Katlin Smith Simple Mills CEO Rating

Simple Mills CEO Katlin Smith Bio

Since 2012, I have been on a mission to transform what America eats by creating snacks from simple, nutrient-dense ingredients. I believe that what we put in our bodies, and how it is grown, matter immensely and we have the power to heal both people and our planet with those decisions. I founded Simple Mills with exactly that intent.

We’re on a journey to build the next generation food company – the one that feeds our next generation differently from the last – one that acknowledges the large positive impact a company can have. Today we make crackers, cookies, snack bars, baking mixes, and frostings from only whole-food ingredients and nothing artificial, ever. We have quickly become the #1 natural baking mix brand, #1 natural cracker brand, and the #3 natural cookie brand, with distribution in over 20,000 natural and mainstream stores nationwide.

Starting in 2020, we are combining our nutrient-dense snacks with agricultural practices that benefit the economic health of farming communities and the environmental health of the planet through outcomes such as improved soil health and biodiversity, reduced greenhouse gas emissions and increased carbon sequestration. We launched our first initiatives in this area earlier this year by establishing direct contract relationships with several farmers. These partnerships provide financial incentives for adopting regenerative agriculture practices as well as purchase guarantees for the crops.

Simple Mills CEO Katlin Smith At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Simple Mills.

Based on 8 ratings, Katlin Smith ranks right below Mondelez International North America's CEO, Dirk van de Put.

Overall, the CEO score has remained stable over the last 90 days.