected] if you would like your placement restyled to fit in better with your new design.

To use your desktop Chrome browser to emulate a Mobile or Tablet device, follow the simple steps below:

Select Viewin the top menu bar of your Chrome browser > Select Developer >Select Developer Tools

Click the phone icon in the top-left corner of the Developer Tools >Select the device you wish to emulate on the top-left corner of the browser window > Refresh page

You can place up to 4 instances of a unique placement on a page. If you want to add more instances to a single page, please contact your Account Manager or our support team, [email protected]

Sharethrough does not control ad unit position. The location of the ad unit is determined by where the placement tag is placed.

Engagements are typically low for a variety of reasons:

Your site audience doesn't match that of your classification (ex: Arts & Entertainment, Sports, Health, etc.)

Ad unit is poorly styledand doesn't fit in with surrounding content.

Ad unit is too small

Ad unit is too loud and screams advertisement

Sharethrough technology is taking too long to load and user misses the ad experience.

Please consult with the Sharethrough Support team at [email protected] to find methods to improve poor engagement.

Please visit the following pagesto read our Terms and Conditions.

Advertiser Termsof Service

Publisher Terms of Service

We recommend loading our core technology (sfp.js) within the <head> of the page because that will give you the best shot at rendering a "visible" impression. The earlier our core technology loads to the page, the earlier an ad can be rendered.

If the "hard-coding" strategy isn't strategic toyou, feel free to load the script dynamically (ex: via an ad server) as exemplified below:

<script type='text/javascript'>

(function() {

var sfp_js = document.createElement('script');

sfp_js.src = "//native.sharethrough.com/assets/sfp.js";

sfp_js.type = 'text/javascript';

sfp_js.charset = 'utf-8';

window.top.document.getElementsByTagName('body')[0].appendChild(sfp_js);

})();

</script>

As an exchange, STX makes certain assurances to our demand partners and must enforce standards on the inventory accepted for monetization. The focus of the Sharethrough Exchange is on content-centric, quality sites in general.

As a general policy, UGC (user-generated-content) sites are not allowed. Sites which include UGC as a portion of the page, in particular as comments/votes/etc, are permissible. Sites where the user generates the main content on the page are not.

Sites with no content are also not currently monetizable by STX, though this may change in the future. For example, utilities and games cannot be monetized through STX.

Sites/placements with the following content cannot be monetized:

Abused Drugs

Adult Content

Fake News/Fake Information

Hacking

Illegal or Questionable

Malicious Web Sites

Marijuana

Nudity

Phishing and Other Frauds

Potentially Damaging Content

Potentially Unwanted Software

Racism and Hate

Sex

Sex Education

Supplements and Unregulated Compounds

URL Transition Sites (site designed to redirect user to other sites)

Violence

Weapons

For information on our Creative Acceptance Policy please click here.

The EU will implemented GDPR (General Data Privacy Regulation), effective May 25, 2018. We are encouraging all publishers to take the necessary steps to become GDPR-compliant, since this will apply to all EU traffic.

What is GDPR?

GDPR stands for General Data Protection Regulation, which was approved by EU Parliament in April of 2016. It goes into effect on May 25, 2018. The regulation is being launched in an effort to increase data privacy for European citizens, ensuring that they provide consent before their data is shared/tracked with publishers and any 3rd party vendors associated with those publishers. You can read more about the regulation on their official website here.

How do I become compliant with GDPR?

The following steps must be followed by all publishers with any EU traffic in order to be compliant with this new law:

Know your role and the role of your business partners

Understand use of personal data

Put restrictions on commercial use of personal data

Update your privacy policy

Get consent from your users

Share consent with your business partners

Update your contracts with your business partners

The steps highlighted in bold are the most significant. There are two different roles as defined by this regulation, and determined by how a company interacts with data: processor and controller. Sharethrough is considered a controller in our relationships with publishers, since we typically drop cookies when monetizing with our programmatic demand.

Getting consent from users and communicating that consent to partners is crucial. Each publisher can implement a consent management solution of their own to ensure compliance, whether that be a solution they build themselves, or a 3rd party vendor. For publishers planning to build this in house, please reference this GDPR Transparency and Consent Framework specification.

What happens if I don't comply with GDPR?

If a user does not consent, then a publisher cannot load tech from any 3rd party vendors that track any sort of data on the page--this includes pixels/trackers, analytics, etc.

