4
NPS
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ACLU
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About ACLU's Brand
Brand at a Glance
71%
Customer Loyalty
3.1/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
ACLU NPS
ACLU's Net Promoter Score (NPS) is a 4 with 47% Promoters, 10% Passives, and 43% Detractors. Net Promoter Score tracks whether ACLU's customers would recommend using the product based on a scale of -100 to 100.
ACLU Overall NPS
| 47% | Promoters |
|---|---|
| 10% | Passives |
| 43% | Detractors |
ACLU NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 0 | Aug 2022 | 0 |
Oct 2022 -11 | Oct 2022 | -11 |
Jan 2023 -9 | Jan 2023 | -9 |
Apr 2023 0 | Apr 2023 | 0 |
Oct 2023 0 | Oct 2023 | 0 |
Jan 2024 -8 | Jan 2024 | -8 |
Mar 2024 -1 | Mar 2024 | -1 |
Apr 2024 7 | Apr 2024 | 7 |
Sep 2025 0 | Sep 2025 | 0 |
Mar 2026 5 | Mar 2026 | 5 |
Jun 2026 0 | Jun 2026 | 0 |
Jul 2026 4 | Jul 2026 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ACLU NPS by Gender
Female customers rated ACLU's NPS 109 points higher than Male customers.
Male
-34
ACLU's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
75
ACLU's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
ACLU NPS by Age
ACLU's NPS was rated -34 points by customers ages 66+ on Comparably.
ACLU NPS by Usage
ACLU's NPS was rated 100 points by customers who have used ACLU's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
ACLU Customer Reviews
Out of the 2 ACLU customer reviews 2 were positive and 0 were constructive. ACLU customer reviews reflect that all customers have a favorable experience using the products/services of the company.
ACLU Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of ACLU users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ACLU Customer Loyalty Score by Gender
Female customers rated ACLU's Customer Loyalty score 38% higher than Male customers.
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Male
40%
Yes
Female
78%
Yes
ACLU Customer Loyalty Score by Age
ACLU's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ACLU.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
ACLU Customer Loyalty Score by Usage
ACLU's Customer Loyalty score was rated 100% by customers who have used ACLU's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ACLU Product Quality
3.1/5
ACLU has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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ACLU Product Information
ACLU’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://aclu.org
- Company Size
- 1,001-5,000 Employees
Quick Insights into ACLU Product Quality
ACLU's Product Quality score was rated highest by customers who have used ACLU's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked ACLU Product Quality the Highest
Ranked ACLU Product Quality the Lowest
ACLU Product Quality Score by Gender
Female customers rated ACLU's Product Quality score 1.9 stars higher than Male customers.
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Male
2/5
Female
3.9/5
ACLU Product Quality Score by Age
ACLU's Product Quality score was rated 2 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ACLU.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2 | 66+ | 2 |
ACLU Product Quality Score by Usage
ACLU's Product Quality score was rated 5 stars by customers who have used ACLU's products/services for Over 10 Years.
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ACLU Pricing
ACLU ROI & Value For Money
3.2/5
ACLU has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into ACLU ROI
ACLU's ROI score was rated highest by customers who have used ACLU's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked ACLU ROI the Highest
Ranked ACLU ROI the Lowest
ACLU ROI Score by Gender
Female customers rated ACLU's ROI score 2.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of ACLU.
Male
2/5
Female
4.5/5
ACLU ROI Score by Age
ACLU's ROI score was rated 2 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of ACLU.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2 | 66+ | 2 |
ACLU ROI Score by Usage
ACLU's ROI score was rated 5 stars by customers who have used ACLU's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
ACLU Customer Satisfaction (CSAT)
ACLU Customer Satisfaction (CSAT) Score
65 / 100
ACLU has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
21%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ACLU Customer Satisfaction
ACLU's Customer Satisfaction score was rated highest by Female customers.
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Ranked ACLU Customer Satisfaction the Highest
ACLU Customer Satisfaction Score by Gender
ACLU's Customer Satisfaction score was rated 75 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ACLU.
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ACLU Customer Satisfaction Score by Age
ACLU's Customer Satisfaction score was rated 67 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ACLU.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 67% |
ACLU Customer Service
3.3/5
ACLU has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About ACLU's Customer Service
Website
http://aclu.org
Quick Insights into ACLU Customer Service
ACLU's Customer Service score was rated highest by customers who have used ACLU's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked ACLU Customer Service the Highest
Ranked ACLU Customer Service the Lowest
ACLU Customer Service Score by Gender
Female customers rated ACLU's Customer Service score 1.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ACLU.
Male
2/5
Female
3.9/5
ACLU Customer Service Score by Age
ACLU's Customer Service score was rated 2 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ACLU.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2 | 66+ | 2 |
ACLU Customer Service Score by Usage
ACLU's Customer Service score was rated 5 stars by customers who have used ACLU's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
ACLU as an Employer
Consumer vs. Employees
ACLU scored a 4 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of ACLU would recommend the brand to a friend. ENPS measures how likely ACLU employees would recommend working at ACLU to a friend.
Net Promoter Score
4
NPS Score
| 47% | Promoters |
|---|---|
| 10% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
