To become the industry leader in the combination of every significant category measured
Work Ethic comes first. (Wikipedia definition) Work ethic is a belief that work, hard work and diligence has a moral benefit and an inherent ability, virtue or value to strengthen character. ... No compromise on integrity. Ever. ... We serve people first. ... The buck ends here.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.