The EU has put in place fines that a publisher must pay if they are found to not be complying with the GDPR regulations. Those fines can be up to 20M or 4% of global turnover, whichever is greater.

What ifI'mnot located in the EU?

This legislation applies to any publisher receiving EU traffic, not just publishers based in the EU. You should be fully compliant with this legislation for your EU traffic in the chance that you receive EU traffic.

How does this affect my monetization with Sharethrough?

By May 25, 2018, we ask that publishers only load Sharethrough tech for impressions on which the user has given consent that covers Sharethrough. In the coming months we will require all publisher partners to sign a contract addendum to this effect.

If a publisher has not acquired or communicated a users consent and they have a European IP address, Sharethrough will not be able to monetize that impression. As a result, publishers that do not comply with this regulation will likely see a decrease in revenue.

The following list lays out the necessary steps that publishers should be taking in order to comply with GDPR:

1. Evaluate the significance of your EU traffic:If this makes up a meaningful portion of your revenue, please continue with the following steps. If your EU traffic is relatively small, then you may decide not to invest in a consent management solution. But please keep in mind, if you do not comply with GDPR, then Sharethrough (and many other ad tech partners) will not be able to monetize any of your EU traffic.

2.Determine your lawful basis:Review the Lawful Basis for Processing, and determine which option you align with. There are six options for publishers, but two of them are relevant: consent & legitimate interest.

3.Reach out to your vendors:Create a list of all your vendors and reach out to them to understand how they align with the new legislation, and which lawful basis they have chosen.

4. Wrap up your internal paperwork:Update your privacy policy, review vendor contracts and sign necessary addenda.

5. Right of access: Make sure you have a process in place to respond to data requests, as all users will have the right to request access to their information.

6. Partner with a Consent Management Platform or build your own solution:A list of all registered CMPs can be found HERE. For publishers that prefer to build this themselves, the IAB-approved GDPR Transparency and Consent Framework spec can be found HERE.

In order to investigate impression discrepancies on a Prebid integration, we can compare SFP's "Rendered Impressions" to Google Ad Manager Impressions to measure the difrerence. The report generation from the Ad Server will vary depending on the setup chosen by the publisher.

If you know which type of mediation you are using with your Prebid setup, click the appropriate link below:

Wrapper Mediation (Default) - If you use the default Prebid setup with generic orders and line items (not split out for each bidder).

Ad Server Mediation (Sending all bids) - If you have separate orders and line items for each bidder.

Wrapper Mediation (Default Prebid Setup)

If you are using the default Prebid setup, you will not have separate orders and line items for each bidder in your ad server. If this describes your setup, you can pull the following report:

Specify the following query parameters:

Time Zone (If your GAM account allows you to adjust this): UTC (this is the timezone Sharethrough reports in)

Date Range: Last 7 days

Filters: Key-values contains hb_bidder=sharethrough AND Advertiser = Prebid (or whatever your Prebid advertiser is named)

Dimensions: Date, Ad unit (All levels), Key-values

Metrics: Total impressions

Then run the query and export the results as a CSV and email it to [email protected].

Ad Server Mediation (Sending all bids)

If you are using a custom Prebid setup with separate orders and line items for each bidder in your ad server. If this describes your setup, you can pull the following report:

Specify the following query parameters:

Time Zone (If your GAM account allows you to adjust this): UTC (this is the timezone Sharethrough reports in)

Date Range: Last 7 days

Filters: Advertiser = Sharethrough (or whatever your Sharethrough Prebid advertiser is named)

Dimensions: Date, Ad unit (All levels)

Metrics: Total impressions

Then run the query and export the results as a CSV and email it to [email protected].

In order to investigate impression discrepancies on an Index HeaderTag integration, we can compare SFP's "Rendered Impressions" to Google Ad Manager Impressions to measure the difference.

Reporting Parameters

Time Zone (If your GAM account allows you to adjust this): UTC (this is the timezone Sharethrough reports in)

Date Range: Last 7 days

Filters: Advertiser = Sharethrough (or whatever your Sharethrough Index HeaderTag advertiser is named)

Dimensions: Date, Ad unit (All levels)

Metrics: Total impressions

Then run the query and export the results as a CSV and email it to [email protected].

California will implement CCPA (California Consumer Privacy Act), effective January 1, 2020. We are encouraging all publishers to take the necessary steps to become CCPA-compliant.

What is the CCPA?

