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Anonymously Rate Your Experience & Make Work BetterVita Coco employees are 20% more likely to recommend Vita Coco as a great place to work
| 40% | Promoters |
|---|---|
| 40% | Passives |
| 20% | Detractors |
Working at Vita Coco is rated below average by 7 employees, across various culture dimensions. Vita Coco employees rate CEO Rating highest among all categories, and think that Manager and Compensation have the most room for improvement, putting Vita Coco’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in New York. See below in detail how working at Vita Coco was rated by employees.
Overall Company Culture at Vita Coco is rated C-
Last updated months ago
Vita Coco ranks in the Bottom 35% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 2 Vita Coco employee reviews, 100% were positive.
| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
What are some of the best things about your team?Works together to find solutions on a daily basis
Vita Coco offers coconut water that is all-natural, fat-free, cholesterol-free, nutrient-packed and potassium-stacked.
Our mission is simple: We are committed to raising 1 million people in coconut farming communities out of poverty.
| Headquarter | New York City, NY United States of America |
|---|---|
| Website | vitacoco.com |
| Founding Date | 2005 |
| Tel | 212-206-0763 |
| Company Status | Private |
Vita Coco competitors include LOCO and The Kraft Heinz Company. Vita Coco ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Vita Coco compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
7 employees at Vita Coco have reviewed Vita Coco across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 7 Vita Coco employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Vita Coco are not very pleased with their total compensation at Vita Coco, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Vita Coco are pleased with their team. 7 Participants grade the quality of their coworkers a C. The majority believe the meetings at Vita Coco are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Vita Coco believe the environment at Vita Coco is positive. Most Participants believe the pace of work at Vita Coco is comfortably fast. About 75% of the employees at Vita Coco work 8 hours or less, while 25% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Vita Coco are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in New York about their company is that it was very prepared on their first day. New York employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Vita Coco employees have provided insight into whether or not they clearly understand Vita Coco's KPIs and OKRs.
Michael’s approval rate is in the Top 20% of all CEOs of similar-sized companies on Comparably, and in the Top 15% compared to the CEOs of all other companies in New York. Compared to Vita Coco’s competitors, Michael Kirban ranks right above The Kraft Heinz Company CEO Miguel Patricio. Under Kirban’s leadership, Vita Coco employee respondents are most happy about their Executive Team and the company’s Meetings. Manager and Compensation are two areas, according to respondents, where Vita Coco could stand to see real improvement.
The Vita Coco Executive Team is rated a “B” and led by CEO Michael Kirban, Vice President of Sales Timothy Dwyer, and Global CFO Kevin Benmoussa
Michael Kirban CEO / President
Michael Kirban serves as the CEO / President of Vita Coco.
Timothy Dwyer Vice President of Sales
Timothy Dwyer serves as the Vice President of Sales of Vita Coco.
Kevin Benmoussa Global CFO
Kevin Benmoussa serves as the Global CFO for Vita Coco. Kevin started at Vita Coco in January of 2018. Kevin is based in... read more
Jonathan Burth COO
Jonathan Burth serves as the COO for Vita Coco. Jonathan started at Vita Coco in December of . Jonathan is based in the... read more
Effie Vaplakas executive housekeper
Effie Vaplakas serves as the executive housekeper for Vita Coco. Effie started at Vita Coco in December of . Effie is... read more
Ken Sadowsky Director
Ken Sadowsky serves as the Director for All Market. Ken started at All Market in February of 2006. Ken is based in the... read more
Charles Es EVP Strategy
Charles Es serves as the EVP Strategy for Vita Coco. Charles started at Vita Coco in January of 2018. Charles is based... read more
Jane Prior EVP Global Brand
Jane Prior serves as the EVP Global Brand for Vita Coco. Jane started at Vita Coco in August of 2014. Jane is based in... read more
Moe Zeidan VP of Global Supply Chain
Moe Zeidan serves as the VP of Global Supply Chain for Vita Coco. Moe started at Vita Coco in January of 2015. Moe is... read more
How much do people at Vita Coco get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Vita Coco is $105,689, or $50 per hour, while the estimated median salary is $115,959, or $55 per hour.
At Vita Coco, the highest paid job is a Director of Engineering at $170,818 annually and the lowest is an Admin Assistant at $44,533 annually. Average Vita Coco salaries by department include: IT at $97,063, Customer Support at $67,757, Design at $88,026, and Admin at $52,889. Half of Vita Coco salaries are above $115,959.
5 employees at Vita Coco rank their Compensation in the Bottom 35% of similar sized companies in the US (based on 14 ratings) while 5 employees at Vita Coco rank their Perks And Benefits in the Top 40% of similar sized companies in the US (based on 5 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $59k | $59k | 1st Percentile |
20th Percentile $92k | $92k | 20th Percentile |
40th Percentile $112k | $112k | 40th Percentile |
60th Percentile $175k | $175k | 60th Percentile |
80th Percentile $209k | $209k | 80th Percentile |
100th Percentile $327k | $327k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Vita Coco across various culture dimensions.
Vita Coco's PTO and Vacation policy typically gives 0-10 days off a year. Vita Coco's benefits and PTO Package averages to represent a less than $500 cash value per month.

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Who is the CEO of Vita Coco?
Vita Coco CEO is Michael Kirban, their score by employees is 78
What is Vita Coco eNPS?
The eNPS for Vita Coco is 20
What is the salary for Product Manager in Vita Coco?
Product Manager average salary in the US is 118k
What are the salaries in the IT in Vita Coco?
The average salaries for IT in Vita Coco is 97k
Who are Vita Coco competitors?
Vita Coco main competitors are LOCO, The Kraft Heinz Company