



Compare Alaska Air Group versus Southwest Airlines for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 81 employees and customers of Alaska Air Group and 592 employees and customers of Southwest Airlines.

Alaska Air Group's brand is ranked #222 in the list of Global Top 1000 Brands, as rated by customers of Alaska Air Group. Their current market cap is $8.61B.

Southwest Airlines's brand is ranked #24 in the list of Global Top 100 Brands, as rated by customers of Southwest Airlines. Their current market cap is $31.19B.
| 58% | Promoters |
|---|---|
| 19% | Passive |
| 23% | Detractors |
| 66% | Promoters |
|---|---|
| 15% | Passive |
| 19% | Detractors |
Net Promoter Score
Winner by 12
Tied

Alaska Air Group doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Southwest Airlines rate their CEO, Robert E. Jordan, 79/100. This score is 0% lower than the scores of Alaska Air Group's CEO, Bradley Tilden. Employees in the HR and Marketing departments rate Robert E. Jordan the highest.

Employees at Alaska Air Group rate their Overall Culture a 70/100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Overall Culture a /100, with Finance and Marketing as the two departments that rate their experience the highest.
Overall Culture
Winner by 8%


Employee Net Promoter Score
Winner by %

Employees at Alaska Air Group rate their Gender Score a 73/100, with Customer Support as the department that rate their experience the highest.

Employees at Southwest Airlines rate their Gender Score a /100, with HR and Marketing as the two departments that rate their experience the highest.
Gender Score
Winner by 8%

Employees at Alaska Air Group rate their Diversity Score a 75/100, with Engineering as the department that rate their experience the highest.
Diversity Score
Winner by 2%

Employees at Southwest Airlines rate their Diversity Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Alaska Air Group rate their Perk and Benefits Score a 69/100, with Operations and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Perk and Benefits Score a /100, with Marketing and Admin as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 16%

Employees at Alaska Air Group rate their Professional Development Score a 44/100, with Engineering as the department that rate their experience the highest.

Employees at Southwest Airlines rate their Professional Development Score a /100, with Customer Support and IT as the two departments that rate their experience the highest.
Professional Development Score
Winner by 19%
Alaska Air Group rates % lower than Southwest Airlines on Leadership Culture Ratings vs Southwest Airlines Ratings based on looking at 1390 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "Does your manager seem to care about you as a person?".
Alaska Air Group rates % lower than Southwest Airlines on Compensation Culture Ratings vs Southwest Airlines Ratings based on looking at 966 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "How often do you get a raise?".
Alaska Air Group rates % lower than Southwest Airlines on Team Culture Ratings vs Southwest Airlines Ratings based on looking at 842 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "What do your coworkers need to improve and how could you work together better?".
Alaska Air Group rates % lower than Southwest Airlines on Environment Culture Ratings vs Southwest Airlines Ratings based on looking at 811 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you have a close friend at work?" and "What is most positive about the culture and environment at your company?".
Alaska Air Group rates % lower than Southwest Airlines on Sentiment Culture Ratings vs Southwest Airlines Ratings based on looking at 1108 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What would you most like to see improved at your company?".






