COIT NPS & Customer Reviews | Comparably
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COIT
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About COIT's Brand

Brand at a Glance

57%
Customer Loyalty
1.7/5
Product Quality
1.6/5
Pricing
1.7/5
Customer Service

COIT NPS

COIT's Net Promoter Score (NPS) is a -68 with 16% Promoters, 0% Passives, and 84% Detractors. Net Promoter Score tracks whether COIT's customers would recommend using the product based on a scale of -100 to 100.

COIT Overall NPS

-68
NPS
16%Promoters
0%Passives
84%Detractors
COIT Overall NPS

COIT NPS Trend

-100
-50
0
50
100
Dec 2020
-100
Dec 2020-100
Mar 2021
-100
Mar 2021-100
Sep 2021
-100
Sep 2021-100
Jan 2022
-71
Jan 2022-71
May 2022
-55
May 2022-55
Sep 2022
-60
Sep 2022-60
Mar 2023
-67
Mar 2023-67
Apr 2023
-71
Apr 2023-71
Jun 2023
-75
Jun 2023-75
May 2024
-77
May 2024-77
Nov 2024
-67
Nov 2024-67
Aug 2025
-69
Aug 2025-69

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

COIT NPS by Gender

Female customers rated COIT's NPS 34 points higher than Male customers.

Male

-100

COIT's NPS was rated -100 by Male customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Female

-66

COIT's NPS was rated -66 by Female customers on Comparably.

17%
Promoters
0%
Passives
83%
Detractors

COIT NPS by Ethnicity

COIT's NPS was rated -60 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-60
Caucasian-60

COIT NPS by Age

COIT's NPS was rated -66 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
17%
Passives
0%
Detractors
83%
66+17%0%83%

COIT NPS by Usage

COIT's NPS was rated the highest by customers who have used COIT's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-50
Less than 1 Year-50
Over 10 Years
-100
Over 10 Years-100

COIT Customer Reviews

Out of the 2 COIT customer reviews 0 were positive and 2 were constructive. COIT customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
repairing damage that they cause to rugs and floors
What can this brand most improve?
Get product but customer service is very poor

COIT Customer Loyalty

57%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

57% of COIT users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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57
57%
43
43%
COIT Customer Loyalty

COIT Customer Loyalty Score by Gender

Male customers rated COIT's Customer Loyalty score 9% higher than Female customers.

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Male
64%
Yes
Female
55%
Yes

COIT Customer Loyalty Score by Ethnicity

COIT's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.

% who answered "Yes"

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64
out of 100
Caucasian

COIT Customer Loyalty Score by Age

COIT's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
66+
70%
66+70%

COIT Customer Loyalty Score by Usage

COIT's Customer Loyalty score was rated the highest by customers who have used COIT's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33%
Over 10 Years
78%

COIT Product Quality

1.7/5

COIT has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.

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COIT Product Information

COIT’s product quality score is a 1.7 out of 5 as rated by its users and customers.

Website
https://www.coit.com/
Company Size
201-500 Employees

Quick Insights into COIT Product Quality

COIT's Product Quality score was rated highest by customers ages 66+, and rated lowest by Male customers.

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Ranked COIT Product Quality the Highest

66+
2
Less than 1 Year
1.6
Caucasian
1.5

Ranked COIT Product Quality the Lowest

Over 10 Years
1.6
Male
1.5

COIT Product Quality Score by Gender

COIT's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

COIT Product Quality Score by Ethnicity

COIT's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of COIT.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

COIT Product Quality Score by Age

COIT's Product Quality score was rated 2 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
2
66+2

COIT Product Quality Score by Usage

COIT's Product Quality score was rated 1.6 stars by customers who have used COIT's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.6
Over 10 Years
1.6

COIT Pricing

COIT ROI & Value For Money

1.6/5

COIT has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.

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Quick Insights into COIT ROI

COIT's ROI score was rated highest by customers who have used COIT's products/services for Less than 1 Year, and rated lowest by customers who have used COIT's products/services for Over 10 Years.

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Ranked COIT ROI the Highest

Less than 1 Year
1.6
66+
1.5
Caucasian
1.5

Ranked COIT ROI the Lowest

Male
1.5
Over 10 Years
1.5

COIT ROI Score by Gender

COIT's ROI score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

COIT ROI Score by Ethnicity

COIT's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of COIT.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

COIT ROI Score by Age

COIT's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of COIT.
0
1
2
3
4
5
66+
1.5
66+1.5

COIT ROI Score by Usage

COIT's ROI score was rated the highest by customers who have used COIT's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.6
Over 10 Years
1.5

COIT Customer Satisfaction (CSAT)

COIT Customer Satisfaction (CSAT) Score

25 / 100

COIT has an overall Customer Satisfaction score of 25 rated by its users and customers.

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Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied75%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into COIT Customer Satisfaction

COIT's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by Male customers.

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Ranked COIT Customer Satisfaction the Highest

66+
33%
Caucasian
25%
Female
25%

Ranked COIT Customer Satisfaction the Lowest

Male
0%

COIT Customer Satisfaction Score by Gender

Female customers rated COIT's Customer Satisfaction score 0 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of COIT.
0
Male
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
25 / 100
Female
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

COIT Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

COIT's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100
Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied75%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

COIT Customer Satisfaction Score by Age

COIT's Customer Satisfaction score was rated 33 points by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of COIT.
0
20
40
60
80
100
66+ CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
66+33%

COIT Customer Satisfaction Score by Usage

COIT's Customer Satisfaction score was rated 25 points by customers who have used COIT's products/services for Less than 1 Year.

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Less than 1 Year
25

COIT Customer Service

1.7/5

COIT has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.

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About COIT's Customer Service

Website

https://www.coit.com/


Phone Number

+1 973 929 0152

Quick Insights into COIT Customer Service

COIT's Customer Service score was rated highest by customers who have used COIT's products/services for Less than 1 Year, and rated lowest by customers who have used COIT's products/services for Over 10 Years.

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Ranked COIT Customer Service the Highest

Less than 1 Year
1.6
66+
1.5
Caucasian
1.5

Ranked COIT Customer Service the Lowest

Male
1.5
Over 10 Years
1.5

COIT Customer Service Score by Gender

COIT's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

COIT Customer Service Score by Ethnicity

COIT's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of COIT.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

COIT Customer Service Score by Age

COIT's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of COIT.
0
20
40
60
80
100
66+
1.5
66+1.5

COIT Customer Service Score by Usage

COIT's Customer Service score was rated the highest by customers who have used COIT's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
1.6
Over 10 Years
1.5

COIT as an Employer

2.8/5

COIT has a 2.8/5 stars for its overall company culture rated by their employees

  COIT CEO
bottom
35%
CEO of COIT

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

COIT scored a -68 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of COIT would recommend the brand to a friend. ENPS measures how likely COIT employees would recommend working at COIT to a friend.

Net Promoter Score

-68
NPS Score
16%Promoters
0%Passive
84%Detractors

Employee Net Promoter Score

0
eNPS Score
43%Promoters
14%Passive
43%Detractors

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