

CQL is a digital commerce agency with a 25+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design, coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record online revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include Petsmart, e.l.f. Cosmetics, Wolverine Worldwide, James Avery Artisan Jewelry, Escalade Sports, and more.
CQL's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether CQL's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 100 | Feb 2023 | 100 |
Apr 2024 100 | Apr 2024 | 100 |
Jul 2024 33 | Jul 2024 | 33 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of CQL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CQL has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock CQL's overall Product Quality score rated by its users and customers.
CQL’s product quality score is a 5 out of 5 as rated by its users and customers.
CQL has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock CQL's overall ROI score rated by its users and customers.
CQL has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CQL has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock CQL's overall Customer Service score rated by its users and customers.
3344 Grand Ridge Drive NE, Grand Rapids, MI 49525
https://www.cqlcorp.com/
6163651000
CQL has a 3.8/5 stars for its overall company culture rated by their employees

CQL scored a 34 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of CQL would recommend the brand to a friend. ENPS measures how likely CQL employees would recommend working at CQL to a friend.
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |