



Compare Alaska Air Group versus Southwest Airlines for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 80 employees and customers of Alaska Air Group and 582 employees and customers of Southwest Airlines.

Alaska Air Group's brand is ranked #222 in the list of Global Top 1000 Brands, as rated by customers of Alaska Air Group. Their current market cap is $8.61B.

Southwest Airlines's brand is ranked #24 in the list of Global Top 100 Brands, as rated by customers of Southwest Airlines. Their current market cap is $31.19B.
| 59% | Promoters |
|---|---|
| 18% | Passive |
| 23% | Detractors |
| 66% | Promoters |
|---|---|
| 15% | Passive |
| 19% | Detractors |
Net Promoter Score
Winner by 11
CEO Rating
Winner by 1%

Alaska Air Group doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Southwest Airlines rate their CEO, Robert E. Jordan, 80/100. This score is 1% higher than the scores of Alaska Air Group's CEO, Bradley Tilden. Employees in the HR and Marketing departments rate Robert E. Jordan the highest.

Employees at Alaska Air Group rate their Overall Culture a 70/100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Overall Culture a /100, with Finance and Marketing as the two departments that rate their experience the highest.
Overall Culture
Winner by 8%


Employee Net Promoter Score
Winner by %

Employees at Alaska Air Group rate their Gender Score a 73/100, with Customer Support as the department that rate their experience the highest.

Employees at Southwest Airlines rate their Gender Score a /100, with HR and Marketing as the two departments that rate their experience the highest.
Gender Score
Winner by 8%

Employees at Alaska Air Group rate their Diversity Score a 75/100, with Engineering as the department that rate their experience the highest.
Diversity Score
Winner by 2%

Employees at Southwest Airlines rate their Diversity Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Alaska Air Group rate their Perk and Benefits Score a 69/100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Perk and Benefits Score a /100, with Marketing and Admin as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 16%

Employees at Alaska Air Group rate their Professional Development Score a 44/100, with Engineering as the department that rate their experience the highest.

Employees at Southwest Airlines rate their Professional Development Score a /100, with Customer Support and IT as the two departments that rate their experience the highest.
Professional Development Score
Winner by 17%
Alaska Air Group rates % lower than Southwest Airlines on Leadership Culture Ratings vs Southwest Airlines Ratings based on looking at 1371 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "How would you rate your executive team?".
Alaska Air Group rates % lower than Southwest Airlines on Compensation Culture Ratings vs Southwest Airlines Ratings based on looking at 957 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Why do you feel undervalued and what would make you feel better about your compensation?".
Alaska Air Group rates % lower than Southwest Airlines on Team Culture Ratings vs Southwest Airlines Ratings based on looking at 833 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Does Your Boss Hurt Your Company Culture?".
Alaska Air Group rates % lower than Southwest Airlines on Environment Culture Ratings vs Southwest Airlines Ratings based on looking at 805 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "On average, how many hours do you work a day?".
Alaska Air Group rates % lower than Southwest Airlines on Sentiment Culture Ratings vs Southwest Airlines Ratings based on looking at 1096 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "Are you typically excited about going to work each day?".