It is a data protection law that enhances the privacy rights and consumer protections for California residents. CCPA gives people located in California the right to:

Know what personal information is being collected

Ask where and who is using their personal information

Delete their data

Opt out of sharing their personal data

Have equal services when they choose not to share personal information

Who is Regulated?

Businesses, service providers, and consumers are the 3 groups that fall under the provisions of the law:

Business

For profit in California

Greater than $25M in gross revenue

Buy, sell, or collect consumers personal information

Derive 50% or more of its of its annual revenue from selling consumers' personal information

Service Provider

For profit entity that processes this personal information on behalf of a business

Consumer

Natural person who is a California resident

How do I become compliant with CCPA?

The following steps must be followed by all publishers with any California traffic in order to be compliant with this new law:

Know your role and the role of your business partners

Understand the personal data you collect from your consumers

Put restrictions on commercial use of personal data

Update your privacy policy and home page

Build support to allow users to opt out of having their personal information sold

Share CCPA privacy signal with your business partners

Participate in the master IAB Compliance Framework contract

What happens if I don't comply with CCPA?

Any company doing business in California must comply with CCPA rules and update its business accordingly. CCPA enforces a fine of $7,500 for each intentional violation. For non-intentional violations, the fine is set to $2,500. If a lawsuit is filed by a consumer and violation is proven, the company can face damage between $100 to $750 or more to be paid to the user.

What ifI'mnot located in California?

This legislation applies to any publisher receiving California traffic, not just publishers based in California. You should be fully compliant with this legislation for your California traffic in the chance that you receive California traffic.

How does this affect my monetization with Sharethrough?

By July 2020, if a publisher has not become a participant in the IAB framework or chosen an alternative method of CCPA-compliance, Sharethrough may not be able to monetize their impressions from California. As a result, non-compliant publishers may see a decrease in revenue.

Sharethrough will be CCPA-compliant by January 1, 2020 and will be a participant in the IAB CCPA Compliance Framework. We are working to ensure our supply and demand partners are as well, so that we can continue to provide advertising services to our customers while advancing consumers privacy rights.

The following list lays out the steps we suggest publishers should take to comply with CCPA. However, publishers should consult with their own counsel ensure full CCPA compliance.

Sign the CCPA IAB Compliance Framework: By participating in IABs master contract, you will not need separate contracts with all of your partners.

Be sure to update your privacy policy & homepage: Be sure to add the appropriate disclosures to your online privacy policies and in any California-specific descriptions of a consumers privacy rights. The clear and conspicuous opt out must be titled Do Not Sell My Personal Information and must be included on a business homepage.

Reach out to your vendors: Create a list of all your vendors and reach out to them to understand how they align with the new legislation.

Build the right support for your consumers:

Be ready to reveal the type of data being collected on the user, how its being used and how it is being stored. Upon request, youll have to provide this information in a portale and easily usable format within 45 days. However, youll only have to fulfill two requests from the same customer within 12 months.

Be prepared to give the consumers an opt-out option for the data you sell

Have the ability to delete or retrieve data if requested by the consumer

Support passing the CCPA privacy signals to service providers like Sharethrough: Be sure to pass the CCPA privacy signal based on IAB standards along in the bid request.

Navigate to theSetuptab and click+ New Site

How To Create A Placement

1. Enter Name of Website

2. Select Integration Type

3. Specify the IAB Category your site is best associated with

4. Click Save

Your Site creation is complete! Pleaseproceed to the next article on how to set up a placement.

Next Article:

Quick links for this page: How to Add a Single Placement, How to Bulk Add Placements

Once you have created a Site,you're ready to create a Placement. Placements are the individual ad units that will run on your Site. We recommend that you have one Placement per ad unit that you are running on your page. If that is not possible, you can re-use Placements in many locations but reporting will not be as granular and styling will be applied to all locations.

From theSetuptab found on the left sidebar, click into the Site in which you want to create a new Placement and select Add Placementto create one Placement orBulk Addto create several at once.

Enabling Foreign Language On your Placement for DSP Demand

Creating a Single Placement

Step 1 - Basic Info

Allow this placement to bid into a third-party Header Bidding wrapper:Enabling this will let our exchange know to allow header bidding requests and it allows us to show you header bidding specific integration instructions within SFP.

What section of yourwebsiteis this placement going?:This is a label field that will help you keep track of where your placements are serving (ex. Homepage, Article Page, BTF).

