comScore Claimed Company

EMPLOYEE PARTICIPANTS: 44

TOTAL RATINGS: 687

GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

comScore vs GfK

Compare comScore versus GfK for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 44 employees and customers of comScore and 95 employees and customers of GfK.

comScore

comScore's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of comScore. Their current market cap is $279.65M.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

3.4/5

Product Quality

3.4/5

3.2/5

Pricing

3/5

3.5/5

Customer Service

3.2/5

-9

NPS Score

39%	Promoters
13%	Passive
48%	Detractors

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

Net Promoter Score
Winner by 2

See how comScore compares to its competitors

See how GfK compares to its competitors

Working at comScore vs Working at GfK

52 / 100

CEO Rating

Peter Feld

62 / 100

CEO Rating
Winner by 10%

comScore

comScore doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

GfK

Employees at GfK rate their CEO, Peter Feld, 62/100. This score is 10% higher than the scores of comScore's CEO, Bill Livek. Employees in the Sales and IT departments rate Peter Feld the highest.

CEO Score 52

CEO Score

CEO Score 62

Overall Culture 54

Overall Culture

Overall Culture 58

-46

eNPS

-36

Gender Score 46

Gender Score

Gender Score 55

Diversity Score 50

Diversity Score

Diversity Score 61

Perk And Benefits 60

Perk And Benefits

Perk And Benefits 53

Professional Dev. 40

Professional Dev.

Professional Dev. 54

Overall Culture at comScore vs GfK

/ 100

comScore

Employees at comScore rate their Overall Culture a 54/100, with Product and Marketing as the two departments that rate their experience the highest.

/ 100

GfK

Employees at GfK rate their Overall Culture a /100, with Sales and IT as the two departments that rate their experience the highest.

Overall Culture
Winner by 4%

comScore
GfK58

Employee Net Promoter Score at comScore vs GfK

-46

eNPS

comScore

6 Promoters 16%

8 Passives 22%

23 Detractors 62%

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

Employee Net Promoter Score
Winner by %

comScore
GfK-36

Gender Score at comScore vs GfK

/ 100

comScore

Employees at comScore rate their Gender Score a 46/100.

/ 100

GfK

Employees at GfK rate their Gender Score a /100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner by 9%

comScore46
GfK

Diversity Score at comScore vs GfK

/ 100

comScore

Employees at comScore rate their Diversity Score a 50/100, with Engineering and Product as the two departments that rate their experience the highest.

/ 100

GfK

Employees at GfK rate their Diversity Score a /100.

Diversity Score
Winner by 11%

comScore
GfK61

Perk and Benefits Score at comScore vs GfK

/ 100

comScore

Employees at comScore rate their Perk and Benefits Score a 60/100, with Product and Engineering as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 7%

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a /100, with IT and Marketing as the two departments that rate their experience the highest.

comScore
GfK52

Professional Development Score at comScore vs GfK

/ 100

comScore

Employees at comScore rate their Professional Development Score a 40/100, with Marketing and Engineering as the two departments that rate their experience the highest.

/ 100

GfK

Employees at GfK rate their Professional Development Score a /100.

Professional Development Score
Winner by 14%

comScore
GfK52

Leadership Culture Ratings vs GfK

comScore rates % lower than GfK on Leadership Culture Ratings vs GfK Ratings based on looking at 360 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about the leadership team?" and "Does your manager seem to care about you as a person?".

comScore
GfK59

Compensation Culture Ratings vs GfK

Tied

comScore tied with GfK on Compensation Culture Ratings vs GfK Ratings based on looking at 255 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "What is the best part about your compensation package?".

comScore
GfK50

Team Culture Ratings vs GfK

comScore rates % lower than GfK on Team Culture Ratings vs GfK Ratings based on looking at 210 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Do you look forward to interacting with your coworkers?".

comScore
GfK69

Environment Culture Ratings vs GfK

comScore rates % lower than GfK on Environment Culture Ratings vs GfK Ratings based on looking at 215 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "What is most positive about the culture and environment at your company?".

comScore
GfK61

Sentiment Culture Ratings vs GfK

comScore rates % lower than GfK on Sentiment Culture Ratings vs GfK Ratings based on looking at 252 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What's going wrong and how can it be improved?".

comScore
GfK58