HR or Marketing?Claim Your Free Employer Account

GfK Claimed Company

The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

CEO: Peter Feld

GfK Company Culture

GfK Culture

This score is derived from employee ratings & reviews

2.6/5

GfK's Overall Culture is rated D

Top Rated Culture Dimensions

Team

Diversity

C-

Professional Development

C-

CEO Rating

C-

Meetings

C-

GfK CEO

Bottom 30%Bottom 30% of Similar Size Companies on Comparably

Peter Feld

62 /100

A Day in the Life

GfK employees generally work 9.2 hrs a day

Work Hours

A Day in the Life

Employees at GfK report the work pace is moderate

Work Pace

A Day in the Life

77% of GfK employees look forward to interacting with their team every day

Coworkers

A Day in the Life

GfK employees never get valuable feedback on how to improve at work

Feedback

A Day in the Life

53% of GfK employees call their work environment positive

Environment

Let GfK Know You Want To Work There

Tell GfK you're interested in working at the company, while keeping your personal identity anonymous. Comparably will give GfK the opportunity to hire you. When there's a job opening that's a fit we'll make the match happen.

Curious about what work's like at GfK?

Anonymously Ask GfK Employees Any Question

Ask Anonymous Question

Anonymous Q&A with GfK Employees

Most Recent Q&A

What is the best perk or benefit that GfK offers?

Asked to all employees at GfK

13th salary in December, April bonus, healthcare package

View Response & Answer »

How flexible is your work schedule at GfK?

Asked to all employees at GfK

Very. In good and bad way

View Response & Answer »

What's the work from home policy like at GfK?

Asked to all employees at GfK

You can work from home easily but the VPN connection is terrible

View Response & Answer »

How innovative is GfK?

Asked to all employees at GfK

Not in a positive way

View Response & Answer »

How's the leadership on the Operations team at GfK?

Asked to the Operations Department at GfK

No better or Worse than others

View Response & Answer »

What unique perks and benefits does GfK provide?

Asked to all employees at GfK

Pet Health Insurance. Not free but it’s available at group rate.

View Response & Answer »

View All Questions and Answers about GfK

H1B Visa

In 2019, GfK applied for 4 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

GfK has a total of 13069 employees

Total Applied

H1B Applications Outcome

100% Granted (4 out of 4)
0% Denied ( out of 4)
0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 4)
0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 4)

This data was calculated using publicly sourced data from OFLC Performance Data

Gender Score How positively women rate their overall experience at GfK

Bottom

15%

GfK currently ranks in the Bottom 15% of similarly sized companies on Comparably

Diversity Score How positively minorities rate their overall experience at GfK

Bottom

35%

GfK currently ranks in the Bottom 35% of similarly sized companies on Comparably

eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"

Bottom 15%Bottom 15% of Similar Size Companies on Comparably

-36

eNPS Score

22%	Promoters
20%	Passives
58%	Detractors

GfK Culture Video

See All Media

Mission, Vision, & Values

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Learn More

GfK Culture At a Glance

Overall, the 95 GfK employees give their leadership a grade of D+, or Bottom 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at GfK are mostly dissatisfied with their total compensation at GfK, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at GfK are generally satisfied with their team. 95 Participants grade the quality of their coworkers a C. The majority believe the meetings at GfK are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at GfK believe the environment at GfK is positive. Most Participants believe the pace of work at GfK is moderate. About 45% of the employees at GfK work 8 hours or less, while 2% of them have an extremely long day - longer than twelve hours.

Overall, the employees at GfK are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

GfK has 13069 employees. 95 employees at GfK have reviewed GfK across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago. Overall, the 95 GfK employees give their leadership a grade of D+, or Bottom 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.Employees at GfK are mostly dissatisfied with their total compensation at GfK, which includes a combination of pay, stock and equity, and benefits. Overall, employees at GfK are generally satisfied with their team. 95 Participants grade the quality of their coworkers a C. The majority believe the meetings at GfK are effective, and the majority look forward to interacting with their coworkers.The majority of employees at GfK believe the environment at GfK is positive. Most Participants believe the pace of work at GfK is moderate. About 45% of the employees at GfK work 8 hours or less, while 2% of them have an extremely long day - longer than twelve hours.Overall, the employees at GfK are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.