13
NPS
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Cricut
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About Cricut's Brand
Brand at a Glance
85%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Cricut NPS
Cricut's Net Promoter Score (NPS) is a 13 with 49% Promoters, 15% Passives, and 36% Detractors. Net Promoter Score tracks whether Cricut's customers would recommend using the product based on a scale of -100 to 100.
Cricut Overall NPS
| 49% | Promoters |
|---|---|
| 15% | Passives |
| 36% | Detractors |
Cricut NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 8 | May 2023 | 8 |
Jun 2023 10 | Jun 2023 | 10 |
Jul 2023 8 | Jul 2023 | 8 |
Dec 2023 10 | Dec 2023 | 10 |
Feb 2024 10 | Feb 2024 | 10 |
Mar 2024 10 | Mar 2024 | 10 |
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 10 | Jul 2024 | 10 |
Dec 2024 12 | Dec 2024 | 12 |
Apr 2025 12 | Apr 2025 | 12 |
Aug 2025 12 | Aug 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cricut NPS by Gender
Female customers rated Cricut's NPS 2 points higher than Male customers.
Male
8
Cricut's NPS was rated 8 by Male customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
Female
10
Cricut's NPS was rated 10 by Female customers on Comparably.
50%
Promoters
10%
Passives
40%
Detractors
Cricut NPS by Ethnicity
Cricut's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Cricut NPS by Age
Cricut's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Cricut NPS by Usage
Cricut's NPS was rated the highest by customers who have used Cricut's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -21 | Less than 1 Year | -21 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -28 | Over 10 Years | -28 |
Cricut Customer Reviews
Out of the 10 Cricut customer reviews 7 were positive and 3 were constructive. Cricut customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cricut Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Cricut users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cricut Customer Loyalty Score by Gender
Male customers rated Cricut's Customer Loyalty score 1% higher than Female customers.
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Male
92%
Yes
Female
91%
Yes
Cricut Customer Loyalty Score by Ethnicity
Cricut's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cricut.
93
out of 100
Caucasian
82
out of 100
Asian or Pacific Islander
Cricut Customer Loyalty Score by Age
Cricut's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cricut.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 85% | 51-55 | 85% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 89% | 66+ | 89% |
Cricut Customer Loyalty Score by Usage
Cricut's Customer Loyalty score was rated the highest by customers who have used Cricut's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cricut Customer Loyalty Score by Industry
Cricut's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Cricut Product Quality
3.4/5
Cricut has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Cricut Product Information
Cricut’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Cricut's product the highest. Reviewers from the Retail industry rated Cricut the lowest at 2.
- Website
- http://cricut.com
- Company Size
- 201-500 Employees
Quick Insights into Cricut Product Quality
Cricut's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Retail industry.
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Ranked Cricut Product Quality the Highest
Ranked Cricut Product Quality the Lowest
Cricut Product Quality Score by Gender
Male customers rated Cricut's Product Quality score 0.4 stars higher than Female customers.
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Male
3.9/5
Female
3.5/5
Cricut Product Quality Score by Ethnicity
Cricut's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cricut.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Cricut Product Quality Score by Age
Cricut's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cricut.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2 | 51-55 | 2 |
56-60 3.4 | 56-60 | 3.4 |
61-65 4.6 | 61-65 | 4.6 |
66+ 3.4 | 66+ | 3.4 |
Cricut Product Quality Score by Usage
Cricut's Product Quality score was rated the highest by customers who have used Cricut's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Cricut Product Quality Score by Industry
Cricut's Product Quality score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Cricut Pricing
Cricut ROI & Value For Money
3.3/5
Cricut has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Cricut Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Retail industry think that they had the lowest ROI from Cricut.
Quick Insights into Cricut ROI
Cricut's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Cricut ROI the Highest
Ranked Cricut ROI the Lowest
Cricut ROI Score by Gender
Male customers rated Cricut's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cricut.
Male
3.5/5
Female
3.4/5
Cricut ROI Score by Ethnicity
Cricut's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cricut.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Cricut ROI Score by Age
Cricut's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cricut.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2 | 41-45 | 2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4.3 | 61-65 | 4.3 |
66+ 3.5 | 66+ | 3.5 |
Cricut ROI Score by Usage
Cricut's ROI score was rated the highest by customers who have used Cricut's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Cricut ROI Score by Industry
Cricut's ROI score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Cricut Customer Satisfaction (CSAT)
Cricut Customer Satisfaction (CSAT) Score
67 / 100
Cricut has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
49%
Satisfied
18%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cricut Customer Satisfaction
Cricut's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Cricut's products/services for 5 to 10 Years.
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Ranked Cricut Customer Satisfaction the Highest
Ranked Cricut Customer Satisfaction the Lowest
Cricut Customer Satisfaction Score by Gender
Female customers rated Cricut's Customer Satisfaction score 15 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cricut.
50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 12% | |
Very Dissatisfied | 13% |
65 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 25% |
Cricut Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cricut's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
62%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
Cricut's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cricut.
60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Cricut Customer Satisfaction Score by Age
Cricut's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cricut.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 66+ | 60% |
Cricut Customer Satisfaction Score by Usage
Cricut's Customer Satisfaction score was rated the highest by customers who have used Cricut's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Cricut Customer Satisfaction Score by Industry
Cricut's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Cricut Customer Satisfaction Score by Industry",
"text": "Cricut's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Cricut's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Cricut's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
}
]
}Cricut Customer Service
3.2/5
Cricut has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Cricut's overall Customer Service score rated by its users and customers.
About Cricut's Customer Service
Website
http://cricut.com
Quick Insights into Cricut Customer Service
Cricut's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Cricut's Customer Service score.
Ranked Cricut Customer Service the Highest
Ranked Cricut Customer Service the Lowest
Cricut Customer Service Score by Gender
Male customers rated Cricut's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cricut.
Male
3.5/5
Female
3.3/5
Cricut Customer Service Score by Ethnicity
Cricut's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cricut.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Cricut Customer Service Score by Age
Cricut's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cricut.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 1.5 | 41-45 | 1.5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.4 | 66+ | 3.4 |
Cricut Customer Service Score by Usage
Cricut's Customer Service score was rated the highest by customers who have used Cricut's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Cricut Customer Service Score by Industry
Cricut's Customer Service score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Cricut as an Employer
4.2/5
Cricut has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Cricut scored a 13 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Cricut would recommend the brand to a friend. ENPS measures how likely Cricut employees would recommend working at Cricut to a friend.
Net Promoter Score
13
NPS Score
| 49% | Promoters |
|---|---|
| 15% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 58% | Promoters |
|---|---|
| 17% | Passive |
| 25% | Detractors |
