52
NPS
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TAO Group
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About TAO Group's Brand
A leading restaurant and nightlife company that develops, owns, and operates many of the most successful properties in the US.
Brand at a Glance
83%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
TAO Group NPS
TAO Group's Net Promoter Score (NPS) is a 52 with 73% Promoters, 6% Passives, and 21% Detractors. Net Promoter Score tracks whether TAO Group's customers would recommend using the product based on a scale of -100 to 100.
TAO Group Overall NPS
| 73% | Promoters |
|---|---|
| 6% | Passives |
| 21% | Detractors |
TAO Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 50 | Sep 2023 | 50 |
Oct 2023 51 | Oct 2023 | 51 |
Nov 2023 51 | Nov 2023 | 51 |
Dec 2023 49 | Dec 2023 | 49 |
Mar 2024 51 | Mar 2024 | 51 |
May 2024 53 | May 2024 | 53 |
Jun 2024 53 | Jun 2024 | 53 |
Sep 2024 51 | Sep 2024 | 51 |
Oct 2024 50 | Oct 2024 | 50 |
May 2025 50 | May 2025 | 50 |
Oct 2025 50 | Oct 2025 | 50 |
Dec 2025 52 | Dec 2025 | 52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TAO Group NPS by Gender
Female customers rated TAO Group's NPS 35 points higher than Male customers.
Male
40
TAO Group's NPS was rated 40 by Male customers on Comparably.
70%
Promoters
0%
Passives
30%
Detractors
Female
75
TAO Group's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
TAO Group NPS by Ethnicity
TAO Group's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 43 | Caucasian | 43 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 100 | Other | 100 |
TAO Group NPS by Age
TAO Group's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
TAO Group NPS by Usage
TAO Group's NPS was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 49 | Less than 1 Year | 49 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
Over 10 Years 100 | Over 10 Years | 100 |
TAO Group Customer Reviews
Out of the 5 TAO Group customer reviews 5 were positive and 0 were constructive. TAO Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
TAO Group Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of TAO Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TAO Group Customer Loyalty Score by Gender
Female customers rated TAO Group's Customer Loyalty score 7% higher than Male customers.
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Male
82%
Yes
Female
89%
Yes
TAO Group Customer Loyalty Score by Ethnicity
TAO Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TAO Group.
74
out of 100
Caucasian
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
TAO Group Customer Loyalty Score by Age
TAO Group's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TAO Group.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
TAO Group Customer Loyalty Score by Usage
TAO Group's Customer Loyalty score was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
TAO Group Customer Loyalty Score by Industry
TAO Group's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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TAO Group Product Quality
4.2/5
TAO Group has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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TAO Group Product Information
TAO Group’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated TAO Group's product the highest. Reviewers from the Arts and Entertainment industry rated TAO Group the lowest at 2.8.
- Website
- http://taogroup.com
- Company Size
- 501-1,000 Employees
Quick Insights into TAO Group Product Quality
TAO Group's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked TAO Group Product Quality the Highest
Ranked TAO Group Product Quality the Lowest
TAO Group Product Quality Score by Gender
Female customers rated TAO Group's Product Quality score 0.4 stars higher than Male customers.
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Male
4.1/5
Female
4.5/5
TAO Group Product Quality Score by Ethnicity
TAO Group's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TAO Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 5 | Other | 5 |
TAO Group Product Quality Score by Age
TAO Group's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TAO Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.9 | 41-45 | 3.9 |
TAO Group Product Quality Score by Usage
TAO Group's Product Quality score was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TAO Group Product Quality Score by Industry
TAO Group's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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TAO Group Pricing
TAO Group ROI & Value For Money
4.2/5
TAO Group has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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TAO Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from TAO Group.
Quick Insights into TAO Group ROI
TAO Group's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used TAO Group's products/services for Less than 1 Year.
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Ranked TAO Group ROI the Highest
Ranked TAO Group ROI the Lowest
TAO Group ROI Score by Gender
Female customers rated TAO Group's ROI score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
TAO Group ROI Score by Ethnicity
TAO Group's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TAO Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 5 | Other | 5 |
TAO Group ROI Score by Age
TAO Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TAO Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.9 | 41-45 | 3.9 |
TAO Group ROI Score by Usage
TAO Group's ROI score was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TAO Group ROI Score by Industry
TAO Group's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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TAO Group Customer Satisfaction (CSAT)
TAO Group Customer Satisfaction (CSAT) Score
80 / 100
TAO Group has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TAO Group Customer Satisfaction
TAO Group's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked TAO Group Customer Satisfaction the Highest
Ranked TAO Group Customer Satisfaction the Lowest
TAO Group Customer Satisfaction Score by Gender
Female customers rated TAO Group's Customer Satisfaction score 20 points higher than Male customers.
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80 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
100 / 100
FemaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TAO Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TAO Group's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to African American/Black
TAO Group's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
TAO Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TAO Group.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
TAO Group's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TAO Group.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
TAO Group Customer Satisfaction Score by Age
TAO Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of TAO Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 75% |
TAO Group Customer Satisfaction Score by Usage
TAO Group's Customer Satisfaction score was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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TAO Group Customer Satisfaction Score by Industry
TAO Group's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "TAO Group Customer Satisfaction Score by Industry",
"text": "TAO Group's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
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"label": "Hospitality",
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"scoreClassName": "",
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}TAO Group Customer Service
4.3/5
TAO Group has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock TAO Group's overall Customer Service score rated by its users and customers.
About TAO Group's Customer Service
Website
http://taogroup.com
Quick Insights into TAO Group Customer Service
TAO Group's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked TAO Group Customer Service the Highest
Ranked TAO Group Customer Service the Lowest
TAO Group Customer Service Score by Gender
Female customers rated TAO Group's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TAO Group.
Male
4/5
Female
4.5/5
TAO Group Customer Service Score by Ethnicity
TAO Group's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TAO Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 5 | Other | 5 |
TAO Group Customer Service Score by Age
TAO Group's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TAO Group.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 5 | 36-40 | 5 |
41-45 3.9 | 41-45 | 3.9 |
TAO Group Customer Service Score by Usage
TAO Group's Customer Service score was rated the highest by customers who have used TAO Group's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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TAO Group Customer Service Score by Industry
TAO Group's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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TAO Group as an Employer
Consumer vs. Employees
TAO Group scored a 52 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of TAO Group would recommend the brand to a friend. ENPS measures how likely TAO Group employees would recommend working at TAO Group to a friend.
Net Promoter Score
52
NPS Score
| 73% | Promoters |
|---|---|
| 6% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
