61
NPS
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Deseret Book
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About Deseret Book's Brand
Deseret Book is a trusted resource for publishing, retail, and wholesale products serving members of The Church of Jesus Christ of Latter-day Saints.
Brand at a Glance
81%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.4/5
Customer Service
Deseret Book NPS
Deseret Book's Net Promoter Score (NPS) is a 61 with 74% Promoters, 13% Passives, and 13% Detractors. Net Promoter Score tracks whether Deseret Book's customers would recommend using the product based on a scale of -100 to 100.
Deseret Book Overall NPS
| 74% | Promoters |
|---|---|
| 13% | Passives |
| 13% | Detractors |
Deseret Book NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
Oct 2022 90 | Oct 2022 | 90 |
Dec 2022 90 | Dec 2022 | 90 |
Jan 2023 91 | Jan 2023 | 91 |
Aug 2023 76 | Aug 2023 | 76 |
Oct 2023 64 | Oct 2023 | 64 |
Nov 2023 60 | Nov 2023 | 60 |
Dec 2023 61 | Dec 2023 | 61 |
Jan 2024 65 | Jan 2024 | 65 |
Feb 2024 67 | Feb 2024 | 67 |
May 2024 58 | May 2024 | 58 |
Apr 2025 60 | Apr 2025 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Deseret Book NPS by Gender
Female customers rated Deseret Book's NPS 55 points higher than Male customers.
Male
25
Deseret Book's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
80
Deseret Book's NPS was rated 80 by Female customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Deseret Book NPS by Ethnicity
Deseret Book's NPS was rated 61 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 61 | Caucasian | 61 |
Deseret Book NPS by Age
Deseret Book's NPS was rated 67 points by customers ages 66+ on Comparably.
Deseret Book NPS by Usage
Deseret Book's NPS was rated the highest by customers who have used Deseret Book's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 80 | Over 10 Years | 80 |
Deseret Book Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Deseret Book users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Deseret Book Customer Loyalty Score by Gender
Male customers rated Deseret Book's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Deseret Book Customer Loyalty Score by Ethnicity
Deseret Book's Customer Loyalty score was rated 89% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Deseret Book.
89
out of 100
Caucasian
Deseret Book Customer Loyalty Score by Age
Deseret Book's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Deseret Book.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
Deseret Book Customer Loyalty Score by Usage
Deseret Book's Customer Loyalty score was rated the highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Deseret Book Customer Loyalty Score by Industry
Deseret Book's Customer Loyalty score was rated 70% by Education industry customers.
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Deseret Book Product Quality
4.4/5
Deseret Book has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Deseret Book Product Information
Deseret Book’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Deseret Book's product the highest.
- Website
- http://www.deseretbook.com
- Company Size
- 501-1,000 Employees
Industry
Retail
Quick Insights into Deseret Book Product Quality
Deseret Book's Product Quality score was rated highest by customers from the Education industry, and rated lowest by Male customers.
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Ranked Deseret Book Product Quality the Highest
Ranked Deseret Book Product Quality the Lowest
Deseret Book Product Quality Score by Gender
Female customers rated Deseret Book's Product Quality score 0.7 stars higher than Male customers.
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Male
4.1/5
Female
4.8/5
Deseret Book Product Quality Score by Ethnicity
Deseret Book's Product Quality score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Deseret Book.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Deseret Book Product Quality Score by Age
Deseret Book's Product Quality score was rated 4.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Deseret Book.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 4.1 | 66+ | 4.1 |
Deseret Book Product Quality Score by Usage
Deseret Book's Product Quality score was rated the highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Deseret Book Product Quality Score by Industry
Deseret Book's Product Quality score was rated 5 stars by Education industry customers.
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Deseret Book Pricing
Deseret Book ROI & Value For Money
4.2/5
Deseret Book has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Deseret Book Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Deseret Book ROI
Deseret Book's ROI score was rated highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and rated lowest by customers who have used Deseret Book's products/services for Over 10 Years.
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Ranked Deseret Book ROI the Highest
Ranked Deseret Book ROI the Lowest
Deseret Book ROI Score by Gender
Deseret Book's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Deseret Book ROI Score by Ethnicity
Deseret Book's ROI score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Deseret Book.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Deseret Book ROI Score by Age
Deseret Book's ROI score was rated 4.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Deseret Book.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 4.1 | 66+ | 4.1 |
Deseret Book ROI Score by Usage
Deseret Book's ROI score was rated the highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Deseret Book ROI Score by Industry
Deseret Book's ROI score was rated 4.1 stars by Education industry customers.
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Deseret Book Customer Satisfaction (CSAT)
Deseret Book Customer Satisfaction (CSAT) Score
89 / 100
Deseret Book has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
61%
Satisfied
28%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Deseret Book Customer Satisfaction
Deseret Book's Customer Satisfaction score was rated highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Deseret Book Customer Satisfaction the Highest
Ranked Deseret Book Customer Satisfaction the Lowest
Deseret Book Customer Satisfaction Score by Gender
Female customers rated Deseret Book's Customer Satisfaction score 25 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Deseret Book.
75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Deseret Book Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Deseret Book's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Deseret Book.
88 / 100
Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Deseret Book Customer Satisfaction Score by Age
Deseret Book's Customer Satisfaction score was rated 67 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Deseret Book.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 67% |
Deseret Book Customer Satisfaction Score by Usage
Deseret Book's Customer Satisfaction score was rated the highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Deseret Book Customer Satisfaction Score by Industry
Deseret Book's Customer Satisfaction score was rated 100 points by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Deseret Book Customer Satisfaction Score by Industry",
"text": "Deseret Book's Customer Satisfaction score was rated 100 points by Education industry customers.",
"bars": [
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Deseret Book's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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}
]
}Deseret Book Customer Service
4.4/5
Deseret Book has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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About Deseret Book's Customer Service
Address
57 W. South Temple, Salt Lake City, UT 84101
Website
http://www.deseretbook.com
Quick Insights into Deseret Book Customer Service
Deseret Book's Customer Service score was rated highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Deseret Book Customer Service the Highest
Ranked Deseret Book Customer Service the Lowest
Deseret Book Customer Service Score by Gender
Female customers rated Deseret Book's Customer Service score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Deseret Book Customer Service Score by Ethnicity
Deseret Book's Customer Service score was rated 4.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Deseret Book.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Deseret Book Customer Service Score by Age
Deseret Book's Customer Service score was rated 4.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Deseret Book.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 4.5 | 66+ | 4.5 |
Deseret Book Customer Service Score by Usage
Deseret Book's Customer Service score was rated the highest by customers who have used Deseret Book's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Deseret Book Customer Service Score by Industry
Deseret Book's Customer Service score was rated 4.5 stars by Education industry customers.
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Deseret Book as an Employer
4.1/5
Deseret Book has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Deseret Book scored a 61 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Deseret Book would recommend the brand to a friend. ENPS measures how likely Deseret Book employees would recommend working at Deseret Book to a friend.
Net Promoter Score
61
NPS Score
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
