GfK Mission, Vision & Values | Comparably
GfK Claimed Company
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more
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GfK Mission, Vision & Values

GfK Mission Statement

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.­­

GfK Vision Statement

No one has added GfK's vision statement yet.

GfK Values

No one has added GfK's values yet.

GfK Employee Alignment

Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes0%
No100%
Are you proud to be a part of your company?
AnswerPercent
Yes0%
No100%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important0%
Important0%
Neutral0%
Less Important50%
Not Important50%
How important was your Company's mission while job searching?
AnswerPercent
Yes33%
No67%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities0%
Work Life Balance100%
Company Mission0%
Healthcare & Benefits0%
Culture & Environment0%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager0%
Coworkers100%
Direct Reports0%
Company Mission/Vision0%
No One0%
To whom do you feel most loyal at work?

GfK Culture at a Glance

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