Thorntons Competitors | Comparably
"Thorntons is a chocolate company that delivers chocolates, gifts and sweets in the United Kingdom." read more
EMPLOYEE
PARTICIPANTS
23
TOTAL
RATINGS
287

Thorntons Competitors

Thorntons competitors include Ferrero, Kum & Go, Applegreen and Chocolat. Thorntons ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Thorntons compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
3rd
eNPS Rank
1st
Gender Rank
1st
Diversity Rank
2nd
Product Quality
3rd
NPS Rank
2nd
Pricing Rank
4th
Customer Service
4th

See Thorntons Culture vs Competitors:

Thorntons Competitors
RankCompanyScore
1Thorntons74
2Ferrero66
3Kum & Go59
4Applegreen59

Thorntons Competitors at a Glance

Product Quality Score Comparison

Thorntons Ranks 3rd in Product Quality Score

12 Customers rate Thorntons' Product Quality Score a 3.4/5, which ranks it 3rd against its competitors, below Applegreen.

  1. 1st
    Ferrero
    4.3 / 5
  2. 2nd
    Applegreen
    3.8 / 5
  3. 3rd
    Thorntons
    3.4 / 5
  4. 4th
    Kum & Go
    3.1 / 5
Product Quality Score Comparison
RankCompany Score
1Ferrero87
2Applegreen76
3Thorntons69
4Kum & Go62
NPS Comparison

Thorntons Ranks 2nd in Net Promoter Score

14 Customers rate Thorntons' Net Promoter Score a 14, which ranks it 2nd against its competitors, below Ferrero. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Thorntons to a friend?”.

  1. 1st
    Ferrero
    43
  2. 2nd
    Thorntons
    14
  3. 3rd
    Kum & Go
    5
  4. 4th
    Applegreen
    0
NPS Comparison
RankCompany Score
1Ferrero43
2Thorntons14
3Kum & Go5
4Applegreen0
Pricing Score Comparison

Thorntons Ranks 4th in Pricing Score

12 Customers rate Thorntons' Pricing Score a 2.9/5, which ranks it 4th against its competitors, below Kum & Go.

  1. 1st
    Ferrero
    3.9 / 5
  2. 2nd
    Applegreen
    3.5 / 5
  3. 3rd
    Kum & Go
    3.1 / 5
  4. 4th
    Thorntons
    2.9 / 5
Pricing Score Comparison
RankCompany Score
1Ferrero79
2Applegreen70
3Kum & Go63
4Thorntons59
Customer Service Comparison

Thorntons Ranks 4th in Customer Service

12 Customers rate Thorntons' Customer Service a 3.1/5, which ranks it 4th against its competitors, below Kum & Go.

  1. 1st
    Applegreen
    4.7 / 5
  2. 2nd
    Ferrero
    4.2 / 5
  3. 3rd
    Kum & Go
    3.1 / 5
  4. 4th
    Thorntons
    3.1 / 5
Customer Service Comparison
RankCompany Score
1Applegreen95
2Ferrero84
3Kum & Go63
4Thorntons63
Overall Culture Score Comparison

Thorntons Ranks 1st in Overall Culture Score

23 Employees rate Thorntons' Overall Culture a 74/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Thorntons
    74 / 100
  2. 2nd
    Ferrero
    66 / 100
  3. 3rd
    Kum & Go
    59 / 100
  4. 4th
    Applegreen
    59 / 100
Overall Culture Score Comparison
RankCompany Score
1Thorntons74
2Ferrero66
3Kum & Go59
4Applegreen59
eNPS Comparison

Thorntons Ranks 1st in Employee Net Promoter Score

15 Employees rate Thorntons' Employee Net Promoter Score a 13, which ranks it 1st against its competitors. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Thorntons to a friend?”.

  1. 1st
    Thorntons
    13
  2. 2nd
    Ferrero
    -5
  3. 3rd
    Kum & Go
    -17
  4. 4th
    Applegreen
    -47
eNPS Comparison
RankCompany eNPS
1Thorntons13
2Ferrero-5
3Kum & Go-17
4Applegreen-47
Gender Score Comparison

Thorntons Ranks 1st in Gender Score

6 Employees rate Thorntons' Gender Score a 73/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at Thorntons.

  1. 1st
    Thorntons
    73 / 100
  2. 2nd
    Kum & Go
    56 / 100
  3. 3rd
    Ferrero
    52 / 100
Gender Score Comparison
RankCompany Score
1Thorntons73
2Kum & Go56
3Ferrero52
Diversity Score Comparison

Thorntons Ranks 2nd in Diversity Score

4 Employees rate Thorntons' Diversity Score a 68/100, which ranks it 2nd against its competitors, below Ferrero. The Diversity Score tracks how positively diverse employees rate their experience at Thorntons.

  1. 1st
    Ferrero
    69 / 100
  2. 2nd
    Thorntons
    68 / 100
  3. 3rd
    Kum & Go
    47 / 100
Diversity Score Comparison
RankCompany Score
1Ferrero69
2Thorntons68
3Kum & Go47

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