Setting realistic expectations for their drivers and testing entirely new incentive systems on small areas and getting the feedback of the drivers before mass implementation.

Number of drivers online outweigh current number of available orders, so drivers must go without work. Number of orders can be improved with more marketing and a larger customer base.

The interview process was just submitting proof of a vehicle, passing a background check, getting an insulated bag, getting special branded bagging, and filling out tax forms. No phone interview.

Marketing needs to get larger customer base so demand is higher. Current company culture is sitting in a parking lot from seconds to 3+ hours, in my own experience, waiting for more work(ie. money) to come your way.