What language is thewebsitein which this placement is going?Select the language of the website your placement is running on (Ideal for non-US publishers). For more information, please read the following article: Enabling Foreign Language On your Placement for DSP Demand

Which template design best matches your page?This section allows you to select generally how the placement will render. By selecting one of these options, the placement will automatically have the most appropriate default template applied to it. Styling can be changed or customized after creation is complete.

For which kinds ofdevicesis this placement intended?This is a label field to help you keep track of where your placements are serving. If this placement is going on a responsive site, select all three. You can still receive traffic from devices you don't select.

What kinds ofcreativesdo you want to show up on this placement?This option defines which kinds of creatives you would like the placement to select. All of the types are selected by default and removing any will reduce the amount of demand that can serve on your inventory which will have an impact on your revenue.

Override site's IAB category?If this placement falls under a different IAB category than the site it was created under, you can adjust it here. When in doubt, you can keep this as default (inheriting the site category).

Step 2 - Placement Instances

The next step allows you to define the number of times you wish to traffic this placement on each page load.

Single Instance (Recommended): This is the default selection,where your placement will appear only once on the page.

Multiple Instances:By using this option, you can enter a single placement tag and have it dynamically place replicate through your infinite-scroll feed.

Step 3 - Name Your Placement

Give your placement a nickname that will show up reporting.

Step 4 - Floor Pricing

By default, all appropriate DSPs will be enabled at a $1.00. You may remove any DSPs you choose not to source demand from. Additionally, you can adjust floor prices per DSP. Please keep in mind that changing floors will have an impact on bid rates and revenue.

If you have already set up another placement and you want to match your floor/DSP settings to, click theImport from Existing Placementbutton (as seen below), select the placement you wish to copy the settings from and pressContinue.

Step 5 - Placement Image (Optional)

Upload any images that you have for your placement. This will help the integration team style your placement accordingly to your design guides.

Done!

Once you've successfully created your Placement, you will see a check mark next to Step 1 onyour placement screen.

Bulk Adding Placements

Bulk creating placements can be extremely handy when you have to add a handful of placements all at once under your site.

Importing Settings From Existing Placement

If you have already created a placement and you wish to copy all of the settings from it and apply it to the placements you are now adding, you can do that by clicking theSelect Placements button (see the red arrow below). From there, you can select the placement you wish to copy the settings from and they will be applied to all of the rows in the creation table below.

Editing All Rows At Once

If you are creating multiple placements and they share most of the same settings, you can easily apply the shared settings to all of the placements by selecting the appropriate values on the first row of the creation table (see the green arrow above). Any settings selected in this row will be shared across all placements created on this page.

Bulk Add Field Definitions

Name:Give your placement a nickname that will show up reporting.

Placement Status:We recommend setting this to pre-live if you are still in the testing phases. Pre-live placements will always return a creative when requested but you will not earn any revenue and no reporting will show for placements in this status.

Default Template:This section allows you to select generally how the placement will render. By selecting one of these options, the placement will automatically have the most appropriate default template applied to it. Styling can be changed or customized after creation is complete.

Device Types:This is a label field to help you keep track of where your placements are serving. If this placement is going on a responsive site, select all three. You can still receive traffic from devices you don't select.

Creative Types:This option defines which kinds of creatives you would like the placement to select. All of the types are selected by default and removing any will reduce the amount of demand that can serve on your inventory which will have an impact on your revenue.

Programmatic Disclosure:This allows you to select which disclosure is used on a programmatic impression (ex. "Ad by Sharethrough" or "Promoted by Sharethrough").

Direct SellDisclosure:This allows you to select which disclosure is used on a direct sold impression (ex. "Sponsored by Sharethrough" or "Paid for by Sharethrough"). This option can be overridden on the direct sold campaign level for a given campaign.

Header Bidding Enabled:Enabling this will let our exchange know to allow header bidding requests and it allows us to show you header bidding specific integration instructions within SFP.

Language:Select the language of the website your placement is running on (Ideal for non-US publishers). For more information, please read the following article:

Override Site's IAB Category:If this placement falls under a different IAB category than the site it was created under, you can adjust it here. When in doubt, you can keep this as default (inheriting the site category).

Now that you've created your Site and Placement,you're ready to integrate your Placement! If you would like to hardcode your integration directly on your page,please follow these next steps.

Web Page Setup

1. Add Core Technology to page <head>

SFP.js should only be on the page once regardless of integration strategy.

