GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Millward Brown

EMPLOYEE PARTICIPANTS: 5

TOTAL RATINGS: 128

GfK vs Millward Brown

Compare GfK versus Millward Brown for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 5 employees and customers of Millward Brown.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Millward Brown

Millward Brown's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Millward Brown.

3.4/5

Product Quality

N/A

3/5

Pricing

N/A

3.2/5

Customer Service

N/A

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

N/A

NPS Score

0%	Promoters
0%	Passive
0%	Detractors

Net Promoter Score
Winner by 7

See how GfK compares to its competitors

See how Millward Brown compares to its competitors

Survata

THE NIELSEN COMPANY (US), LLC

Prophet

maslansky partners

Working at GfK vs Working at Millward Brown

62 / 100

CEO Rating

Travyn Rhall

76 / 100

CEO Rating
Winner by 14%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Millward Brown

Employees at Millward Brown rate their CEO, Travyn Rhall, 76/100. This score is 14% higher than the scores of GfK's CEO, Peter Feld.

CEO Score 62

CEO Score

CEO Score 76

Overall Culture 58

Overall Culture

Overall Culture 72

-36

eNPS

Gender Score 55

Gender Score

Gender Score N/A

Diversity Score 61

Diversity Score

Diversity Score N/A

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 83

Professional Dev. 54

Professional Dev.

Professional Dev. 75

Overall Culture at GfK vs Millward Brown

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

Millward Brown

Employees at Millward Brown rate their Overall Culture a /100.

Overall Culture
Winner by 14%

GfK58
Millward Brown

Employee Net Promoter Score at GfK vs Millward Brown

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

Employee Net Promoter Score
Winner by 36%

eNPS

Millward Brown

2 Promoters 40%

1 Passives 20%

2 Detractors 40%

Employee Net Promoter Score
Winner by %

GfK-36
Millward Brown

Gender Score at GfK vs Millward Brown

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner

/ 100

Millward Brown

Millward Brown doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK55

Diversity Score at GfK vs Millward Brown

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

Diversity Score
Winner

/ 100

Millward Brown

Millward Brown doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK61

Perk and Benefits Score at GfK vs Millward Brown

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

Millward Brown

Employees at Millward Brown rate their Perk and Benefits Score a /100.

Perk and Benefits Score
Winner by 30%

GfK52
Millward Brown

Professional Development Score at GfK vs Millward Brown

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

/ 100

Millward Brown

Employees at Millward Brown rate their Professional Development Score a /100.

Professional Development Score
Winner by 21%

GfK52
Millward Brown

Leadership Culture Ratings vs Millward Brown

GfK rates % lower than Millward Brown on Leadership Culture Ratings vs Millward Brown Ratings based on looking at 235 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "Do you approve of your CEOs management style?".

GfK59
Millward Brown

Compensation Culture Ratings vs Millward Brown

GfK rates % lower than Millward Brown on Compensation Culture Ratings vs Millward Brown Ratings based on looking at 156 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "What is the best part about your compensation package?".

GfK50
Millward Brown

Team Culture Ratings vs Millward Brown

GfK

69 / 100

Team Culture Ratings vs Millward Brown
Winner by 5%

Millward Brown

64 / 100

GfK rates % higher than Millward Brown on Team Culture Ratings vs Millward Brown Ratings based on looking at 141 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What are some of the best things about your team?".

GfK69
Millward Brown

Environment Culture Ratings vs Millward Brown

GfK

61 / 100

Environment Culture Ratings vs Millward Brown
Winner by 7%

Millward Brown

54 / 100

GfK rates % higher than Millward Brown on Environment Culture Ratings vs Millward Brown Ratings based on looking at 135 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "What % of the time are you bored at work?".

GfK61
Millward Brown

Sentiment Culture Ratings vs Millward Brown

GfK rates % lower than Millward Brown on Sentiment Culture Ratings vs Millward Brown Ratings based on looking at 175 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "What makes you most happy at work?".

GfK58
Millward Brown