WPP NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

WPP

Marketing or Exec? Claim Your Free Account

WPP

Rate this Brand

About WPP's Brand

WPP is a communications service group that provides marketing and communications solutions.

Brand at a Glance

81%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.6/5

Customer Service

WPP NPS

WPP's Net Promoter Score (NPS) is a 6 with 45% Promoters, 16% Passives, and 39% Detractors. Net Promoter Score tracks whether WPP's customers would recommend using the product based on a scale of -100 to 100.

WPP Overall NPS

NPS

45%	Promoters
16%	Passives
39%	Detractors

WPP NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2023 10	Jul 2023	10
Aug 2023 14	Aug 2023	14
Nov 2023 13	Nov 2023	13
Jan 2024 11	Jan 2024	11
Feb 2024 8	Feb 2024	8
Mar 2024 6	Mar 2024	6
Jun 2024 5	Jun 2024	5
Aug 2024 3	Aug 2024	3
Nov 2024 5	Nov 2024	5
Jan 2025 3	Jan 2025	3
Apr 2025 4	Apr 2025	4
Aug 2025 6	Aug 2025	6

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

WPP NPS by Gender

Male customers rated WPP's NPS 108 points higher than Female customers.

Male

WPP's NPS was rated 58 by Male customers on Comparably.

75%

Promoters

Passives

17%

Detractors

Female

-50

WPP's NPS was rated -50 by Female customers on Comparably.

Promoters

50%

Passives

50%

Detractors

WPP NPS by Ethnicity

WPP's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 20	Caucasian	20
Asian or Pacific Islander -20	Asian or Pacific Islander	-20
Other 80	Other	80

WPP NPS by Age

WPP's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

26-30

100%

31-35

25%

50%

36-40

100%

41-45

67%

33%

WPP NPS by Usage

WPP's NPS was rated the highest by customers who have used WPP's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 46	Less than 1 Year	46
2 to 5 Years 0	2 to 5 Years	0

WPP Customer Reviews

Out of the 8 WPP customer reviews 7 were positive and 1 was constructive. WPP customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

WPP Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of WPP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

WPP Customer Loyalty Score by Gender

Male customers rated WPP's Customer Loyalty score 23% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of WPP.

Male

93%

Yes

Female

70%

Yes

WPP Customer Loyalty Score by Ethnicity

WPP's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of WPP.

out of 100

Caucasian

out of 100

Asian or Pacific Islander

100

out of 100

Other

WPP Customer Loyalty Score by Age

WPP's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of WPP.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%
31-35 78%	31-35	78%
36-40 100%	36-40	100%
41-45 70%	41-45	70%

WPP Customer Loyalty Score by Usage

WPP's Customer Loyalty score was rated the highest by customers who have used WPP's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	92%
2 to 5 Years	78%

WPP Customer Loyalty Score by Industry

WPP's Customer Loyalty score was rated 100% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%

WPP Product Quality

4/5

WPP has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock WPP's overall Product Quality score rated by its users and customers.

WPP Product Information

WPP’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated WPP's product the highest.

Website: http://www.wpp.com

Company Size: 10,000+ Employees

Industry

Marketing, Advertising and Research

Quick Insights into WPP Product Quality

WPP's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked WPP's Product Quality.

Ranked WPP Product Quality the Highest

26-30	5
Other	4.8
Tech	4.6

Ranked WPP Product Quality the Lowest

31-35	3.9
Asian or Pacific Islander	3.9
Female	3.9

WPP Product Quality Score by Gender

Male customers rated WPP's Product Quality score 0.6 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of WPP.

Male

4.5/5

Female

3.9/5

WPP Product Quality Score by Ethnicity

WPP's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of WPP.

Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 4.8	Other	4.8

WPP Product Quality Score by Age

WPP's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of WPP.

Summary	Age	Score
26-30 5	26-30	5
31-35 3.9	31-35	3.9
36-40 5	36-40	5
41-45 4.3	41-45	4.3

WPP Product Quality Score by Usage

WPP's Product Quality score was rated the highest by customers who have used WPP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.4
2 to 5 Years	4.5

WPP Product Quality Score by Industry

WPP's Product Quality score was rated 4.6 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.6

WPP Pricing

WPP ROI & Value For Money

3.7/5

WPP has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock WPP's overall ROI score rated by its users and customers.

WPP Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into WPP ROI

WPP's ROI score was rated highest by customers ages 36-40, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked WPP's ROI score.

