Sweetwater Mission, Vision & Values
Sweetwater Mission Statement
We come to work every day excited by the opportunity to help make every customer’s music dreams come true. That shared passion has driven us from day one, when Sweetwater was just the dream of a recording engineer working out of a VW bus, to our position today as the #1 online retailer of music instruments and pro audio gear in the country. We have the most passionate customers in the world because we provide them with the best customer service in the world. Core to our identity and continued success, our purpose is to help make our customer’s music dreams come true through an unrelenting focus on delivering truly world-class customer service. We are united not only by our shared passion for music and customer service but also by our commitment to challenge, encourage, and serve one another. We will always — and without question — go above and beyond to do the right thing for our customers, our employees, and our friends.
Sweetwater Vision Statement
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Sweetwater Values
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Sweetwater Employee Alignment
When asked to whom they feel the most loyal at work, 25% of employees said Sweetwater's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.