wwf NPS & Customer Reviews | Comparably
Brand Page
wwf
Marketing or Exec? Claim Your Free Account

About wwf's Brand

WWF is a non-profit conservation organization that is focused on stopping the degradation of Earth’s natural environment.

Brand at a Glance

80%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

wwf NPS

wwf's Net Promoter Score (NPS) is a 49 with 68% Promoters, 13% Passives, and 19% Detractors. Net Promoter Score tracks whether wwf's customers would recommend using the product based on a scale of -100 to 100.

wwf Overall NPS

49
NPS
68%Promoters
13%Passives
19%Detractors
wwf Overall NPS

wwf NPS Trend

-100
-50
0
50
100
May 2022
100
May 2022100
Jun 2022
100
Jun 2022100
Jul 2022
60
Jul 202260
Aug 2022
43
Aug 202243
Oct 2022
50
Oct 202250
Dec 2022
55
Dec 202255
Apr 2023
40
Apr 202340
Aug 2023
45
Aug 202345
Nov 2023
50
Nov 202350
Mar 2024
57
Mar 202457
Nov 2024
53
Nov 202453
Feb 2025
49
Feb 202549

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

wwf NPS by Gender

wwf's NPS was rated 67 by Male customers on Comparably.

Male

67

wwf's NPS was rated 67 by Male customers on Comparably.

67%
Promoters
33%
Passives
0%
Detractors

Female

N/A

wwf's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

wwf NPS by Usage

wwf's NPS was rated 67 points by customers who have used wwf's products/services for Less than 1 Year.

-100
-50
0
50
100
Less than 1 Year
67
Less than 1 Year67

wwf Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of wwf users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80
80%
20
20%
wwf Customer Loyalty

wwf Customer Loyalty Score by Gender

wwf's Customer Loyalty score was rated 70 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of wwf.
Male
70%
Yes
Female
N/A
Yes

wwf Customer Loyalty Score by Usage

wwf's Customer Loyalty score was rated 70% by customers who have used wwf's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
70%

wwf Product Quality

4/5

wwf has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock wwf's overall Product Quality score rated by its users and customers.

wwf Product Information

wwf’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://wwf.panda.org
Company Size
1,001-5,000 Employees

Industry

Tech
Business Services
Consumer Services
Energy

Quick Insights into wwf Product Quality

wwf's Product Quality score was rated highest by customers who have used wwf's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked wwf's Product Quality.

Ranked wwf Product Quality the Highest

Less than 1 Year
4.1
Male
4.1

wwf Product Quality Score by Gender

wwf's Product Quality score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of wwf.

Male

4.1/5

Female

N/A

wwf Product Quality Score by Usage

wwf's Product Quality score was rated 4.1 stars by customers who have used wwf's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.1

wwf Pricing

wwf ROI & Value For Money

4/5

wwf has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock wwf's overall ROI score rated by its users and customers.

Quick Insights into wwf ROI

wwf's ROI score was rated highest by Male customers.

Sign Up to unlock insights into how customers have ranked wwf's ROI score.

Ranked wwf ROI the Highest

Male
4.3
Less than 1 Year
4.1

wwf ROI Score by Gender

wwf's ROI score was rated 4.3 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of wwf.

Male

4.3/5

Female

N/A

wwf ROI Score by Usage

wwf's ROI score was rated 4.1 stars by customers who have used wwf's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
4.1

wwf Customer Satisfaction (CSAT)

wwf Customer Satisfaction (CSAT) Score

69 / 100

wwf has an overall Customer Satisfaction score of 69 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied54%
Satisfied15%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied15%
Very Satisfied
54%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into wwf Customer Satisfaction

wwf's Customer Satisfaction score was rated highest by customers who have used wwf's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked wwf's Customer Satisfaction.

Ranked wwf Customer Satisfaction the Highest

Less than 1 Year
67%
Male
67%

wwf Customer Satisfaction Score by Gender

wwf's Customer Satisfaction score was rated 67 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of wwf.
67 / 100
Male
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%

wwf Customer Satisfaction Score by Usage

wwf's Customer Satisfaction score was rated 67 points by customers who have used wwf's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
67

wwf Customer Service

4.1/5

wwf has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock wwf's overall Customer Service score rated by its users and customers.

About wwf's Customer Service

Address

1250 24th Street NW, Washington, DC United States of America


Website

http://wwf.panda.org


Phone Number

1(202) 293-9211

Quick Insights into wwf Customer Service

wwf's Customer Service score was rated highest by customers who have used wwf's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked wwf's Customer Service score.

Ranked wwf Customer Service the Highest

Less than 1 Year
4.3
Male
4.3

wwf Customer Service Score by Gender

wwf's Customer Service score was rated 4.3 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of wwf.

Male

4.3/5

Female

N/A

wwf Customer Service Score by Usage

wwf's Customer Service score was rated 4.3 stars by customers who have used wwf's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
4.3

wwf as an Employer

3.5/5

wwf has a 3.5/5 stars for its overall company culture rated by their employees

  wwf CEO
bottom
15%
CEO of wwf

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

wwf scored a 49 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of wwf would recommend the brand to a friend. ENPS measures how likely wwf employees would recommend working at wwf to a friend.

Net Promoter Score

49
NPS Score
68%Promoters
13%Passive
19%Detractors

Employee Net Promoter Score

0
eNPS Score
40%Promoters
20%Passive
40%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail