AdTheorent vs Plaid | Comparably
Profile Image
VS
Profile Image
AdTheorent Claimed Company
This companyis accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
45
TOTAL
RATINGS
1601
Plaid Claimed Company
EMPLOYEE
PARTICIPANTS
46
TOTAL
RATINGS
392

AdTheorent vs Plaid

Compare AdTheorent versus Plaid for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 45 employees and customers of AdTheorent and 46 employees and customers of Plaid.

AdTheorent

AdTheorent's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of AdTheorent.

Plaid

Plaid's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Plaid.


1.5/5
Product Quality
3.6/5
1.5/5
Pricing
3.7/5
1.5/5
Customer Service
3.8/5
-100
NPS Score
0%Promoters
0%Passive
100%Detractors
14
NPS Score
48%Promoters
18%Passive
34%Detractors

Net Promoter Score
Winner by 114


See how AdTheorent compares to its competitors

Working at AdTheorent vs Working at Plaid

James Lawson AdTheorent's CEO
91 / 100

CEO Rating
Winner by 13%

78 / 100

CEO Rating

AdTheorent

AdTheorent doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Plaid

Employees at Plaid rate their CEO, Zachary Perret, 78/100. This score is 13% lower than the scores of AdTheorent's CEO, James Lawson.


CEO Score 91
CEO Score
CEO Score 78
Overall Culture 87
Overall Culture
Overall Culture 75
79
eNPS
24
Gender Score 82
Gender Score
Gender Score 68
Diversity Score 87
Diversity Score
Diversity Score N/A
Perk And Benefits 91
Perk And Benefits
Perk And Benefits 80
Professional Dev. 87
Professional Dev.
Professional Dev. 68

Overall Culture at AdTheorent vs Plaid

87
/ 100
AdTheorent

Employees at AdTheorent rate their Overall Culture a 87/100, with Sales and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 12%

75
/ 100
Plaid

Employees at Plaid rate their Overall Culture a /100.

  • AdTheorent
  • Plaid75

Employee Net Promoter Score at AdTheorent vs Plaid

79
eNPS
AdTheorent
37 Promoters 86%
3 Passives 7%
3 Detractors 7%

Employee Net Promoter Score
Winner by 55%

24
eNPS
Plaid
19 Promoters 56%
4 Passives 12%
11 Detractors 32%
  • AdTheorent
  • Plaid22

Gender Score at AdTheorent vs Plaid

82
/ 100
AdTheorent

Employees at AdTheorent rate their Gender Score a 82/100, with Marketing and Sales as the two departments that rate their experience the highest.

Gender Score
Winner by 14%

68
/ 100
Plaid

Employees at Plaid rate their Gender Score a /100.

  • AdTheorent
  • Plaid68

Diversity Score at AdTheorent vs Plaid

87
/ 100
AdTheorent

Employees at AdTheorent rate their Diversity Score a 87/100, with Operations as the department that rate their experience the highest.

Diversity Score
Winner

0
/ 100
Plaid

Plaid doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

  • AdTheorent87

Perk and Benefits Score at AdTheorent vs Plaid

91
/ 100
AdTheorent

Employees at AdTheorent rate their Perk and Benefits Score a 91/100, with Marketing and Finance as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 11%

80
/ 100
Plaid

Employees at Plaid rate their Perk and Benefits Score a /100.

  • AdTheorent
  • Plaid82

Professional Development Score at AdTheorent vs Plaid

87
/ 100
AdTheorent

Employees at AdTheorent rate their Professional Development Score a 87/100, with Marketing and Sales as the two departments that rate their experience the highest.

Professional Development Score
Winner by 19%

68
/ 100
Plaid

Employees at Plaid rate their Professional Development Score a /100.

  • AdTheorent
  • Plaid68

Leadership Culture Ratings vs Plaid

AdTheorent
92 / 100

Leadership Culture Ratings vs Plaid
Winner by 14%

AdTheorent rates % higher than Plaid on Leadership Culture Ratings vs Plaid Ratings based on looking at 485 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

  • AdTheorent
  • Plaid78

Compensation Culture Ratings vs Plaid

AdTheorent
88 / 100

Compensation Culture Ratings vs Plaid
Winner by 13%

AdTheorent rates % higher than Plaid on Compensation Culture Ratings vs Plaid Ratings based on looking at 248 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "What is the best part about your compensation package?".

  • AdTheorent
  • Plaid76

Team Culture Ratings vs Plaid

AdTheorent
92 / 100

Team Culture Ratings vs Plaid
Winner by 10%

AdTheorent rates % higher than Plaid on Team Culture Ratings vs Plaid Ratings based on looking at 199 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What do your coworkers need to improve and how could you work together better?".

  • AdTheorent
  • Plaid83

Environment Culture Ratings vs Plaid

AdTheorent
82 / 100

Environment Culture Ratings vs Plaid
Winner by 9%

AdTheorent rates % higher than Plaid on Environment Culture Ratings vs Plaid Ratings based on looking at 270 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Does someone you work with closely, make you want to quit your job?".

  • AdTheorent
  • Plaid74

Sentiment Culture Ratings vs Plaid

AdTheorent
88 / 100

Sentiment Culture Ratings vs Plaid
Winner by 19%

AdTheorent rates % higher than Plaid on Sentiment Culture Ratings vs Plaid Ratings based on looking at 194 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What would you most like to see improved at your company?".

  • AdTheorent
  • Plaid70

See how AdTheorent compares to its competitors