36
NPS
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Hill's Pet Nutrition
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About Hill's Pet Nutrition's Brand
Hill's Pet Nutrition offers food products for cats and dogs.
Brand at a Glance
77%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Hill's Pet Nutrition NPS
Hill's Pet Nutrition's Net Promoter Score (NPS) is a 36 with 64% Promoters, 8% Passives, and 28% Detractors. Net Promoter Score tracks whether Hill's Pet Nutrition's customers would recommend using the product based on a scale of -100 to 100.
Hill's Pet Nutrition Overall NPS
| 64% | Promoters |
|---|---|
| 8% | Passives |
| 28% | Detractors |
Hill's Pet Nutrition NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 25 | May 2023 | 25 |
Jun 2023 40 | Jun 2023 | 40 |
Jul 2023 36 | Jul 2023 | 36 |
Aug 2023 30 | Aug 2023 | 30 |
Oct 2023 36 | Oct 2023 | 36 |
Jan 2024 37 | Jan 2024 | 37 |
Feb 2024 34 | Feb 2024 | 34 |
Apr 2024 40 | Apr 2024 | 40 |
May 2024 46 | May 2024 | 46 |
Jun 2024 39 | Jun 2024 | 39 |
Jul 2024 33 | Jul 2024 | 33 |
Sep 2025 36 | Sep 2025 | 36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hill's Pet Nutrition NPS by Gender
Female customers rated Hill's Pet Nutrition's NPS 14 points higher than Male customers.
Male
0
Hill's Pet Nutrition's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
14
Hill's Pet Nutrition's NPS was rated 14 by Female customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
Hill's Pet Nutrition NPS by Ethnicity
Hill's Pet Nutrition's NPS was rated 14 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Hill's Pet Nutrition NPS by Age
Hill's Pet Nutrition's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Hill's Pet Nutrition NPS by Usage
Hill's Pet Nutrition's NPS was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
Over 10 Years -51 | Over 10 Years | -51 |
Hill's Pet Nutrition Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Hill's Pet Nutrition users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hill's Pet Nutrition Customer Loyalty Score by Gender
Male customers rated Hill's Pet Nutrition's Customer Loyalty score 8% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Hill's Pet Nutrition.
Male
82%
Yes
Female
74%
Yes
Hill's Pet Nutrition Customer Loyalty Score by Ethnicity
Hill's Pet Nutrition's Customer Loyalty score was rated 74% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hill's Pet Nutrition.
74
out of 100
Caucasian
Hill's Pet Nutrition Customer Loyalty Score by Age
Hill's Pet Nutrition's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hill's Pet Nutrition.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
66+ 40% | 66+ | 40% |
Hill's Pet Nutrition Customer Loyalty Score by Usage
Hill's Pet Nutrition's Customer Loyalty score was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hill's Pet Nutrition Product Quality
4/5
Hill's Pet Nutrition has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Hill's Pet Nutrition Product Information
Hill's Pet Nutrition’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.hillspet.com
- Company Size
- 201-500 Employees
Industry
Tech
Food & Beverages
Quick Insights into Hill's Pet Nutrition Product Quality
Hill's Pet Nutrition's Product Quality score was rated highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
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Ranked Hill's Pet Nutrition Product Quality the Highest
Ranked Hill's Pet Nutrition Product Quality the Lowest
Hill's Pet Nutrition Product Quality Score by Gender
Male customers rated Hill's Pet Nutrition's Product Quality score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
Hill's Pet Nutrition Product Quality Score by Ethnicity
Hill's Pet Nutrition's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hill's Pet Nutrition.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hill's Pet Nutrition Product Quality Score by Age
Hill's Pet Nutrition's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hill's Pet Nutrition.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.8 | 31-35 | 3.8 |
66+ 1.6 | 66+ | 1.6 |
Hill's Pet Nutrition Product Quality Score by Usage
Hill's Pet Nutrition's Product Quality score was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Hill's Pet Nutrition Pricing
Hill's Pet Nutrition ROI & Value For Money
3.6/5
Hill's Pet Nutrition has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Hill's Pet Nutrition ROI
Hill's Pet Nutrition's ROI score was rated highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
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Ranked Hill's Pet Nutrition ROI the Highest
Ranked Hill's Pet Nutrition ROI the Lowest
Hill's Pet Nutrition ROI Score by Gender
Female customers rated Hill's Pet Nutrition's ROI score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hill's Pet Nutrition.
