Plaid NPS & Customer Reviews

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Plaid

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Plaid

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About Plaid's Brand

Plaid is an API to power developers of financial services applications and help them connect with user bank accounts. Among its major competitors, Plaid is ranked in 2nd place for NPS while Finicity is 1st, and Simpli.fi is 3rd. Overall, Plaid has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

57%

Customer Loyalty

3.6/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

Plaid Ranking

^#2 / 4 of its competitors

Plaid NPS

Plaid's Net Promoter Score (NPS) is a 14 with 48% Promoters, 18% Passives, and 34% Detractors. Net Promoter Score tracks whether Plaid's customers would recommend using the product based on a scale of -100 to 100.

Plaid Overall NPS

NPS

48%	Promoters
18%	Passives
34%	Detractors

Plaid NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2023 17	Jun 2023	17
Aug 2023 14	Aug 2023	14
Sep 2023 14	Sep 2023	14
Oct 2023 12	Oct 2023	12
Mar 2024 9	Mar 2024	9
Apr 2024 11	Apr 2024	11
Jun 2024 11	Jun 2024	11
Jul 2024 9	Jul 2024	9
Oct 2024 10	Oct 2024	10
Apr 2025 10	Apr 2025	10
Oct 2025 11	Oct 2025	11
Jan 2026 15	Jan 2026	15

How Other Brands Compare

Plaid is ranked second for NPS among its competitors. Finicity and Personal Capital come in first and third, with Varo Money coming in at #4.

	Plaid	Personal Capital	Finicity	Varo Money
Global Ranking	#-	#970	#-	#-
NPS	14	-1	27	-100
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	-	$200.00M	$200.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Plaid NPS by Gender

Male customers rated Plaid's NPS 23 points higher than Female customers.

Male

Plaid's NPS was rated 56 by Male customers on Comparably.

67%

Promoters

22%

Passives

11%

Detractors

Female

Plaid's NPS was rated 33 by Female customers on Comparably.

50%

Promoters

33%

Passives

17%

Detractors

Plaid NPS by Ethnicity

Plaid's NPS was rated 83 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 83	Caucasian	83

Plaid NPS by Usage

Plaid's NPS was rated the highest by customers who have used Plaid's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 82	Less than 1 Year	82
1 to 2 Years 49	1 to 2 Years	49

Plaid NPS vs. Competitors

Compared to its competitors, Plaid's NPS is rated right above Simpli.fi, and is preceded by Finicity.

COMPANY		NPS Score
	Finicity	27
	Plaid	14
	Simpli.fi	11
	Peaxy	N/A
	NooBaa	N/A
	Personal Capital	-1
	AdTheorent	-100
	Varo Money	-100

Plaid Customer Reviews

Plaid Customer Loyalty

57%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

57% of Plaid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

57%

43%

Plaid Customer Loyalty Score by Gender

Male customers rated Plaid's Customer Loyalty score 8% higher than Female customers.

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Male

78%

Yes

Female

70%

Yes

Plaid Customer Loyalty Score by Ethnicity

Plaid's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Plaid Customer Loyalty Score by Usage

Plaid's Customer Loyalty score was rated the highest by customers who have used Plaid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	60%
1 to 2 Years	100%

Plaid Customer Loyalty Score by Industry

Plaid's Customer Loyalty score was rated 89% by Tech industry customers.

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Tech	89%

Plaid Customer Loyalty vs. Competitors

Compared to its competitors, Plaid's Customer Loyalty score is rated right above Peaxy, and is preceded by Simpli.fi.

COMPANY		Customer Loyalty Score
	AdTheorent	100%
	Varo Money	100%
	Personal Capital	78%
	Finicity	74%
	Simpli.fi	65%
	Plaid	57%
	Peaxy	N/A
	NooBaa	N/A

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Plaid Product Quality

3.6/5

Plaid has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Plaid Product Information

Plaid serves markets in the United States and Canada. Plaid supports Web devices and offers products for small, medium, and large sized businesses.

Plaid’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Plaid's product the highest.

Website: http://plaid.com

Company Size: 51-200 Employees

Industry

Tech

FinTech

SaaS

Languages Supported

English

Product Type

Application Development Software

Investment Portfolio Management Software

Mortgage Software

Loan Origination Software

Loan Servicing Software

Banking System Software

Trading Software

Banking & Financial Software

Quick Insights into Plaid Product Quality

Plaid's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Plaid Product Quality the Highest

Caucasian	4.8
Tech	4.8
Male	4.7

Ranked Plaid Product Quality the Lowest

Less than 1 Year	4.2
Female	3.2

Plaid Product Quality Score by Gender

Male customers rated Plaid's Product Quality score 1.5 stars higher than Female customers.

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Male

4.7/5

Female

3.2/5

Plaid Product Quality Score by Ethnicity

Plaid's Product Quality score was rated 4.8 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.8	Caucasian	4.8

Plaid Product Quality Score by Usage

Plaid's Product Quality score was rated the highest by customers who have used Plaid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.4

Plaid Product Quality Score by Industry

Plaid's Product Quality score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

Plaid Product Quality vs. Competitors

Compared to its competitors, Plaid's Product Quality score is rated right above Personal Capital, and is preceded by Finicity.

