
A good salary is a great start.
Smart people who care about making quality software.
Making exciting software that gets the job done
There are some good people trying to do good things, and not just tied to the external ad space, but for our quality of lives as employees.
If we are up for sale, especially to private equity, be honest about it instead of saying "everything is great, business as usual" when everything is about to be cut if that happens. Just be transparent with us.