Tapad Mission, Vision & Values

Tapad Mission Statement

Our mission is to help marketers make sense of fragmented data and create personalized customer experiences. We build relationships, not just first impressions. In short; Reinventing Personalization for the Modern Marketer.

Tapad Vision Statement

In a world with increasing noise and distractions, it’s more important than ever for brands to personalize consumer experiences in a way that creates a lasting and unique relationship. There is a dire need to stitch the digital ecosystem back together. While many brands have a wealth of data, it is hard to make connections with the ecosystem at large that create a truly personal experience in every interaction. Walled gardens exist where these connections can be made, but outside of those, there is a need for independent players that can help brands make connections across the whole ecosystem in a simple, transparent, and privacy safe way