Ranked WPP ROI the Highest

36-40	5
Other	4.8
Male	4.3

Ranked WPP ROI the Lowest

Caucasian	3.9
31-35	3.6
Female	3.5

WPP ROI Score by Gender

Male customers rated WPP's ROI score 0.8 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of WPP.

Male

4.3/5

Female

3.5/5

WPP ROI Score by Ethnicity

WPP's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of WPP.

Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.8	Other	4.8

WPP ROI Score by Age

WPP's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full ROI by Age data of WPP.

Summary	Age	Score
26-30 4.6	26-30	4.6
31-35 3.6	31-35	3.6
36-40 5	36-40	5
41-45 4.1	41-45	4.1

WPP ROI Score by Usage

WPP's ROI score was rated the highest by customers who have used WPP's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	4.1
2 to 5 Years	3.9

WPP ROI Score by Industry

WPP's ROI score was rated 4.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4.2

WPP Customer Satisfaction (CSAT)

WPP Customer Satisfaction (CSAT) Score

73 / 100

WPP has an overall Customer Satisfaction score of 73 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	40%
Satisfied	33%
Neither Satisfied nor Dissatisfied	23%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

40%

Satisfied

33%

Neither Satisfied nor Dissatisfied

23%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into WPP Customer Satisfaction

WPP's Customer Satisfaction score was rated highest by customers who have used WPP's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.

Sign Up to unlock insights into how customers have ranked WPP's Customer Satisfaction.

Ranked WPP Customer Satisfaction the Highest

2 to 5 Years	100%
36-40	100%
Caucasian	100%

Ranked WPP Customer Satisfaction the Lowest

Male	89%
Asian or Pacific Islander	80%
31-35	75%

WPP Customer Satisfaction Score by Gender

Female customers rated WPP's Customer Satisfaction score 11 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of WPP.

89 / 100

Male

	Very Satisfied	89%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	0%
	Satisfied	100%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

WPP Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

WPP's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WPP.

100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

WPP's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WPP.

80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Other

WPP's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WPP.

100 / 100

Very Satisfied	80%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

WPP Customer Satisfaction Score by Age

WPP's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of WPP.

100

Breakdown

Age

Score

31-35

75%

36-40

100%

41-45

100%

WPP Customer Satisfaction Score by Usage

WPP's Customer Satisfaction score was rated 100 points by customers who have used WPP's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	100
2 to 5 Years	100

WPP Customer Satisfaction Score by Industry

WPP's Customer Satisfaction score was rated 100 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "WPP Customer Satisfaction Score by Industry",
	"text": "WPP's Customer Satisfaction score was rated 100 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "WPP's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	100

WPP Customer Service

3.6/5

WPP has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock WPP's overall Customer Service score rated by its users and customers.

About WPP's Customer Service

Address

27 Farm Street, W1J 5RJ United Kingdom

Website

http://www.wpp.com

Quick Insights into WPP Customer Service

WPP's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked WPP's Customer Service score.

Ranked WPP Customer Service the Highest

36-40	4.8
Other	4.7
Male	4.2

Ranked WPP Customer Service the Lowest

Asian or Pacific Islander	3.4
41-45	3.3
Female	3.1

WPP Customer Service Score by Gender

Male customers rated WPP's Customer Service score 1.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of WPP.

Male

4.2/5

Female

3.1/5

WPP Customer Service Score by Ethnicity

WPP's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of WPP.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Other 4.7	Other	4.7

WPP Customer Service Score by Age

WPP's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of WPP.

100

Summary	Age	Customer Service Score
26-30 4.6	26-30	4.6
31-35 3.6	31-35	3.6
36-40 4.8	36-40	4.8
41-45 3.3	41-45	3.3

WPP Customer Service Score by Usage

WPP's Customer Service score was rated the highest by customers who have used WPP's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	4.1
2 to 5 Years	3.9

WPP Customer Service Score by Industry

WPP's Customer Service score was rated 4.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	4.2

WPP as an Employer

3.0/5

WPP has a 3.0/5 stars for its overall company culture rated by their employees

top

40%

CEO of WPP

Mark Read

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

WPP scored a 6 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of WPP would recommend the brand to a friend. ENPS measures how likely WPP employees would recommend working at WPP to a friend.

Net Promoter Score

NPS Score

45%	Promoters
16%	Passive
39%	Detractors

Employee Net Promoter Score

-6

eNPS Score

34%	Promoters
26%	Passive
40%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail