30
NPS
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NORC
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About NORC's Brand
Brand at a Glance
59%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
NORC NPS
NORC's Net Promoter Score (NPS) is a 30 with 60% Promoters, 10% Passives, and 30% Detractors. Net Promoter Score tracks whether NORC's customers would recommend using the product based on a scale of -100 to 100.
NORC Overall NPS
| 60% | Promoters |
|---|---|
| 10% | Passives |
| 30% | Detractors |
NORC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 -100 | Sep 2021 | -100 |
Mar 2022 -100 | Mar 2022 | -100 |
Apr 2022 -66 | Apr 2022 | -66 |
Oct 2022 -25 | Oct 2022 | -25 |
Dec 2022 0 | Dec 2022 | 0 |
Aug 2023 17 | Aug 2023 | 17 |
Mar 2024 29 | Mar 2024 | 29 |
May 2024 37 | May 2024 | 37 |
Oct 2024 44 | Oct 2024 | 44 |
Nov 2025 30 | Nov 2025 | 30 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NORC Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of NORC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
NORC Product Quality
3.9/5
NORC has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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NORC Product Information
NORC’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.norc.org/
NORC Pricing
NORC ROI & Value For Money
3.9/5
NORC has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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NORC Customer Satisfaction (CSAT)
NORC Customer Satisfaction (CSAT) Score
100 / 100
NORC has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NORC Customer Service
3.7/5
NORC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About NORC's Customer Service
Website
http://www.norc.org/
NORC as an Employer
3.0/5
NORC has a 3.0/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
NORC scored a 30 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of NORC would recommend the brand to a friend. ENPS measures how likely NORC employees would recommend working at NORC to a friend.
Net Promoter Score
30
NPS Score
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
