73
out of 100
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GfK Competitors
GfK competitors include Kantar, Nielsen, J.D. Power, Datavail and comScore. GfK ranks 3rd in Diversity Score on Comparably vs its competitors. See below how GfK compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
CEO Rank
4th
eNPS Rank
4th
Gender Rank
4th
Diversity Rank
3rd
Product Quality
4th
NPS Rank
4th
Pricing Rank
6th
Customer Service
6th
See GfK Culture vs Competitors:
GfK Competitors at a Glance
CEO Ratings Comparison
GfK's CEO Score Ranks 4th
75 Employees at GfK rate Peter Feld a 62 out of 100, which ranks them 4th below J.D. Power's CEO,Dave Habiger. Last rating was months ago.
- 1st
. .Kantar191 Employees at Kantar rate . . a 73 out of 100, which ranks them 1st out of GfK's competitors. Last rating was a month ago.
- 2nd
David KennyNielsen68out of 100312 Employees at Nielsen rate David Kenny a 68 out of 100, which ranks them 2nd out of GfK's competitors. Last rating was months ago.
- 3rd
Dave HabigerJ.D. Power65out of 10030 Employees at J.D. Power rate Dave Habiger a 65 out of 100, which ranks them 3rd out of GfK's competitors. Last rating was 15 days ago.
- 5th
Bill LivekcomScore52out of 10038 Employees at comScore rate Bill Livek a 52 out of 100, which ranks them 5th out of GfK's competitors. Last rating was months ago.
- 6th
Mark PerlsteinDatavail47out of 1009 Employees at Datavail rate Mark Perlstein a 47 out of 100, which ranks them 6th out of GfK's competitors. Last rating was months ago.
Product Quality Score Comparison
GfK Ranks 4th in Product Quality Score
35 Customers rate GfK's Product Quality Score a 3.4/5, which ranks it 4th against its competitors, below Nielsen.
NPS Comparison
GfK Ranks 4th in Net Promoter Score
43 Customers rate GfK's Net Promoter Score a -7, which ranks it 4th against its competitors, below J.D. Power. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend GfK to a friend?”.
Pricing Score Comparison
GfK Ranks 6th in Pricing Score
32 Customers rate GfK's Pricing Score a 3/5, which ranks it 6th against its competitors, below comScore.
Customer Service Comparison
GfK Ranks 6th in Customer Service
32 Customers rate GfK's Customer Service a 3.2/5, which ranks it 6th against its competitors, below comScore.
Overall Culture Score Comparison
GfK Ranks 5th in Overall Culture Score
95 Employees rate GfK's Overall Culture a 58/100, which ranks it 5th against its competitors, below Datavail. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
eNPS Comparison
GfK Ranks 4th in Employee Net Promoter Score
77 Employees rate GfK's Employee Net Promoter Score a -36, which ranks it 4th against its competitors, below J.D. Power. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at GfK to a friend?”.
Gender Score Comparison
GfK Ranks 4th in Gender Score
9 Employees rate GfK's Gender Score a 55/100, which ranks it 4th against its competitors, below J.D. Power. The Gender Score tracks how positively women rate their experience at GfK.
Diversity Score Comparison
GfK Ranks 3rd in Diversity Score
11 Employees rate GfK's Diversity Score a 61/100, which ranks it 3rd against its competitors, below Nielsen. The Diversity Score tracks how positively diverse employees rate their experience at GfK.
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