To optimize performance, SFP.js should be placed high in the page stack within the <head>.

<script type="text/javascript" src="//native.sharethrough.com/assets/sfp.js"></script>

2. Add Creative Tag to page <body>

Place the creative tag where the unit should appear within the page <body>.

<div data-str-native-key="NATIVE+KEY" style="display: none;"></div>

Final Steps

Verify Your Integration

Navigate to your test page with any device (e.g. mobile, tablet, desktop) and look for Sharethrough's default creative (seen below).Once the template is on page, your integration is successful!

Ad Manager Setup

1. Create Ad Unit

Define Ad Unit dimensions as desired, but we recommend a 1x1 dimension to further constrain traditional display line items from serving to your native ad unit.

2. Create Line Item:

Target Line Item to Ad Unit (created above)

To deliver a Direct Sell campaign, add the Creative from your Direct Sell Integration Doc to DFP (type: Third Party). For more information on Direct Sell Campaign creation, click here.

To access Programmatic inventory, add the following Creative (type: Third Party)on a lower-priority Line Item than your Direct Sell tags.

<div data-str-native-key="%%PATTERN:strnativekey%%" style="display: none;"></div><script type="text/javascript" src="//native.sharethrough.com/assets/sfp-iframe-buster.js"></script>

3. Uncheck "Serve into an SafeFrame"

Please ensure "Serve into a SafeFrame" is UNCHECKED. Sharethrough will not function properly if served into a SafeFrame.

4. Generate Google Publisher Tag (GPT)

Distribute tag to your web development team and proceed to the Web Page setup below.

Web Page Setup

1. Add Core Technology to page <head>

To optimize performance, SFP.js should be placed high in the page stack within the <head>:

<script type="text/javascript" src="//native.sharethrough.com/assets/sfp.js"></script>

2. Add Google Publisher Tag (GPT) to page

Add the GPT Header code into the <head> element of the webpage

Add the GPT Document body code where the unit should appear within the page <body>

3. Append setTargeting parameter to GPT Header code

Append the following to your googletag.defineSlot definition found in the GPT Header code.

The strnativekey (UNIQUE_KEY_VALUE) will be different for each placement.

.setTargeting('strnativekey','UNIQUE_KEY_VALUE')

Final Steps

Verify Your Integration

Navigate to your test page with any device (e.g. mobile, tablet, desktop) and look for Sharethrough's default creative (seen below).Once the template is on page, your integration is successful!

Now that you've successfully created a placement you should see the following creative rendering on your test page: [email protected]

If you would like your placement to be restyled to be more custom or if there are any tweaks your page might need, send an email to with a test page and instruction on what you'd like changed and we'd be happy to help!

[email protected]

Get Started

1. Create Your Account

2. Create a Site

3. Create a Placement

WebsiteIntegration Phase

Once your Site(s) and Placement(s) are created, you will be provided with integration documentsfor Placement integration.You will integrate Placements using these instructions, either through your third-party ad server or directly on your page.

Style & Design Phase

Once your test integration is successful, please contact our Support team at to verify and style your integration. This process typically takes 24-48 business hours.

Live

Once you provide our team with styling approval, your placements will be activated and monetization will begin!

This article provides instructions for alternative ad servers. If you are looking for instructions on how to integration Sharethrough into your Google Ad Manager, click here.

Integration Documents

You can find integration documentationrelated to your specific placementsin SFP that include tags and detailed instructions on how to integrate Sharethrough's technology for your integration.

Go to theSetup page by navigating selecting it from the left sidebar

Click into theSite the placement you are looking to integrate lives within

Select thePlacementthat you are looking to add to your page and click "Integration Docs" as seen below.

Click the link for your placement setup, and you will be directed to a page with instructions specific to your placement and integration type. This URL can be shared across your team if needed.

[email protected]

Ad Server & Page Setup

Your integration documents will have information similar to the below but it will have specific references to your placement keys. This guide will have more generic information about how to integrate but we recommend you use the instructions on the page outlined above.

1. Create Line Item or equivalent in your ad server

Define Ad Unit dimensions as desired, but we recommend a 1x1 dimension to constrain traditional display line items from serving to your native ad unit if this is a native only slot.

Use the following code in the creative section of the line item setup with your placement key in the place of "INSERT_PLACEMENT_KEY_HERE" on the snippet below.

