

Digital First Media is one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them.
Digital First Media's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Digital First Media's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2021 -100 | Aug 2021 | -100 |
May 2023 -100 | May 2023 | -100 |
Oct 2023 -100 | Oct 2023 | -100 |
Jun 2024 -100 | Jun 2024 | -100 |
Aug 2024 -100 | Aug 2024 | -100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Digital First Media's NPS was rated -100 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Digital First Media's NPS was rated -100 points by customers who have used Digital First Media's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Digital First Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Digital First Media's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Digital First Media's Customer Loyalty score was rated 100% by customers who have used Digital First Media's products/services for Over 10 Years.
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Digital First Media has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Digital First Media’s product quality score is a 2.1 out of 5 as rated by its users and customers.
Digital First Media's Product Quality score was rated highest by Caucasian customers.
Digital First Media's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Digital First Media's Product Quality score was rated 1.5 stars by customers who have used Digital First Media's products/services for Over 10 Years.
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Digital First Media has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Digital First Media's ROI score was rated highest by Caucasian customers.
Digital First Media's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Digital First Media's ROI score was rated 1.5 stars by customers who have used Digital First Media's products/services for Over 10 Years.
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Digital First Media has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Digital First Media's Customer Satisfaction score was rated highest by Caucasian customers.
Digital First Media's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Digital First Media's Customer Satisfaction score was rated 0 points by customers who have used Digital First Media's products/services for Over 10 Years.
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Digital First Media has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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5 Hanover Square, 25th floor, New York City, NY
http://www.digitalfirstmedia.com
12155044201
Digital First Media's Customer Service score was rated highest by Caucasian customers.
Digital First Media's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Digital First Media's Customer Service score was rated 1.5 stars by customers who have used Digital First Media's products/services for Over 10 Years.
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Digital First Media has a 3.8/5 stars for its overall company culture rated by their employees

Digital First Media scored a -100 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Digital First Media would recommend the brand to a friend. ENPS measures how likely Digital First Media employees would recommend working at Digital First Media to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 56% | Promoters |
|---|---|
| 0% | Passive |
| 44% | Detractors |