

Compare British American Tobacco versus Swedish Match for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 100 employees and customers of British American Tobacco and 9 employees and customers of Swedish Match.
| 46% | Promoters |
|---|---|
| 11% | Passive |
| 43% | Detractors |
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Net Promoter Score
Winner by 97
CEO Rating