<div data-str-native-key="INSERT_PLACEMENT_KEY_HERE" style="display: none;"></div><script type="text/javascript" src="//native.sharethrough.com/assets/sfp-set-targeting.js"></script>

2. Web Page Setup

Add Sharethrough's core technology to the page<head> (see below)

This script tag should only be on the page once regardless of integration strategy

For optimimal performance, SFP.js should be placed high within the <head>

<script type="text/javascript" src="//native.sharethrough.com/assets/sfp.js"></script>

Final Steps

Verify Your Integration

Navigate to your test page with any device(e.g. mobile, tablet, desktop)and look for Sharethrough's default creative (seen below).Once the template is on page, your integration is successful!

Encountering Issues?

If you are having trouble integrating, emailfor more assistance. Please be sure to include a link to a test page to allow for a quick resolution.

Whats an AMP ad?

The Google AMP Cache is a proxy-based content delivery network for delivering all valid AMPdocuments. It fetches AMP HTML pages, caches them, and improves page performance automatically. more details can be found here: https://www.ampproject.org/learn/overview/

Integrate Sharethrough into an AMP page

1. Add the AMP ad tag to your webpage in the position you want Sharethrough to render

Example Tagfor placement key,pC3SMYJYUtzKDP5tXsYoZesk

<amp-ad width="300" height="250" type="sharethrough" layout="responsive" data-pkey="pC3SMYJYUtzKDP5tXsYoZesk"></amp-ad>

*Alternative Integration via Google Ad ManagerIf you're delivering Sharethrough via Google Ad Manager (DFP), your tag will resemble the following:

<amp-ad width="300" height="250" type="doubleclick" layout="responsive" data-slot="/11935007/Sharethrough-Testing/AMP_Ad_Unit" json='{"targeting":{"strnativekey":"pC3SMYJYUtzKDP5tXsYoZesk"}}'> </amp-ad>

Please be sure to modify the following:

-data-slot="/11935007/Sharethrough-Testing/AMP_Ad_Unit" with the path to YOUR DFP AD UNIT

- placement key,pC3SMYJYUtzKDP5tXsYoZesk, with YOUR PLACEMENT KEY

Example integration can be reviewed here

The IAB recently launched the Ads.txt (Authorized Digital Sellers) initiative as a way for buyers to ensure they're transacting on authentic publisher inventory.Ads.txt allows publishers to declare those partners who are authorized to sell their inventory.

You can read more about the initiative here.

Publishers can now use SFP to gatherthe required information to add Sharethrough to their list of authorized partners within their Ads.txt file.

To find your Ads.txt information, start by logging into SFP and follow these steps:

1. In the left handrail, find the 'Setup' tab

2. Click through to the Setup page and select the 'Manage Sites/Apps' dropdown in the upper right handcorner

3. Within the dropdown, select the 'Ads.txt information' option

4. SFP will then display the information you need to add to your Ads.txt file to list Sharethrough as an authorized partner, similar to what's shown below.

Download our Adapter from Prebid.org

You can download the most recent release of prebid on this page and select Sharethrough as a partner from the list and press "Get Prebid.js!". This will build a fresh version of Prebid with our adapter integrated into it automatically.

We always recommend that you have the most up to date versions to ensure you are maximizing revenue and minimizing discrepancy. Prebid is constantly updating and we are actively adding features and bug fixes.

Integrate Sharethrough Bidder with Prebid.js

You can find integration documentation specific to your placement(s) by navigating to the "Setup" section of SFP and going to the placement you are looking to integrate and pressing "Integration Docs or you can use the generic instructions here:

For each ad unit you want Sharethrough to bid on, include the following params object in the bids array:

{

bidder: 'sharethrough',

params: {

pkey: 'enter-your-pkey-here'

}

}

If your inventory requires Sharethrough to serve inside a SafeFrame, please contact our support team for further consultation.

A complete setup may look like the following:

var adUnits = [{

code: <your ad unit code>, // Example of GPT Ad unit ID

sizes: <your ad unit sizes>, // Example of DFP Ad unit

bids: [

{

bidder: 'sharethrough',

params: {

pkey: 'enter-your-pkey-here'

}

},

{

bidder: 'another_bidder',

params: {

param: 'placement_id'

}

}

]

}];

Test the Sharethrough Header Bidder

After configuring your bid array, Sharethrough should start immediately competing in your header bidding auction.

