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Honesty, integrity, transparency. None of that
Pay better but more importantly appreciate the work and time they give.
Understanding that in order to teach the classes coming behind them, that the sr. executive creatives work shouldn't be the only work shown. You need to focus on diversity. Diversity is barely represented in those who work at the lower levels, and almost non existent in the executive team.
Increase pay, treat all employees equal, be open to new ideas, don't run the company like a sweatshop.
Everyone is so worried about themselves that no one is there to teach, help you grow, or let you succeed. It's either figure it out on your own or you are let go.