COMPANY		Product Quality Score
	Finicity	3.7/5
	Plaid	3.6/5
	Personal Capital	3.4/5
	Simpli.fi	3.3/5
	Varo Money	2.5/5
	AdTheorent	1.5/5
	Peaxy	N/A
	NooBaa	N/A

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Plaid Pricing

Plaid ROI & Value For Money

3.7/5

Plaid has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Plaid Pricing Plans

Plaid has a pricing structure that accommodates small, medium, and large businesses. Starting from $500/month, Plaid uses a subscription model and offers the following: Growth: $500+ per month - unlimited credentials (pricing is usage-based). and Enterprise: custom plans available on request.. For the users that are not ready to commit yet, Plaid also offers a free trial.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Who Uses Plaid?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into Plaid ROI

Plaid's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Plaid ROI the Highest

Caucasian	4.6
Male	4.6
Tech	4.5

Ranked Plaid ROI the Lowest

1 to 2 Years	4.1
Female	3.5

Plaid ROI Score by Gender

Male customers rated Plaid's ROI score 1.1 stars higher than Female customers.

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Male

4.6/5

Female

3.5/5

Plaid ROI Score by Ethnicity

Plaid's ROI score was rated 4.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6

Plaid ROI Score by Usage

Plaid's ROI score was rated the highest by customers who have used Plaid's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.1

Plaid ROI Score by Industry

Plaid's ROI score was rated 4.5 stars by Tech industry customers.

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Tech	4.5

Plaid Pricing vs. Competitors

Compared to its competitors, Plaid's ROI score is rated right above Finicity, and is preceded by Simpli.fi.

COMPANY		Pricing Score
	Simpli.fi	3.7/5
	Plaid	3.7/5
	Finicity	3.6/5
	Personal Capital	3.5/5
	Varo Money	2.5/5
	AdTheorent	1.5/5
	Peaxy	N/A
	NooBaa	N/A

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Plaid Customer Satisfaction (CSAT)

Plaid Customer Satisfaction (CSAT) Score

80 / 100

Plaid has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	47%
Satisfied	33%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

33%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Plaid Customer Satisfaction

Plaid's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked Plaid Customer Satisfaction the Highest

Caucasian	100%
Less than 1 Year	100%
Male	100%

Plaid Customer Satisfaction Score by Gender

Plaid's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	75%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Plaid Customer Satisfaction Score by Ethnicity

Caucasian
100%

CSAT according to Caucasian

Plaid's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Plaid Customer Satisfaction Score by Usage

Plaid's Customer Satisfaction score was rated 100 points by customers who have used Plaid's products/services for Less than 1 Year.

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Less than 1 Year	100

Plaid Customer Satisfaction Score by Industry

Plaid's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

Plaid Customer Satisfaction vs. Competitors

Compared to its competitors, Plaid's Customer Satisfaction score is rated right above Finicity.

COMPANY		Customer Satisfaction (CSAT) Score
	Plaid	80%
	Finicity	63%
	Simpli.fi	58%
	Personal Capital	58%
	AdTheorent	0%
	Varo Money	0%
	Peaxy	0%
	NooBaa	0%

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Plaid Customer Service

3.8/5

Plaid has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Plaid's Customer Service

Address

25 Maiden Lane, San Francisco, CA

Website

http://plaid.com

Quick Insights into Plaid Customer Service

Plaid's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Plaid Customer Service the Highest

Caucasian	4.6
Male	4.5
Less than 1 Year	4.4

Ranked Plaid Customer Service the Lowest

1 to 2 Years	4
Female	3.4

Plaid Customer Service Score by Gender

Male customers rated Plaid's Customer Service score 1.1 stars higher than Female customers.

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Male

4.5/5

Female

3.4/5

Plaid Customer Service Score by Ethnicity

Plaid's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.6	Caucasian	4.6

Plaid Customer Service Score by Usage

Plaid's Customer Service score was rated the highest by customers who have used Plaid's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4

Plaid Customer Service Score by Industry

Plaid's Customer Service score was rated 4.4 stars by Tech industry customers.

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Tech	4.4

Plaid Customer Service vs. Competitors

Compared to its competitors, Plaid's Customer Service score is rated right above Finicity.

COMPANY		Customer Service Score
	Plaid	3.8/5
	Finicity	3.8/5
	Simpli.fi	3.7/5
	Personal Capital	3.5/5
	Varo Money	2.5/5
	AdTheorent	1.5/5
	Peaxy	N/A
	NooBaa	N/A

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Plaid as an Employer

3.6/5

Plaid has a 3.6/5 stars for its overall company culture rated by their employees

top

20%

CEO of Plaid

Zachary Perret

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Plaid scored a 14 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Plaid would recommend the brand to a friend. ENPS measures how likely Plaid employees would recommend working at Plaid to a friend.

Net Promoter Score

NPS Score

48%	Promoters
18%	Passive
34%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
12%	Passive
32%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail