IRONMAN NPS & Customer Reviews | Comparably
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IRONMAN
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About IRONMAN's Brand

Ironman-listing and sign up ans information for Ironman races, and also offers online buying for event gear.

Brand at a Glance

73%
Customer Loyalty
3.4/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service

IRONMAN NPS

IRONMAN's Net Promoter Score (NPS) is a -19 with 36% Promoters, 9% Passives, and 55% Detractors. Net Promoter Score tracks whether IRONMAN's customers would recommend using the product based on a scale of -100 to 100.

IRONMAN Overall NPS

-19
NPS
36%Promoters
9%Passives
55%Detractors
IRONMAN Overall NPS

IRONMAN NPS Trend

-100
-50
0
50
100
Nov 2023
-23
Nov 2023-23
Jan 2024
-21
Jan 2024-21
Mar 2024
-22
Mar 2024-22
Apr 2024
-22
Apr 2024-22
May 2024
-20
May 2024-20
Oct 2024
-18
Oct 2024-18
Nov 2024
-18
Nov 2024-18
Apr 2025
-17
Apr 2025-17
Jun 2025
-17
Jun 2025-17
Oct 2025
-17
Oct 2025-17
Nov 2025
-19
Nov 2025-19
Jan 2026
-19
Jan 2026-19

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IRONMAN NPS by Gender

Male customers rated IRONMAN's NPS 12 points higher than Female customers.

Male

-30

IRONMAN's NPS was rated -30 by Male customers on Comparably.

35%
Promoters
0%
Passives
65%
Detractors

Female

-42

IRONMAN's NPS was rated -42 by Female customers on Comparably.

29%
Promoters
0%
Passives
71%
Detractors

IRONMAN NPS by Ethnicity

IRONMAN's NPS was rated -34 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-34
Caucasian-34

IRONMAN NPS by Age

IRONMAN's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
26-3033%0%67%
Promoters
57%
Passives
0%
Detractors
43%
31-3557%0%43%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
25%
Passives
0%
Detractors
75%
51-5525%0%75%
Promoters
40%
Passives
0%
Detractors
60%
56-6040%0%60%
Promoters
67%
Passives
0%
Detractors
33%
61-6567%0%33%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

IRONMAN NPS by Usage

IRONMAN's NPS was rated the highest by customers who have used IRONMAN's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-26
1 to 2 Years-26
2 to 5 Years
-26
2 to 5 Years-26
5 to 10 Years
-60
5 to 10 Years-60
Over 10 Years
-38
Over 10 Years-38

IRONMAN Customer Reviews

Out of the 6 IRONMAN customer reviews 1 was positive and 5 were constructive. IRONMAN customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
At a minimum their timing of the events must be fail safe.
What can this brand most improve?
Their Sponsor support and relations
What can this brand most improve?
Change its culture to value and communicate with customer.
What do you value most about this brand?
Organizational level of the Ironman races.
What can this brand most improve?
Take a customer right approach

IRONMAN Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of IRONMAN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
IRONMAN Customer Loyalty

IRONMAN Customer Loyalty Score by Gender

Male customers rated IRONMAN's Customer Loyalty score 29% higher than Female customers.

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Male
90%
Yes
Female
61%
Yes

IRONMAN Customer Loyalty Score by Ethnicity

IRONMAN's Customer Loyalty score was rated 81% by Caucasian customers on Comparably.

% who answered "Yes"

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81
out of 100
Caucasian

IRONMAN Customer Loyalty Score by Age

IRONMAN's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
26-30
100%
26-30100%
31-35
61%
31-3561%
36-40
70%
36-4070%
46-50
55%
46-5055%
51-55
100%
51-55100%
56-60
100%
56-60100%
61-65
100%
61-65100%
66+
70%
66+70%

IRONMAN Customer Loyalty Score by Usage

IRONMAN's Customer Loyalty score was rated the highest by customers who have used IRONMAN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
66%
2 to 5 Years
78%
5 to 10 Years
100%
Over 10 Years
93%

IRONMAN Customer Loyalty Score by Industry

IRONMAN's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
87%
Construction
70%

IRONMAN Product Quality

3.4/5

IRONMAN has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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IRONMAN Product Information

IRONMAN’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated IRONMAN's product the highest. Reviewers from the Construction industry rated IRONMAN the lowest at 2.6.

Website
http://eu.ironman.com/
Company Size
201-500 Employees

Quick Insights into IRONMAN Product Quality

IRONMAN's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers ages 66+.

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Ranked IRONMAN Product Quality the Highest

61-65
4.6
Tech
4.3
5 to 10 Years
3.7

Ranked IRONMAN Product Quality the Lowest

1 to 2 Years
3
Construction
2.6
66+
1.8

IRONMAN Product Quality Score by Gender

Female customers rated IRONMAN's Product Quality score 0.3 stars higher than Male customers.

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Male

3.2/5

Female

3.5/5

IRONMAN Product Quality Score by Ethnicity

IRONMAN's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2

IRONMAN Product Quality Score by Age

IRONMAN's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
2.8
26-302.8
31-35
3.6
31-353.6
36-40
2.6
36-402.6
46-50
3.1
46-503.1
51-55
3.2
51-553.2
56-60
3.2
56-603.2
61-65
4.6
61-654.6
66+
1.8
66+1.8

IRONMAN Product Quality Score by Usage

IRONMAN's Product Quality score was rated the highest by customers who have used IRONMAN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3
2 to 5 Years
3.3
5 to 10 Years
3.7
Over 10 Years
3.1

IRONMAN Product Quality Score by Industry

IRONMAN's Product Quality score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
4.3
Construction
2.6

IRONMAN Pricing

IRONMAN ROI & Value For Money

2.9/5

IRONMAN has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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IRONMAN Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Construction industry think that they had the lowest ROI from IRONMAN.

