AdTheorent Claimed Company

This companyis accepting feedback from verified employees EMPLOYEE PARTICIPANTS: 45

TOTAL RATINGS: 1601

Plaid Claimed Company

EMPLOYEE PARTICIPANTS: 46

TOTAL RATINGS: 392

AdTheorent vs Plaid

Compare AdTheorent versus Plaid for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 45 employees and customers of AdTheorent and 46 employees and customers of Plaid.

AdTheorent

AdTheorent's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of AdTheorent.

Plaid

Plaid's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Plaid.

1.5/5

Product Quality

3.6/5

1.5/5

Pricing

3.7/5

1.5/5

Customer Service

3.8/5

-100

NPS Score

0%	Promoters
0%	Passive
100%	Detractors

NPS Score

48%	Promoters
18%	Passive
34%	Detractors

Net Promoter Score
Winner by 114

See how AdTheorent compares to its competitors

See how Plaid compares to its competitors

Working at AdTheorent vs Working at Plaid

91 / 100

CEO Rating
Winner by 13%

Zachary Perret

78 / 100

CEO Rating

AdTheorent

AdTheorent doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Plaid

Employees at Plaid rate their CEO, Zachary Perret, 78/100. This score is 13% lower than the scores of AdTheorent's CEO, James Lawson.

CEO Score 91

CEO Score

CEO Score 78

Overall Culture 87

Overall Culture

Overall Culture 75

eNPS

Gender Score 82

Gender Score

Gender Score 68

Diversity Score 87

Diversity Score

Diversity Score N/A

Perk And Benefits 91

Perk And Benefits

Perk And Benefits 80

Professional Dev. 87

Professional Dev.

Professional Dev. 68

Overall Culture at AdTheorent vs Plaid

/ 100

AdTheorent

Employees at AdTheorent rate their Overall Culture a 87/100, with Sales and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 12%

/ 100

Plaid

Employees at Plaid rate their Overall Culture a /100.

AdTheorent
Plaid75

Employee Net Promoter Score at AdTheorent vs Plaid

eNPS

AdTheorent

37 Promoters 86%

3 Passives 7%

3 Detractors 7%

Employee Net Promoter Score
Winner by 55%

eNPS

Plaid

19 Promoters 56%

4 Passives 12%

11 Detractors 32%

AdTheorent
Plaid22

Gender Score at AdTheorent vs Plaid

/ 100

AdTheorent

Employees at AdTheorent rate their Gender Score a 82/100, with Marketing and Sales as the two departments that rate their experience the highest.

Gender Score
Winner by 14%

/ 100

Plaid

Employees at Plaid rate their Gender Score a /100.

AdTheorent
Plaid68

Diversity Score at AdTheorent vs Plaid

/ 100

AdTheorent

Employees at AdTheorent rate their Diversity Score a 87/100, with Operations as the department that rate their experience the highest.

Diversity Score
Winner

/ 100

Plaid

Plaid doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

AdTheorent87

Perk and Benefits Score at AdTheorent vs Plaid

/ 100

AdTheorent

Employees at AdTheorent rate their Perk and Benefits Score a 91/100, with Marketing and Finance as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 11%

/ 100

Plaid

Employees at Plaid rate their Perk and Benefits Score a /100.

AdTheorent
Plaid82

Professional Development Score at AdTheorent vs Plaid

/ 100

AdTheorent

Employees at AdTheorent rate their Professional Development Score a 87/100, with Marketing and Sales as the two departments that rate their experience the highest.

Professional Development Score
Winner by 19%

/ 100

Plaid

Employees at Plaid rate their Professional Development Score a /100.

AdTheorent
Plaid68

Leadership Culture Ratings vs Plaid

AdTheorent

92 / 100

Leadership Culture Ratings vs Plaid
Winner by 14%

Plaid

78 / 100

AdTheorent rates % higher than Plaid on Leadership Culture Ratings vs Plaid Ratings based on looking at 485 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

AdTheorent
Plaid78

Compensation Culture Ratings vs Plaid

AdTheorent

88 / 100

Compensation Culture Ratings vs Plaid
Winner by 13%

Plaid

75 / 100

AdTheorent rates % higher than Plaid on Compensation Culture Ratings vs Plaid Ratings based on looking at 248 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "What is the best part about your compensation package?".

AdTheorent
Plaid76

Team Culture Ratings vs Plaid

AdTheorent

92 / 100

Team Culture Ratings vs Plaid
Winner by 10%

Plaid

82 / 100

AdTheorent rates % higher than Plaid on Team Culture Ratings vs Plaid Ratings based on looking at 199 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What do your coworkers need to improve and how could you work together better?".

AdTheorent
Plaid83

Environment Culture Ratings vs Plaid

AdTheorent

82 / 100

Environment Culture Ratings vs Plaid
Winner by 9%

Plaid

73 / 100

AdTheorent rates % higher than Plaid on Environment Culture Ratings vs Plaid Ratings based on looking at 270 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Does someone you work with closely, make you want to quit your job?".

AdTheorent
Plaid74

Sentiment Culture Ratings vs Plaid

AdTheorent

88 / 100

Sentiment Culture Ratings vs Plaid
Winner by 19%

Plaid

69 / 100

AdTheorent rates % higher than Plaid on Sentiment Culture Ratings vs Plaid Ratings based on looking at 194 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What would you most like to see improved at your company?".

AdTheorent
Plaid70