The sole mission of Stars and Stripes is to provide first-hand reporting from bases around the world and unbiased, credible news to America's military. Although part of the DOD, Stars and Stripes must earn most of its operating budget. That's an important part of being independent and free of censorship - and also why support from readers is so vital.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.