GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Kantar Claimed Company

EMPLOYEE PARTICIPANTS: 262

TOTAL RATINGS: 2144

GfK vs Kantar

Compare GfK versus Kantar for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 262 employees and customers of Kantar.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Kantar

Kantar's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Kantar. Their current valuation is $15.87B.

3.4/5

Product Quality

3.9/5

3/5

Pricing

3.4/5

3.2/5

Customer Service

3.7/5

-9

NPS Score

36%	Promoters
19%	Passive
45%	Detractors

NPS Score

39%	Promoters
25%	Passive
36%	Detractors

Net Promoter Score
Winner by 12

See how GfK compares to its competitors

See how Kantar compares to its competitors

Working at GfK vs Working at Kantar

62 / 100

CEO Rating

. .

73 / 100

CEO Rating
Winner by 11%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

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Kantar

Employees at Kantar rate their CEO, . ., 73/100. This score is 11% higher than the scores of GfK's CEO, Peter Feld. Employees in the Marketing and IT departments rate . . the highest.

CEO Score 62

CEO Score

CEO Score 73

Overall Culture 58

Overall Culture

Overall Culture 70

-36

eNPS

Gender Score 55

Gender Score

Gender Score 70

Diversity Score 61

Diversity Score

Diversity Score 71

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 64

Professional Dev. 54

Professional Dev.

Professional Dev. 62

Overall Culture at GfK vs Kantar

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

Kantar

Employees at Kantar rate their Overall Culture a /100, with Marketing and IT as the two departments that rate their experience the highest.

Overall Culture
Winner by 12%

GfK
Kantar70

Employee Net Promoter Score at GfK vs Kantar

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

eNPS

Kantar

74 Promoters 36%

59 Passives 30%

67 Detractors 34%

Employee Net Promoter Score
Winner by %

GfK
Kantar4

Gender Score at GfK vs Kantar

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

/ 100

Kantar

Employees at Kantar rate their Gender Score a /100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner by 15%

GfK
Kantar70

Diversity Score at GfK vs Kantar

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

/ 100

Kantar

Employees at Kantar rate their Diversity Score a /100, with Marketing and IT as the two departments that rate their experience the highest.

Diversity Score
Winner by 10%

GfK
Kantar71

Perk and Benefits Score at GfK vs Kantar

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

Kantar

Employees at Kantar rate their Perk and Benefits Score a /100, with Marketing and IT as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 11%

GfK
Kantar64

Professional Development Score at GfK vs Kantar

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

/ 100

Kantar

Employees at Kantar rate their Professional Development Score a /100.

Professional Development Score
Winner by 8%

GfK52
Kantar

Leadership Culture Ratings vs Kantar

GfK rates % lower than Kantar on Leadership Culture Ratings vs Kantar Ratings based on looking at 697 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "What do you like best about the leadership team?".

GfK
Kantar73

Compensation Culture Ratings vs Kantar

GfK rates % lower than Kantar on Compensation Culture Ratings vs Kantar Ratings based on looking at 471 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "How often do you get a raise?".

GfK
Kantar56

Team Culture Ratings vs Kantar

GfK rates % lower than Kantar on Team Culture Ratings vs Kantar Ratings based on looking at 402 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Do you look forward to interacting with your coworkers?".

GfK
Kantar79

Environment Culture Ratings vs Kantar

GfK rates % lower than Kantar on Environment Culture Ratings vs Kantar Ratings based on looking at 380 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "What is most positive about the culture and environment at your company?".

GfK61
Kantar

Sentiment Culture Ratings vs Kantar

GfK rates % lower than Kantar on Sentiment Culture Ratings vs Kantar Ratings based on looking at 569 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What's going wrong and how can it be improved?".

GfK
Kantar72