20
NPS
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viking
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About viking's Brand
Viking, is an office supply mail order catalogue company based in the United Kingdom.
Brand at a Glance
60%
Customer Loyalty
3/5
Product Quality
2.5/5
Pricing
2.9/5
Customer Service
viking NPS
viking's Net Promoter Score (NPS) is a 20 with 50% Promoters, 20% Passives, and 30% Detractors. Net Promoter Score tracks whether viking's customers would recommend using the product based on a scale of -100 to 100.
viking Overall NPS
| 50% | Promoters |
|---|---|
| 20% | Passives |
| 30% | Detractors |
viking NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 0 | May 2021 | 0 |
Nov 2021 50 | Nov 2021 | 50 |
May 2022 66 | May 2022 | 66 |
Jul 2022 34 | Jul 2022 | 34 |
Aug 2022 43 | Aug 2022 | 43 |
Jun 2023 25 | Jun 2023 | 25 |
Aug 2023 33 | Aug 2023 | 33 |
Jul 2024 20 | Jul 2024 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
viking Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of viking users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
viking Product Quality
3/5
viking has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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viking Product Information
viking’s product quality score is a 3 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
viking Pricing
viking ROI & Value For Money
2.5/5
viking has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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viking Customer Satisfaction (CSAT)
viking Customer Satisfaction (CSAT) Score
50 / 100
viking has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
viking Customer Service
2.9/5
viking has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About viking's Customer Service
Address
Greenwood, MS United States of America
Website
http://www.viking-direct.co.uk/
Phone Number
44 8444 123 435
viking as an Employer
3.2/5
viking has a 3.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
viking scored a 20 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of viking would recommend the brand to a friend. ENPS measures how likely viking employees would recommend working at viking to a friend.
Net Promoter Score
20
NPS Score
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