Male
2.8/5
Female
3.5/5
Hill's Pet Nutrition ROI Score by Ethnicity
Hill's Pet Nutrition's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hill's Pet Nutrition.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hill's Pet Nutrition ROI Score by Age
Hill's Pet Nutrition's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hill's Pet Nutrition.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
66+ 1.5 | 66+ | 1.5 |
Hill's Pet Nutrition ROI Score by Usage
Hill's Pet Nutrition's ROI score was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Hill's Pet Nutrition Customer Satisfaction (CSAT)
Hill's Pet Nutrition Customer Satisfaction (CSAT) Score
65 / 100
Hill's Pet Nutrition has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
8%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hill's Pet Nutrition Customer Satisfaction
Hill's Pet Nutrition's Customer Satisfaction score was rated highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and rated lowest by customers who have used Hill's Pet Nutrition's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Hill's Pet Nutrition's Customer Satisfaction.
Ranked Hill's Pet Nutrition Customer Satisfaction the Highest
Ranked Hill's Pet Nutrition Customer Satisfaction the Lowest
Hill's Pet Nutrition Customer Satisfaction Score by Gender
Female customers rated Hill's Pet Nutrition's Customer Satisfaction score 27 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Hill's Pet Nutrition.
40 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Hill's Pet Nutrition Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hill's Pet Nutrition's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hill's Pet Nutrition.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Hill's Pet Nutrition Customer Satisfaction Score by Age
Hill's Pet Nutrition's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hill's Pet Nutrition.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Hill's Pet Nutrition Customer Satisfaction Score by Usage
Hill's Pet Nutrition's Customer Satisfaction score was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Hill's Pet Nutrition Customer Service
3.7/5
Hill's Pet Nutrition has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Hill's Pet Nutrition's Customer Service
Address
Topeka, KS
Website
www.hillspet.com
Quick Insights into Hill's Pet Nutrition Customer Service
Hill's Pet Nutrition's Customer Service score was rated highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Hill's Pet Nutrition's Customer Service score.
Ranked Hill's Pet Nutrition Customer Service the Highest
Ranked Hill's Pet Nutrition Customer Service the Lowest
Hill's Pet Nutrition Customer Service Score by Gender
Female customers rated Hill's Pet Nutrition's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hill's Pet Nutrition.
Male
3.1/5
Female
3.8/5
Hill's Pet Nutrition Customer Service Score by Ethnicity
Hill's Pet Nutrition's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hill's Pet Nutrition.
0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hill's Pet Nutrition Customer Service Score by Age
Hill's Pet Nutrition's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hill's Pet Nutrition.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.3 | 31-35 | 4.3 |
66+ 2 | 66+ | 2 |
Hill's Pet Nutrition Customer Service Score by Usage
Hill's Pet Nutrition's Customer Service score was rated the highest by customers who have used Hill's Pet Nutrition's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hill's Pet Nutrition as an Employer
3.8/5
Hill's Pet Nutrition has a 3.8/5 stars for its overall company culture rated by their employees
bottom
35%
CEO of Hill's Pet Nutrition
In the Bottom 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Hill's Pet Nutrition scored a 36 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Hill's Pet Nutrition would recommend the brand to a friend. ENPS measures how likely Hill's Pet Nutrition employees would recommend working at Hill's Pet Nutrition to a friend.
Net Promoter Score
36
NPS Score
| 64% | Promoters |
|---|---|
| 8% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 32% | Promoters |
|---|---|
| 5% | Passive |
| 63% | Detractors |
