If you want to manifest something, write it down. That goes for your personal and professional goals. The same goes for your company culture.
Know the culture that you want to create for your workers, and promote in your employer branding. Once you have that settled, document the details in a company culture book. You’ll be glad you did.
What Is a Company Culture Book?
A company culture book is a document that contains key information about your company’s culture. This repository includes company history, values, and branding.
You create this book with the purpose of helping workers, job seekers, recruiters, and anyone else associated with your company gain a full understanding of what your organization represents.
The Value of Creating a Company Culture Book
Company culture books are a fairly new concept. As a result, not many brands have created theirs or made them available. If you take the time to create one for your organization, you will have something unique to offer that can really set you apart from other brands.
Communicate Your Culture Directly to Job Candidates
Before a job seeker decides whether they will submit their resume for a job opening, they often research the company online. To do this, they might read reviews on employment sites, speak with current and former employees, or simply take in whatever Google leads them to find.
In many cases, the information they get comes largely from second and third-party sources. Even if they visit your website, they probably won’t learn very much about your culture.
However, that all changes if you’ve created and published a company culture book. This publication provides job prospects with accurate, original source information about company culture, development opportunities, benefits, and any other details you want to share.
A company culture book can help balance any outdated or inaccurate information that is published in other places.
Get More Candidates Who Fit Your Culture
In many ways, cultural fit can be a better indicator of success than a candidate’s hard skills. That’s because you can train people in the competencies you need them to have. However, you can’t change an employee’s nature, style of work, or personality.
Until recently, hiring managers had the challenging task of assessing the candidate and determining if they were a good cultural fit. That’s a difficult job in any situation.
Worse, this is usually done during the interview and assessment phase. This timeline means that significant time and resources may be invested in a candidate only to realize they would be a poor fit.
If you publish a company culture book, that changes. Job seekers can read about your company and the culture you have created. This understanding empowers them to determine whether they are a good fit and if they want to pursue the position.
If they find that they don’t share your values or believe they won’t integrate into the work environment, chances are they will self-exclude. Your hiring managers will save time as they receive resumes from applicants who are a much better fit. This chain of events will lead to a more streamlined, effective recruiting process.
Maintain the Culture You Want Your Organization to Have
A company culture book is a valuable document for company leaders and employees as well. As your team works to create the book, they will be forced to examine the realities of the existing company culture against the culture you aspire to create.
These insights can lead to improvements in processes and policies to bring the daily work environment in line with company values.
Educate Business Partners About Your Culture
You’ll have more fruitful relationships with vendors, contractors, freelancers, and business customers if they have a better understanding of your company. If you provide them with this document as part of your introduction to them, they will be able to make an informed decision about pursuing a partnership with your brand.
What to Include in a Company Culture Book
The best culture book will be honest, accurate, and complete. It’s important to involve people from all areas and levels of the organization in creating it. These perspectives are needed to ensure the book reflects reality. Avoid flowery language and platitudes. Write clearly, concisely, and directly.
Here are some of the most important elements to include in your culture book:
- Company history
- Summary of the company mission and values
- Description of products and services
- Employee value proposition
- Details of daily work life
- Explanation of how work gets done
Don’t hesitate to add things that will exemplify the notions you want to communicate and make your document more engaging. For example, you could include an employee success story to illustrate the characteristics of a worker who is likely to thrive at your company. Add infographics or even embedded videos to make your culture stand out.
Add data points as well. Data will give your culture book more credibility. Do you want to communicate that you prioritize diversity? It’s great to communicate that. If you can support it with relevant statistics or awards, that’s even better.
Remember that this is a public-facing document. It should be well-written and proofread thoroughly. Make it attractive and branded as well. Choose typography, images, and other elements from your digital assets library so that it is easily associated with your company.
Finally, treat this as a living document. Revisit it to make changes as your company goals and values evolve. You will also want to modify the document to integrate changes to your products or add updated examples and new data.