GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Nielsen Claimed Company

EMPLOYEE PARTICIPANTS: 418

TOTAL RATINGS: 3815

GfK vs Nielsen

Compare GfK versus Nielsen for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 418 employees and customers of Nielsen.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Nielsen

Nielsen's brand is ranked #283 in the list of Global Top 1000 Brands, as rated by customers of Nielsen. Their current market cap is $8.36B.

3.4/5

Product Quality

3.8/5

3/5

Pricing

3.6/5

3.2/5

Customer Service

3.7/5

-9

NPS Score

36%	Promoters
19%	Passive
45%	Detractors

NPS Score

48%	Promoters
15%	Passive
37%	Detractors

Net Promoter Score
Winner by 20

See how GfK compares to its competitors

See how Nielsen compares to its competitors

Working at GfK vs Working at Nielsen

62 / 100

CEO Rating

David Kenny

67 / 100

CEO Rating
Winner by 5%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

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Nielsen

Employees at Nielsen rate their CEO, David Kenny, 67/100. This score is 5% higher than the scores of GfK's CEO, Peter Feld. Employees in the HR and Business Development departments rate David Kenny the highest.

CEO Score 62

CEO Score

CEO Score 67

Overall Culture 58

Overall Culture

Overall Culture 67

-36

eNPS

-6

Gender Score 55

Gender Score

Gender Score 68

Diversity Score 61

Diversity Score

Diversity Score 68

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 62

Professional Dev. 54

Professional Dev.

Professional Dev. 60

Overall Culture at GfK vs Nielsen

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

Nielsen

Employees at Nielsen rate their Overall Culture a /100, with HR and Design as the two departments that rate their experience the highest.

Overall Culture
Winner by 9%

GfK
Nielsen67

Employee Net Promoter Score at GfK vs Nielsen

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

-6

eNPS

Nielsen

125 Promoters 38%

58 Passives 18%

145 Detractors 44%

Employee Net Promoter Score
Winner by %

GfK
Nielsen-6

Gender Score at GfK vs Nielsen

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

/ 100

Nielsen

Employees at Nielsen rate their Gender Score a /100, with Operations and Sales as the two departments that rate their experience the highest.

Gender Score
Winner by 13%

GfK
Nielsen68

Diversity Score at GfK vs Nielsen

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

/ 100

Nielsen

Employees at Nielsen rate their Diversity Score a /100, with HR and Product as the two departments that rate their experience the highest.

Diversity Score
Winner by 7%

GfK
Nielsen68

Perk and Benefits Score at GfK vs Nielsen

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

Nielsen

Employees at Nielsen rate their Perk and Benefits Score a /100, with HR and IT as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 9%

GfK52
Nielsen

Professional Development Score at GfK vs Nielsen

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

/ 100

Nielsen

Employees at Nielsen rate their Professional Development Score a /100, with Engineering and Product as the two departments that rate their experience the highest.

Professional Development Score
Winner by 6%

GfK52
Nielsen

Leadership Culture Ratings vs Nielsen

GfK rates % lower than Nielsen on Leadership Culture Ratings vs Nielsen Ratings based on looking at 1085 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "How would you rate your CEO?".

GfK
Nielsen67

Compensation Culture Ratings vs Nielsen

GfK rates % lower than Nielsen on Compensation Culture Ratings vs Nielsen Ratings based on looking at 716 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

GfK50
Nielsen

Team Culture Ratings vs Nielsen

GfK rates % lower than Nielsen on Team Culture Ratings vs Nielsen Ratings based on looking at 620 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "Do you look forward to interacting with your coworkers?".

GfK69
Nielsen

Environment Culture Ratings vs Nielsen

GfK rates % lower than Nielsen on Environment Culture Ratings vs Nielsen Ratings based on looking at 607 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What needs to change to make the company culture better?".

GfK61
Nielsen

Sentiment Culture Ratings vs Nielsen

GfK rates % lower than Nielsen on Sentiment Culture Ratings vs Nielsen Ratings based on looking at 837 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What do you like best about your company?".

GfK
Nielsen67