Add Sharethrough to your Ads.txt File

In order to maximize revenue from Sharethrough, please add all relevant entries to your Ads.txt file. Click here for a guide on how to add the necessary info.

You can create single or multiple placements in SFP to generate unique keys, which you can integrate in your ad server or header bidding wrapper.

For instructions for creating a single placement key, click here.

To create multiple placement keys at once, navigate to the Setup section, then click on the site you want to add placements to. (If you need instructions for creating a site, click here )

Select Bulk Add, and you'll see this form:

You can adjust the number of rows by entering a number in the field above the chart based on how many unique ad units you need Sharethrough to bid into. This will determine how many placement keys you need. To remove rows, click the trash bin icon on the left.

If you have an existing placement and you'd like to copy over the settings from that placement, you can choose it by clicking the Select Placements button.

To apply settings to multiple rows, edit the fields in the top row. Otherwise, you can adjust each row as necessary.

Once you've finished entering the necessary information, click Add Placements. These keys have now been generated, and can be seen under the Site. You can also find these in the Programmatic dashboard, and from there you can download a report to get the placement keys and names in excel format.

Step 1) Download Partner Configuration CSV

1. Log in to the Index Wrapper UI.ClickControls>Inventory>Header Tag Wrapper

2. Scroll to the bottom of the page and click Download

here

3. Select Sharethrough from the dropdown menu

4. Now that you have your Partner Configuration CSV, we will need to fill out the Placement Key column with the keys from placements created in Sharethrough. You can either request these placement keys from your Sharethrough account manager, or create them yourself in the Sharethrough platform following the instructions .If you create the placement keys yourself, please reach out to your Sharethrough account manager to set them live.

*NOTE: for banners, we are currently only accepting 300x250 and 728x90 supply, excluding leaderboards.

Step 2) Index configures your ad server

Reach out to your Index rep to let them know that you'd like to add Sharethrough's bidder so they can create line items in your ad server. You will direct IX to create line items according to your needs for granularity and priority in the ad server. Best practices suggest maintaining identical granularity and prioritization for all line items for your header bidding partners.

Step 3) Upload Completed Partner Configuration CSV

1. Log in to the Index Wrapper UI.ClickControls>Inventory>Header Tag Wrapper

2. Scroll to the bottom of the page and click Upload

Step 4) Switch On the Sharethrough Bidder

1. Locate the wrapper configuration you want to add the bidder to and click theEdit icon.

2. Scroll down toConfigure Other Partners

3. ClickAdd Adapters and select Sharethrough

4. Set the Enabled toggle to ON

5. Scroll down to the Save and Launch section and click Save

6. (Optional)ClickLaunch Staging, then use the Google Chrome add-on Requestly to redirect the staged Wrapper file and review its behavior. If you are not happy with the bidders performance, edit the configurations and resave

*NOTE: it takes approximately 1 hour for the wrapper to distribute to the staging environment

7.When you are satisfied with the Wrappers behavior, clickLaunch Production

*NOTE: it takes approximately 1 hour changes to take effect on your site

Download the Prebid Server Adapter (v0.82.0+ required)

You can download the most recent release of prebid on this page and select "Sharethrough" and "Prebid Server" as partners from the list and press "Get Prebid.js!". This will build a fresh version of Prebid with our adapter and Prebid Server integrated into it automatically.

For additional documentation on how to integrate Prebid Server, you can view this link from Prebid.org: Get Started with Prebid Server.

Prebid Server will have to be updated to be version 0.82.0 or newer in order for Sharethrough to be able to be included in your server-side wrapper. We always recommend that you have the most up to date versions to ensure you are maximizing revenue and minimizing discrepancy. Prebid is constantly updating and we are actively adding features and bug fixes.

Integrate Sharethrough Bidder with Prebid Server

In order for Sharethrough to start bidding server-to-server, you will need to add us to your s2sConfig as a bidder like the following example:

s2sConfig: { enabled: true, accountId: '12345', bidders: ['sharethrough', 'bidder2', 'bidder3'], defaultVendor: 'bidder2'}

For additional documentation on how to configure bidders in Prebid Server, you can view this link from Prebid.org: Prebid Server for Header Bidding.

