John Borland vs Zig Serafin

John Borland

CEO of Perceptyx

BIO: John Borland is Chief Executive Officer of Perceptyx, where he leads company strategy and daily business operations. In this role, John is the steward of Perceptyx’s mission to be trusted by the world’s leading organizations, helping them leverage their people and business data to create positive employee experiences and greater organizational success. Since co-founding Perceptyx in 2003, John has worked in nearly every area of the company’s business. Creating an environment where people can thrive has been one of John’s primary goals in building Perceptyx. He is both the company’s historian and visionary, lending a unique hands-on “operator perspective” that emphasizes the importance of innovation, collaboration, and culture across the business. Before being named CEO in 2017, John served as Perceptyx’s Chief Operating Officer. His successful track record in driving significant business growth and product investment helped Perceptyx become the acknowledged industry leader in delivering people analytics at enterprise scale. John is deeply passionate about the relationship between employees feeling empowered to share their voice and knowing they’ve been heard, and the impact on advancing successful world-class organizations.

Zig Serafin

CEO of Qualtrics

BIO: Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 12,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time. Zig was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.