United By Blue is an outdoor brand with a focus on conservation and community. We believe that every living creature is united by the blue of our world's oceans and waterways and we all share the responsibility to protect them. We believe that change starts small and we have built the company to reflect these beliefs. We refer to this mindset as the #bluemovement and we encourage anyone and everyone to join us along the way. For every product sold, United By Blue removes one pound of trash from the world's oceans and waterways.
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United By Blue's mission, vision & values motivate 67% of United By Blue employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.