Configure the Sharethrough Bidder

You can find integration documentation specific to your placement(s) by navigating to the "Setup" section of SFP and going to the placement you are looking to integrate and pressing "Integration Docs or you can use the generic instructions here:

For each ad unit you want Sharethrough to bid on, include the following params object in the bids array:

{

bidder: 'sharethrough',

params: {

pkey: 'enter-your-pkey-here'

}

}

If your inventory requires Sharethrough to serve inside a SafeFrame, please contact our support team for further consultation.

A complete setup may look like the following:

var adUnits = [{ code: '<your ad unit code>', //example DFP ad unit ID mediaTypes: { banner: { sizes: [ [728, 90], [300, 250] ]; //example sizes } }, bids: [{ bidder: 'sharethrough', params: { pkey: 'enter-your-pkey-here', iframe: false } }, { bidder: 'another_bidder', params: { placementId: 'placement_id' } } ]}];

Test the Sharethrough Header Bidder

After configuring your bid array, Sharethrough should start immediately competing in your header bidding auction. If you're having difficulty receiving a "winning" bid response, try modifying your endpoint to Sharethrough's staging bidder or contact [email protected] for further assistance.

Add Sharethrough to your Ads.txt File

In order to maximize revenue from Sharethrough, please add all relevant entries to your Ads.txt file. Click here for a guide on how to add the necessary info.

Install Prebid Server and the latest client-side version of Prebid.js

Install Prebid Server version 0.82.0 or higher

Download the latest client-side version of Prebid.js. Ensure both Sharethrough and Prebid Server adapters are included - Prebid.js 2.18 or higher

Modify the Sharethrough adapter endpoint to point to Sharethroughs staging bidder. There are two ways to accomplish this, see below:

1) Modify the config/config.go file and rebuild project

config/config.go

//SHARETHROUGH PRODUCTION ENDPOINT// v.SetDefault("adapters.sharethrough.endpoint", "http://btlr.sharethrough.com/FGMrCMMc/v1")//SHARETHROUGH STAGING ENDPOINTv.SetDefault("adapters.sharethrough.endpoint", "http://ad-faker.sharethrough.com/FGMrCMMc/v1")

-- OR ---

2) Modify endpoint via an ENV VARIABLE

PBS_ADAPTERS_SHARETHROUGH_ENDPOINT=http://ad-faker.sharethrough.com/FGMrCMMc/v1

*Sharethroughs staging bidder will return a $20CPM bid

Other Resources

Integrate Sharethrough Bidder with Prebid Server

Background Information

In order to maximize publisher revenue for inventory where GDPR is applicable, a Consent Management Platform (CMP) must be used. When utilizing a CMP, Sharethrough does not communicate directly with the platform and the consent string should be passed to Sharethrough in the bid request from your Prebid wrapper. In order to pass the correct data in the bid request, Prebid's GDPR ConsentManagement module must be configured. Without this module, Sharethrough will not be passed the consent data and will treat every impression as if consent was not given and it will have a negative impact on monetization.

Sample Code

Here is an example setup for a publisher utilizing an IAB compliant CMP that required to utilize this module and pass consent strings to the configured Bidders. This code should be added to your Prebid configuration:

pbjs.setConfig({ consentManagement: { cmpApi: 'iab', timeout: 8000, allowAuctionWithoutConsent: false }});

References

Complete configuration instructions can be found in Prebid's Dev Docs: http://prebid.org/dev-docs/modules/consentManagement.html

You can create Outstream video directly in the Centro UI.

1) Select New Ad, you can use Video Ad for hosted file or "VAST" ad if you have a VAST/VPAID Tag.

a)Video Ad Enter a name for the ad, upload your video.File must be an MP4 smaller than 100MB, and 2048x1080 max resolution

If you have a VAST or VPAID Tag.

Targeting Sharethrough Outstream Supply.

Once your ad is created you can create a video campaign.

1. Go to the "Advanced Campaign" section and select Video

a) Make sure to select the following criteria:

Placement Type : Out-stream and Unknown

Player size : In order to maximize scale uncheck all

Skippable Ads : Doesn't apply to sharethrough, leave it all selected.

Playbak method :All our videos are auto-play with sound off

2. In the inventory tab look for Sharethrough as an Exchange and you are good to go (you can also use one of Sharethrough deal already in the deal library, here is how)

1. From your Advertiser page, click Reporting:

2.Select Analytics Report for the report type, and add your date range, interval and time zone.

3.Edit the metrics and filters for the data youd like to report on. Then, tick Seller in the report dimensions to see stats by exchange.

4.Choose how youd like the report to deliver and select Run Report.