20
NPS
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1Password
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About 1Password's Brand
Brand at a Glance
72%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.4/5
Customer Service
1Password NPS
1Password's Net Promoter Score (NPS) is a 20 with 53% Promoters, 14% Passives, and 33% Detractors. Net Promoter Score tracks whether 1Password's customers would recommend using the product based on a scale of -100 to 100.
1Password Overall NPS
| 53% | Promoters |
|---|---|
| 14% | Passives |
| 33% | Detractors |
1Password NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 100 | Oct 2022 | 100 |
Mar 2023 0 | Mar 2023 | 0 |
Apr 2023 20 | Apr 2023 | 20 |
Jun 2023 33 | Jun 2023 | 33 |
Aug 2023 25 | Aug 2023 | 25 |
Jan 2024 22 | Jan 2024 | 22 |
Mar 2024 10 | Mar 2024 | 10 |
Apr 2024 18 | Apr 2024 | 18 |
Jun 2024 25 | Jun 2024 | 25 |
Oct 2024 14 | Oct 2024 | 14 |
Jun 2025 15 | Jun 2025 | 15 |
Dec 2025 20 | Dec 2025 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
1Password Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of 1Password users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
1Password Product Quality
4/5
1Password has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock 1Password's overall Product Quality score rated by its users and customers.
1Password Product Information
1Password’s product quality score is a 4 out of 5 as rated by its users and customers.
1Password Pricing
1Password ROI & Value For Money
3.7/5
1Password has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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1Password Customer Satisfaction (CSAT)
1Password Customer Satisfaction (CSAT) Score
75 / 100
1Password has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
1Password Customer Service
3.4/5
1Password has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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1Password as an Employer
Consumer vs. Employees
1Password scored a 20 for Net Promoter Score and a -71 for Employee Net Promoter Score. NPS gauges how likely a customer of 1Password would recommend the brand to a friend. ENPS measures how likely 1Password employees would recommend working at 1Password to a friend.
Net Promoter Score
20
NPS Score
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-71
eNPS Score
| 0% | Promoters |
|---|---|
| 29% | Passive |
| 71% | Detractors |
