15
NPS
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Purina
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About Purina's Brand
Nestlé Purina PetCare manufactures and distributes the pet food.
Brand at a Glance
79%
Customer Loyalty
3.8/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Purina CMO
Purina NPS
Purina's Net Promoter Score (NPS) is a 15 with 47% Promoters, 21% Passives, and 32% Detractors. Net Promoter Score tracks whether Purina's customers would recommend using the product based on a scale of -100 to 100.
Purina Overall NPS
| 47% | Promoters |
|---|---|
| 21% | Passives |
| 32% | Detractors |
Purina NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -5 | Feb 2024 | -5 |
Mar 2024 -10 | Mar 2024 | -10 |
Apr 2024 -4 | Apr 2024 | -4 |
May 2024 6 | May 2024 | 6 |
Jun 2024 10 | Jun 2024 | 10 |
Oct 2024 7 | Oct 2024 | 7 |
Nov 2024 5 | Nov 2024 | 5 |
Dec 2024 9 | Dec 2024 | 9 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 11 | Feb 2025 | 11 |
Aug 2025 12 | Aug 2025 | 12 |
Oct 2025 16 | Oct 2025 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Purina NPS by Gender
Female customers rated Purina's NPS 25 points higher than Male customers.
Male
-25
Purina's NPS was rated -25 by Male customers on Comparably.
0%
Promoters
75%
Passives
25%
Detractors
Female
0
Purina's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Purina NPS by Ethnicity
Purina's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Purina NPS by Usage
Purina's NPS was rated the highest by customers who have used Purina's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Over 10 Years -34 | Over 10 Years | -34 |
Purina Customer Reviews
Out of the 2 Purina customer reviews 1 was positive and 1 was constructive. Purina customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Purina Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Purina users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Purina Customer Loyalty Score by Gender
Female customers rated Purina's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Purina.
Male
78%
Yes
Female
100%
Yes
Purina Customer Loyalty Score by Ethnicity
Purina's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Purina.
85
out of 100
Caucasian
Purina Customer Loyalty Score by Usage
Purina's Customer Loyalty score was rated the highest by customers who have used Purina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Purina Product Quality
3.8/5
Purina has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Purina Product Information
Purina’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://purina.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Food & Beverages
Quick Insights into Purina Product Quality
Purina's Product Quality score was rated highest by customers who have used Purina's products/services for Less than 1 Year, and rated lowest by customers who have used Purina's products/services for Over 10 Years.
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Ranked Purina Product Quality the Highest
Ranked Purina Product Quality the Lowest
Purina Product Quality Score by Gender
Purina's Product Quality score was rated 3.4 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Purina.
Male
3.4/5
Female
3.4/5
Purina Product Quality Score by Ethnicity
Purina's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Purina.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Purina Product Quality Score by Usage
Purina's Product Quality score was rated the highest by customers who have used Purina's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Purina Pricing
Purina ROI & Value For Money
3.3/5
Purina has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Purina ROI
Purina's ROI score was rated highest by customers who have used Purina's products/services for Less than 1 Year, and rated lowest by customers who have used Purina's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Purina's ROI score.
Ranked Purina ROI the Highest
Ranked Purina ROI the Lowest
Purina ROI Score by Gender
Male customers rated Purina's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Purina.
Male
3/5
Female
2.5/5
Purina ROI Score by Ethnicity
Purina's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Purina.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Purina ROI Score by Usage
Purina's ROI score was rated the highest by customers who have used Purina's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Purina Customer Satisfaction (CSAT)
Purina Customer Satisfaction (CSAT) Score
67 / 100
Purina has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Purina Customer Satisfaction
Purina's Customer Satisfaction score was rated highest by customers who have used Purina's products/services for Less than 1 Year, and rated lowest by customers who have used Purina's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Purina's Customer Satisfaction.
Ranked Purina Customer Satisfaction the Highest
Ranked Purina Customer Satisfaction the Lowest
Purina Customer Satisfaction Score by Gender
Male customers rated Purina's Customer Satisfaction score 35 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Purina.
75 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
40 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Purina Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Purina's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Purina.
50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
17%
Very Dissatisfied
17%
Purina Customer Satisfaction Score by Usage
Purina's Customer Satisfaction score was rated the highest by customers who have used Purina's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Purina Customer Service
3.4/5
Purina has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Purina's Customer Service
Address
Wilkes Barre, PA United States of America
Website
http://purina.com/
Quick Insights into Purina Customer Service
Purina's Customer Service score was rated highest by customers who have used Purina's products/services for Less than 1 Year, and rated lowest by customers who have used Purina's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Purina's Customer Service score.
Ranked Purina Customer Service the Highest
Ranked Purina Customer Service the Lowest
Purina Customer Service Score by Gender
Male customers rated Purina's Customer Service score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Purina.
Male
3/5
Female
2.1/5
Purina Customer Service Score by Ethnicity
Purina's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Purina.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Purina Customer Service Score by Usage
Purina's Customer Service score was rated the highest by customers who have used Purina's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Purina as an Employer
3.8/5
Purina has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Purina scored a 15 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Purina would recommend the brand to a friend. ENPS measures how likely Purina employees would recommend working at Purina to a friend.
Net Promoter Score
15
NPS Score
| 47% | Promoters |
|---|---|
| 21% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 47% | Promoters |
|---|---|
| 0% | Passive |
| 53% | Detractors |
