

"Valic is an insurance corporation that specializes in tax-qualified retirement plans, supplemental tax-deferred and after-tax investments."
VALIC's Net Promoter Score (NPS) is a -82 with 9% Promoters, 0% Passives, and 91% Detractors. Net Promoter Score tracks whether VALIC's customers would recommend using the product based on a scale of -100 to 100.
| 9% | Promoters |
|---|---|
| 0% | Passives |
| 91% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -87 | Feb 2024 | -87 |
Mar 2024 -89 | Mar 2024 | -89 |
Apr 2024 -89 | Apr 2024 | -89 |
May 2024 -89 | May 2024 | -89 |
Jun 2024 -89 | Jun 2024 | -89 |
Jul 2024 -85 | Jul 2024 | -85 |
Aug 2024 -81 | Aug 2024 | -81 |
Sep 2024 -81 | Sep 2024 | -81 |
Nov 2024 -81 | Nov 2024 | -81 |
Jan 2025 -83 | Jan 2025 | -83 |
Mar 2025 -83 | Mar 2025 | -83 |
Dec 2025 -83 | Dec 2025 | -83 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated VALIC's NPS 50 points higher than Female customers.
VALIC's NPS was rated -50 by Male customers on Comparably.
VALIC's NPS was rated -100 by Female customers on Comparably.
VALIC's NPS was rated -80 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
VALIC's NPS was rated -100 points by customers ages 66+ on Comparably.
VALIC's NPS was rated -88 points by customers who have used VALIC's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -88 | Over 10 Years | -88 |
Out of the 10 VALIC customer reviews 1 was positive and 9 were constructive. VALIC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of VALIC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated VALIC's Customer Loyalty score 11% higher than Male customers.
VALIC's Customer Loyalty score was rated 57% by Caucasian customers on Comparably.
% who answered "Yes"
VALIC's Customer Loyalty score was rated 67% by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 67% | 66+ | 67% |
VALIC's Customer Loyalty score was rated 72% by customers who have used VALIC's products/services for Over 10 Years.
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VALIC's Customer Loyalty score was rated 55% by Education industry customers.
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VALIC has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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VALIC’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated VALIC's product the highest.
VALIC's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated VALIC's Product Quality score 0.2 stars higher than Female customers.
VALIC's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
VALIC's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
VALIC's Product Quality score was rated 1.5 stars by customers who have used VALIC's products/services for Over 10 Years.
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VALIC's Product Quality score was rated 1.5 stars by Education industry customers.
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VALIC has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
VALIC's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated VALIC's ROI score 0.4 stars higher than Female customers.
VALIC's ROI score was rated 1.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
VALIC's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
VALIC's ROI score was rated 1.5 stars by customers who have used VALIC's products/services for Over 10 Years.
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VALIC's ROI score was rated 1.7 stars by Education industry customers.
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VALIC has an overall Customer Satisfaction score of 6 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
VALIC's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated VALIC's Customer Satisfaction score 0 points higher than Female customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 64% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 88% |
VALIC's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
VALIC's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
VALIC's Customer Satisfaction score was rated 6 points by customers who have used VALIC's products/services for Over 10 Years.
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VALIC's Customer Satisfaction score was rated 7 points by Education industry customers.
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}VALIC has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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Amarillo, TX United States of America
http://valic.com/
VALIC's Customer Service score was rated highest by customers ages 66+, and rated lowest by Male customers.
VALIC's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
VALIC's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
VALIC's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
VALIC's Customer Service score was rated 1.5 stars by customers who have used VALIC's products/services for Over 10 Years.
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VALIC's Customer Service score was rated 1.5 stars by Education industry customers.
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VALIC has a 3.7/5 stars for its overall company culture rated by their employees

VALIC scored a -82 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of VALIC would recommend the brand to a friend. ENPS measures how likely VALIC employees would recommend working at VALIC to a friend.
| 9% | Promoters |
|---|---|
| 0% | Passive |
| 91% | Detractors |
| 33% | Promoters |
|---|---|
| 67% | Passive |
| 0% | Detractors |