Quick Insights into IRONMAN ROI

IRONMAN's ROI score was rated highest by customers ages 61-65, and rated lowest by customers ages 51-55.

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Ranked IRONMAN ROI the Highest

61-65
4
Tech
3.6
Female
2.9

Ranked IRONMAN ROI the Lowest

Male
2.5
5 to 10 Years
2.4
51-55
1.7

IRONMAN ROI Score by Gender

Female customers rated IRONMAN's ROI score 0.4 stars higher than Male customers.

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Male

2.5/5

Female

2.9/5

IRONMAN ROI Score by Ethnicity

IRONMAN's ROI score was rated 2.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IRONMAN.
0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5

IRONMAN ROI Score by Age

IRONMAN's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
26-30
2.6
26-302.6
31-35
3.3
31-353.3
36-40
2.1
36-402.1
46-50
2.2
46-502.2
51-55
1.7
51-551.7
56-60
2.4
56-602.4
61-65
4
61-654
66+
1.8
66+1.8

IRONMAN ROI Score by Usage

IRONMAN's ROI score was rated the highest by customers who have used IRONMAN's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
2.7
2 to 5 Years
2.6
5 to 10 Years
2.4
Over 10 Years
2.6

IRONMAN ROI Score by Industry

IRONMAN's ROI score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
3.6
Construction
2.6

IRONMAN Customer Satisfaction (CSAT)

IRONMAN Customer Satisfaction (CSAT) Score

53 / 100

IRONMAN has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied27%
Satisfied26%
Neither Satisfied nor Dissatisfied12%
Dissatisfied12%
Very Dissatisfied23%
Very Satisfied
27%
Satisfied
26%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
12%
Very Dissatisfied
23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into IRONMAN Customer Satisfaction

IRONMAN's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.

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Ranked IRONMAN Customer Satisfaction the Highest

46-50
67%
2 to 5 Years
57%
Female
57%

Ranked IRONMAN Customer Satisfaction the Lowest

5 to 10 Years
40%
Construction
33%
66+
0%

IRONMAN Customer Satisfaction Score by Gender

Female customers rated IRONMAN's Customer Satisfaction score 15 points higher than Male customers.

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42 / 100
Male
Very Satisfied
26%
Satisfied
16%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
16%
Very Dissatisfied
37%
57 / 100
Female
Very Satisfied
14%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
0%

IRONMAN Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

IRONMAN's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.

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39 / 100
Very Satisfied22%
Satisfied17%
Neither Satisfied nor Dissatisfied9%
Dissatisfied22%
Very Dissatisfied30%
Very Satisfied
22%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
22%
Very Dissatisfied
30%

IRONMAN Customer Satisfaction Score by Age

IRONMAN's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
20
40
60
80
100
31-35 CSAT Score
50%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
33%
Very Dissatisfied
0%
31-3550%
46-50 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
46-5067%
51-55 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
51-550%
56-60 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
56-6025%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
66+0%

IRONMAN Customer Satisfaction Score by Usage

IRONMAN's Customer Satisfaction score was rated the highest by customers who have used IRONMAN's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
57
5 to 10 Years
40
Over 10 Years
45

IRONMAN Customer Satisfaction Score by Industry

IRONMAN's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
50
Construction
33

IRONMAN Customer Service

2.9/5

IRONMAN has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About IRONMAN's Customer Service

Website

http://eu.ironman.com/


Phone Number

(813) 868-5930

Quick Insights into IRONMAN Customer Service

IRONMAN's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Construction industry.

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Ranked IRONMAN Customer Service the Highest

31-35
3.6
Tech
3.3
Female
3

Ranked IRONMAN Customer Service the Lowest

Over 10 Years
2
66+
1.5
Construction
1.5

IRONMAN Customer Service Score by Gender

Female customers rated IRONMAN's Customer Service score 0.8 stars higher than Male customers.

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Male

2.2/5

Female

3/5

IRONMAN Customer Service Score by Ethnicity

IRONMAN's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4

IRONMAN Customer Service Score by Age

IRONMAN's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30
2.5
26-302.5
31-35
3.6
31-353.6
36-40
2.1
36-402.1
46-50
1.5
46-501.5
51-55
1.9
51-551.9
56-60
2
56-602
61-65
3.3
61-653.3
66+
1.5
66+1.5

IRONMAN Customer Service Score by Usage

IRONMAN's Customer Service score was rated the highest by customers who have used IRONMAN's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
2.5
2 to 5 Years
2.7
5 to 10 Years
2.4
Over 10 Years
2

IRONMAN Customer Service Score by Industry

IRONMAN's Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
3.3
Construction
1.5

IRONMAN as an Employer

2.6/5

IRONMAN has a 2.6/5 stars for its overall company culture rated by their employees

  IRONMAN CEO
bottom
45%
CEO of IRONMAN

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IRONMAN scored a -19 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of IRONMAN would recommend the brand to a friend. ENPS measures how likely IRONMAN employees would recommend working at IRONMAN to a friend.

Net Promoter Score

-19
NPS Score
36%Promoters
9%Passive
55%Detractors

Employee Net Promoter Score

-4
eNPS Score
34%Promoters
28%Passive
38%Detractors

Global Ranking Snapshot

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6
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