Experience and communication, they needed to embrace the brand ethos
Group challenges all candidates together having to work as a team
Too many meetings in head office less time was given to the sharp end, when Anita was there you always felt campaigns mattered not any longer
The products are no longer perceived as fresh ingredients and pure so really just the same as Boots, you used to go on a body shop tour and see fresh bananas being prepared for use now everything that people loved has gone