15
NPS
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10X Genomics
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About 10X Genomics' Brand
10X Genomics provides an innovative genomics platform
Brand at a Glance
66%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
10X Genomics NPS
10X Genomics's Net Promoter Score (NPS) is a 15 with 54% Promoters, 7% Passives, and 39% Detractors. Net Promoter Score tracks whether 10X Genomics's customers would recommend using the product based on a scale of -100 to 100.
10X Genomics Overall NPS
| 54% | Promoters |
|---|---|
| 7% | Passives |
| 39% | Detractors |
10X Genomics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 11 | Oct 2023 | 11 |
Nov 2023 13 | Nov 2023 | 13 |
Dec 2023 15 | Dec 2023 | 15 |
Jan 2024 19 | Jan 2024 | 19 |
Feb 2024 21 | Feb 2024 | 21 |
Apr 2024 16 | Apr 2024 | 16 |
May 2024 16 | May 2024 | 16 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 20 | Sep 2024 | 20 |
Nov 2024 17 | Nov 2024 | 17 |
Jan 2025 17 | Jan 2025 | 17 |
Jul 2025 15 | Jul 2025 | 15 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
10X Genomics NPS by Gender
Female customers rated 10X Genomics's NPS 139 points higher than Male customers.
Male
-39
10X Genomics's NPS was rated -39 by Male customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
Female
100
10X Genomics's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
10X Genomics NPS by Ethnicity
10X Genomics's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -50 | Other | -50 |
10X Genomics NPS by Age
10X Genomics's NPS was rated -20 points by customers ages 31-35 on Comparably.
10X Genomics NPS by Usage
10X Genomics's NPS was rated the highest by customers who have used 10X Genomics's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
10X Genomics Customer Reviews
Out of the 2 10X Genomics customer reviews 1 was positive and 1 was constructive. 10X Genomics customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
10X Genomics Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of 10X Genomics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
10X Genomics Customer Loyalty Score by Gender
Female customers rated 10X Genomics's Customer Loyalty score 56% higher than Male customers.
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Male
44%
Yes
Female
100%
Yes
10X Genomics Customer Loyalty Score by Ethnicity
10X Genomics's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of 10X Genomics.
82
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
33
out of 100
Other
10X Genomics Customer Loyalty Score by Age
10X Genomics's Customer Loyalty score was rated 46% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of 10X Genomics.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 46% | 31-35 | 46% |
10X Genomics Customer Loyalty Score by Usage
10X Genomics's Customer Loyalty score was rated the highest by customers who have used 10X Genomics's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
10X Genomics Customer Loyalty Score by Industry
10X Genomics's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
10X Genomics Product Quality
3.8/5
10X Genomics has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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10X Genomics Product Information
10X Genomics’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated 10X Genomics's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated 10X Genomics the lowest at 3.9.
- Website
- http://10xgenomics.com
- Company Size
- 201-500 Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Quick Insights into 10X Genomics Product Quality
10X Genomics's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked 10X Genomics Product Quality the Highest
Ranked 10X Genomics Product Quality the Lowest
10X Genomics Product Quality Score by Gender
Female customers rated 10X Genomics's Product Quality score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of 10X Genomics.
Male
3.2/5
Female
5/5
10X Genomics Product Quality Score by Ethnicity
10X Genomics's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of 10X Genomics.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 2.5 | Other | 2.5 |
10X Genomics Product Quality Score by Age
10X Genomics's Product Quality score was rated 4.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of 10X Genomics.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
10X Genomics Product Quality Score by Usage
10X Genomics's Product Quality score was rated the highest by customers who have used 10X Genomics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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10X Genomics Product Quality Score by Industry
10X Genomics's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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10X Genomics Pricing
10X Genomics ROI & Value For Money
3.5/5
10X Genomics has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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10X Genomics Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from 10X Genomics.
Quick Insights into 10X Genomics ROI
10X Genomics's ROI score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked 10X Genomics ROI the Highest
Ranked 10X Genomics ROI the Lowest
10X Genomics ROI Score by Gender
Female customers rated 10X Genomics's ROI score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of 10X Genomics.
Male
2.9/5
Female
4.7/5
10X Genomics ROI Score by Ethnicity
10X Genomics's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of 10X Genomics.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.5 | Other | 2.5 |
10X Genomics ROI Score by Age
10X Genomics's ROI score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of 10X Genomics.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
10X Genomics ROI Score by Usage
10X Genomics's ROI score was rated the highest by customers who have used 10X Genomics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
10X Genomics ROI Score by Industry
10X Genomics's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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10X Genomics Customer Satisfaction (CSAT)
10X Genomics Customer Satisfaction (CSAT) Score
73 / 100
10X Genomics has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into 10X Genomics Customer Satisfaction
10X Genomics's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked 10X Genomics Customer Satisfaction the Highest
Ranked 10X Genomics Customer Satisfaction the Lowest
10X Genomics Customer Satisfaction Score by Gender
Female customers rated 10X Genomics's Customer Satisfaction score 57 points higher than Male customers.
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43 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
10X Genomics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
10X Genomics' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of 10X Genomics.
60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
10X Genomics' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of 10X Genomics.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
10X Genomics' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of 10X Genomics.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
10X Genomics Customer Satisfaction Score by Age
10X Genomics's Customer Satisfaction score was rated 80 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of 10X Genomics.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 80% |
10X Genomics Customer Satisfaction Score by Usage
10X Genomics's Customer Satisfaction score was rated the highest by customers who have used 10X Genomics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
10X Genomics Customer Satisfaction Score by Industry
10X Genomics's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "10X Genomics Customer Satisfaction Score by Industry",
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"label": "Biotech and Pharmaceuticals",
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"scoreClassName": "max",
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},
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"groupId": 522,
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}10X Genomics Customer Service
3.5/5
10X Genomics has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About 10X Genomics's Customer Service
Address
Pleasanton, CA
Website
http://10xgenomics.com
Phone Number
1(925) 401-7300
Quick Insights into 10X Genomics Customer Service
10X Genomics's Customer Service score was rated highest by Female customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked 10X Genomics' Customer Service score.
Ranked 10X Genomics Customer Service the Highest
Ranked 10X Genomics Customer Service the Lowest
10X Genomics Customer Service Score by Gender
Female customers rated 10X Genomics's Customer Service score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of 10X Genomics.
Male
3/5
Female
4.8/5
10X Genomics Customer Service Score by Ethnicity
10X Genomics's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of 10X Genomics.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.7 | Other | 2.7 |
10X Genomics Customer Service Score by Age
10X Genomics's Customer Service score was rated 3.4 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of 10X Genomics.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.4 | 31-35 | 3.4 |
10X Genomics Customer Service Score by Usage
10X Genomics's Customer Service score was rated the highest by customers who have used 10X Genomics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
10X Genomics Customer Service Score by Industry
10X Genomics's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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10X Genomics as an Employer
2.7/5
10X Genomics has a 2.7/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
10X Genomics scored a 15 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of 10X Genomics would recommend the brand to a friend. ENPS measures how likely 10X Genomics employees would recommend working at 10X Genomics to a friend.
Net Promoter Score
15
NPS Score
| 54% | Promoters |
|---|---|
| 7% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 27% | Promoters |
|---|---|
| 14% | Passive |
| 59% | Detractors |
