17
NPS
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Digikey
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About Digikey's Brand
Digi-Key is the electronic component distributor in North America.
Brand at a Glance
78%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
Digikey NPS
Digikey's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Digikey's customers would recommend using the product based on a scale of -100 to 100.
Digikey Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
Digikey NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 75 | Oct 2022 | 75 |
Nov 2022 80 | Nov 2022 | 80 |
Jan 2023 85 | Jan 2023 | 85 |
Jun 2023 75 | Jun 2023 | 75 |
Jul 2023 66 | Jul 2023 | 66 |
Dec 2023 50 | Dec 2023 | 50 |
Jan 2024 36 | Jan 2024 | 36 |
Feb 2024 16 | Feb 2024 | 16 |
May 2024 22 | May 2024 | 22 |
Nov 2024 13 | Nov 2024 | 13 |
Apr 2025 22 | Apr 2025 | 22 |
Dec 2025 17 | Dec 2025 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Digikey NPS by Gender
Digikey's NPS was rated 34 by Female customers on Comparably.
Female
34
Digikey's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Male
N/A
Digikey's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Digikey Customer Reviews
Out of the 2 Digikey customer reviews 1 was positive and 1 was constructive. Digikey customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Digikey Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Digikey users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Digikey Customer Loyalty Score by Gender
Digikey's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Digikey Product Quality
3.2/5
Digikey has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Digikey Product Information
Digikey’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- www.digikey.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Retail
Quick Insights into Digikey Product Quality
Digikey's Product Quality score was rated highest by Female customers.
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Ranked Digikey Product Quality the Highest
Digikey Product Quality Score by Gender
Digikey's Product Quality score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Digikey.
Female
3.1/5
Male
N/A
Digikey Pricing
Digikey ROI & Value For Money
3.4/5
Digikey has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Digikey ROI
Digikey's ROI score was rated highest by Female customers.
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Ranked Digikey ROI the Highest
Digikey ROI Score by Gender
Digikey's ROI score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Digikey Customer Satisfaction (CSAT)
Digikey Customer Satisfaction (CSAT) Score
63 / 100
Digikey has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Digikey Customer Satisfaction
Digikey's Customer Satisfaction score was rated highest by Female customers.
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Ranked Digikey Customer Satisfaction the Highest
Digikey Customer Satisfaction Score by Gender
Digikey's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Digikey.
67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Digikey Customer Service
3.2/5
Digikey has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Digikey's Customer Service
Address
Thief River Falls, MN United States of America
Website
www.digikey.com
Quick Insights into Digikey Customer Service
Digikey's Customer Service score was rated highest by Female customers.
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Ranked Digikey Customer Service the Highest
Digikey Customer Service Score by Gender
Digikey's Customer Service score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Digikey.
Female
3.1/5
Male
N/A
Digikey as an Employer
Consumer vs. Employees
Digikey scored a 17 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Digikey would recommend the brand to a friend. ENPS measures how likely Digikey employees would recommend working at Digikey to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
