Executive Bio
Mr. Darren Pfeffer has been Executive Vice President of MSG Live at The Madison Square Garden Company since May 17, 2017. Mr. Pfeffer oversees MSG's live entertainment events ' including concerts, family shows, performing arts and special events ' that are presented or hosted in its diverse collection of venues. He is responsible for setting the strategic direction for MSG's bookings, which includes exploring opportunities to develop new signature events, artist residencies and unique experiences for MSG's customers. He joined Madison Square Garden after spending the last two decades at iHeartMedia, where he most recently served as Senior Vice President of Music and Entertainment Marketing. He served as Vice President of Music & Entertainment Marketing of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc). He was responsible for overseeing all aspects of more than 160 iHeartMedia events including: overall event strategy, operations and sponsorship and partnership opportunities, as well as any production and broadcast elements. These high-profile events include: the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Mr. Pfeffer has also served as Executive Producer of Z100's Jingle Ball since 2006 ' turning the annual holiday concert into an iconic New York City event that is nationally televised on The CW Network ' and oversaw the multi-market iHeartRadio Jingle Ball Tour, which includes stops in Los Angeles, Boston, Chicago and Miami. In addition to delivering exceptional live experiences for consumers, Mr. Pfeffer spearheaded iHeartMedia's B2B event strategy, producing a number of industry events at shows throughout the world, including CES, Cannes Lions, SXSW and AdWeek. He also worked directly with iHeartMedia's marketing partners to create innovative event integrations and promotions for brands such as Target, Pepsi, State Farm, Chase, Verizon and Macy's. Mr. Pfeffer started at iHeartMedia as an intern in 1995. Mr. Pfeffer served as the President of Clear Channel Networks Group at Clear Channel Media and Entertainment LLC since January 2014. He served as Vice President of Music & Entertainment Marketing - National Programming Platforms Division of Clear Channel Radio, Inc. since October 2011.