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Bryson Gordon ā Executive Vice President of Data Strategy at ViacomCBS
Executive Bio
Mr. Bryson Gordon has been Executive Vice President of Data Strategy at Viacom, Inc. since May 2016. Mr. Gordon served as Senior Vice President of Data Strategy and Viacom Vantage at Viacom, Inc. from August 2015 to May 2016. He spent more than a decade at Microsoft leading consumer marketing, product management and business incubation teams across Windows, Xbox, Office, Microsoft Store and most recently, Surface. Within the Surface business, he created an Audience Marketing discipline that defined high-value influencer-segments, establishing data-driven pathways to fan cultivation, while developing techniques to directly connect first-party quantitative research into programmatic advertising engines. Under his leadership, the Surface business grew to over $1B in fourth quarter revenue. Prior to Microsoft, he led Consumer Product Management at McAfee Security, helping develop and market it in direct-to-customer subscription services. Mr. Gordon is a graduate of the University of Western Ontario in Canada and Cambridge University in the UK.
Executive Team Culture Ratings from ViacomCBS Employees
BOTTOM
40%
ViacomCBS' Executive Team scores in the Bottom 40%
of similar sized companies on Comparably
of similar sized companies on Comparably
ViacomCBS' Executive Team at a Glance
Based on 133 ratings, ViacomCBS' employees are less satisfied with their Executive Team and give them a āCā or 62/100. On average, Women provided higher ratings for their Executive Team compared to Men. Also, the Communications department thinks more highly of the Executive Team relative to the Design department.
ViacomCBS' Executive Team ranks in the Bottom 35% of other companies in New York and Bottom 40% of other companies on Comparably that also have 1,001-5,000 Employees.
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