The tenacity of the creatives Sr. AD and below
Knowing what the national average was for my position. Then knowing what the local average was for my position. Then knowing what other creatives were paid at my level who worked less than I did, and who's creativity was not as strong, consistent or forth coming.
Understanding that in order to teach the classes coming behind them, that the sr. executive creatives work shouldn't be the only work shown. You need to focus on diversity. Diversity is barely represented in those who work at the lower levels, and almost non existent in the executive team.