25
NPS
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Gaia
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About Gaia's Brand
Brand at a Glance
66%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Gaia NPS
Gaia's Net Promoter Score (NPS) is a 25 with 58% Promoters, 9% Passives, and 33% Detractors. Net Promoter Score tracks whether Gaia's customers would recommend using the product based on a scale of -100 to 100.
Gaia Overall NPS
| 58% | Promoters |
|---|---|
| 9% | Passives |
| 33% | Detractors |
Gaia NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 25 | Oct 2021 | 25 |
Jan 2022 18 | Jan 2022 | 18 |
Feb 2022 13 | Feb 2022 | 13 |
Mar 2022 17 | Mar 2022 | 17 |
Jul 2022 20 | Jul 2022 | 20 |
Sep 2022 14 | Sep 2022 | 14 |
Jan 2023 18 | Jan 2023 | 18 |
Apr 2023 23 | Apr 2023 | 23 |
May 2023 27 | May 2023 | 27 |
Jun 2023 30 | Jun 2023 | 30 |
Aug 2023 29 | Aug 2023 | 29 |
Aug 2025 25 | Aug 2025 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gaia NPS by Gender
Male customers rated Gaia's NPS 6 points higher than Female customers.
Male
40
Gaia's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
34
Gaia's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Gaia NPS by Ethnicity
Gaia's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Gaia NPS by Usage
Gaia's NPS was rated 0 points by customers who have used Gaia's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Gaia Customer Reviews
Out of the 2 Gaia customer reviews 1 was positive and 1 was constructive. Gaia customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Gaia Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Gaia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Gaia Customer Loyalty Score by Gender
Female customers rated Gaia's Customer Loyalty score 6% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Gaia.
Male
64%
Yes
Female
70%
Yes
Gaia Customer Loyalty Score by Ethnicity
Gaia's Customer Loyalty score was rated 49% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Gaia.
49
out of 100
Caucasian
Gaia Customer Loyalty Score by Usage
Gaia's Customer Loyalty score was rated 55% by customers who have used Gaia's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Gaia Product Quality
3.5/5
Gaia has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Gaia Product Information
Gaia’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.gaia.com
Quick Insights into Gaia Product Quality
Gaia's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Gaia Product Quality the Highest
Ranked Gaia Product Quality the Lowest
Gaia Product Quality Score by Gender
Male customers rated Gaia's Product Quality score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
Gaia Product Quality Score by Ethnicity
Gaia's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Gaia.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Gaia Product Quality Score by Usage
Gaia's Product Quality score was rated 3.2 stars by customers who have used Gaia's products/services for Less than 1 Year.
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Gaia Pricing
Gaia ROI & Value For Money
3.2/5
Gaia has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Gaia ROI
Gaia's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Gaia ROI the Highest
Ranked Gaia ROI the Lowest
Gaia ROI Score by Gender
Male customers rated Gaia's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Gaia.
Male
3.8/5
Female
3.6/5
Gaia ROI Score by Ethnicity
Gaia's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Gaia.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Gaia ROI Score by Usage
Gaia's ROI score was rated 2.7 stars by customers who have used Gaia's products/services for Less than 1 Year.
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Gaia Customer Satisfaction (CSAT)
Gaia Customer Satisfaction (CSAT) Score
58 / 100
Gaia has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
21%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gaia Customer Satisfaction
Gaia's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Gaia Customer Satisfaction the Highest
Gaia Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gaia's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Gaia.
66 / 100
Very Satisfied
50%
Satisfied
16%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%
Gaia Customer Service
3.2/5
Gaia has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Gaia's Customer Service
Website
http://www.gaia.com
Quick Insights into Gaia Customer Service
Gaia's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Gaia's Customer Service score.
Ranked Gaia Customer Service the Highest
Ranked Gaia Customer Service the Lowest
Gaia Customer Service Score by Gender
Female customers rated Gaia's Customer Service score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Gaia Customer Service Score by Ethnicity
Gaia's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Gaia.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Gaia Customer Service Score by Usage
Gaia's Customer Service score was rated 2.8 stars by customers who have used Gaia's products/services for Less than 1 Year.
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Gaia as an Employer
2.4/5
Gaia has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Gaia scored a 25 for Net Promoter Score and a -82 for Employee Net Promoter Score. NPS gauges how likely a customer of Gaia would recommend the brand to a friend. ENPS measures how likely Gaia employees would recommend working at Gaia to a friend.
Net Promoter Score
25
NPS Score
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-82
eNPS Score
| 6% | Promoters |
|---|---|
| 6% | Passive |
| 88% | Detractors |
